Hyundai
Hyundai's cinematic EV campaigns and narrative automotive spots across global platforms
Featured Hyundai projects
This week's top Hyundai projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Hyundai · Forest Without Names
Hyundai explores organic textures in 'Forest Without Names,' a project that captures the interplay of light and movement within a marine environment. The visuals focus on the density of kelp forests and the rhythmic motions of an underwater ecosystem, leveraging cinematic lighting to emphasize the natural environment. Produced by Wildfire Content with Fletcher Watson serving as producer, the project features direction from Spencer Frost. Cinematography was led by Spencer Frost and Louis Brandt, who documented the shifting aquatic landscapes.
Hyundai · Trapped
Hyundai presents 'Trapped,' a commercial spot centered on the functional capabilities of the Kona SUV. The film captures a moment in an outdoor parking lot, documenting the interaction between two women and the vehicle's smart key fob technology. Directed by the team at Merman Branded, the project leans into a clean, commercial aesthetic. It utilizes a live-action technique to highlight the vehicle's features within a natural light setting, working with an agency and creative lead provided by Brands&Culture. The production incorporates post-production and VFX expertise from Union Editorial and Hunter.
Hyundai · Awakening
Hyundai explores the intersection of space exploration and modern electric vehicle design in the commercial film Awakening. Developed by INNOCEAN, the piece bridges cosmic imagery with the refined interior landscape of an EV. Produced by BONAPARTE with post-production and VFX by bEpic, the project utilizes high-contrast lighting and futuristic visuals to contrast the vastness of a star-filled void with the intimate, ambient cabin of the vehicle. The result is a cinematic narrative defined by neon accents and intricate visual effects.
Hyundai · Future Positive
Hyundai debuts Future Positive, a cinematic brand film that navigates the intersection of nature and automotive innovation. The project features sweeping aerial photography and introspective character moments, grounded by a desaturated color palette and a slow motion pace that emphasizes atmospheric settings. Produced by Supernormal with agency support from String Theory, the film employs a live-action technique to translate the brand narrative. Post-production and VFX were also handled by Supernormal, resulting in a moody, landscape-focused aesthetic that underscores the film's narrative-driven structure.
Hyundai · Clearly Committed
Hyundai highlights the future of sustainable mobility in its 'Clearly Committed' campaign. The automotive project leans into hydrogen fueling infrastructure and vehicle performance, juxtaposing high-end product detail shots with atmospheric natural landscapes. The commercial, produced by Anorak and ProdCo with creative direction from Serviceplan Germany, employs a cinematic aesthetic. Utilizing a desaturated color palette and earthy tones, the visual narrative bridges lifestyle imagery with technical automotive precision through live-action technique.
Hyundai, CNN · For the Girls After Me | Full Length
Produced for Hyundai and CNN, 'For the Girls After Me' is a cinematic short film that explores professional surfing through an intimate lens. The project captures the physicality of the sport across rugged coastlines, pairing expansive aerial drone footage with focused, live-action sequences. Featuring professional surfers at work, the narrative relies on natural lighting and grainy, atmospheric textures to document the rhythm of the ocean and the intensity of the surf. The film balances technical action shots with underwater perspective, highlighting the sport's scale and the individual focus of the athlete.
Hyundai · 'WAH is the Word' DC
Hyundai presents 'WAH is the Word', a cinematic commercial spot that navigates between immersive underwater sequences and static, light-filled interior settings. The production leans into a moody aesthetic, using high-contrast compositions and dramatic natural light to frame the vehicle. The project was developed by agency INNOCEAN Canada and produced by Asymetric. Post-production and visual effects work was handled by FORT and Alter Ego, with sound design and music provided by Vapor Music and editing by Outsider Editorial.
Hyundai · WAH
Hyundai presents WAH, a cinematic campaign exploring a narrative shift through atmospheric environments. The project transitions between deep, evocative underwater sequences and static, light-filled interior spaces. Utilizing live-action technique, the film focuses on high-contrast visual storytelling. The grading prioritizes deep shadows and cool tones, complemented by the use of volumetric lighting to define the mood. Production for the project was led by Eleanor.
Hyundai · Add More Joy
Hyundai’s Add More Joy campaign highlights the brand's SUV lineup through the lens of a summer road trip. The project follows a family on a journey along coastal routes, framing the vehicles as versatile companions for travel and outdoor recreation. The creative execution, led by the team at INNOCEAN Worldwide, leans into a lifestyle-focused narrative. The production utilizes live-action technique and natural light to capture the transit between urban settings and sandy trails, emphasizing the automotive brand's focus on reliability and adventure.
Hyundai · Wild West
Hyundai explores the intersection of classic Americana and modern automotive design in 'Wild West.' The project centres on a solitary figure traversing a vast desert landscape, bridging the gap between rugged, traditional imagery and the refined interior of a contemporary vehicle. Captured through live-action technique, the film leans into a cinematic aesthetic, utilizing warm natural light to accentuate the twilight environment. The narrative follows a contemplative pace, juxtaposing wide-angle shots of Joshua trees with intimate close-ups of the journey, set against the quiet backdrop of a desert at dusk.
Hyundai · Smaht Pahk (Super Bowl)
Hyundai brings its remote parking technology to the forefront in this humorous spot, "Smaht Pahk," which debuted during the Super Bowl. The film features John Krasinski, Chris Evans, and Rachel Dratch in a comedic exchange centered on the capabilities of the Hyundai Sonata sedan. Shot with a clean, cinematic aesthetic, the live-action commercial highlights the vehicle's features on a damp, brick-lined city street. The production leans into a conversational tone, emphasizing the interaction between the cast as the car maneuvers using its automated system under natural outdoor lighting.
Hyundai · The Big Trip
Hyundai presents 'The Big Trip', an automotive campaign showcasing the capabilities of electric vehicles within the rugged landscape of the Australian outback. The production leans into cinematic live-action techniques to capture a journey across remote, red-dirt terrain. Featuring drone footage to capture the scale of the environment, the film balances wide aerial vistas with intimate shots of travel and camping. The project was developed by creative agency Innocean Australia in collaboration with production company Finch.
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