Lincoln: Luxury Redefined

Sep 2026

Lincoln showcases the modern design of its latest luxury SUV in the commercial campaign, 'Luxury Redefined.' The film tracks the vehicle through diverse environments, from winding coastal roads to residential settings, highlighting the interplay between the car's aesthetic and its surroundings. Directed by Brian Petchers, the spot features a woman interacting with the SUV, grounding the automotive showcase within an upscale lifestyle context. The production, handled by Taproot Pictures, utilizes drone footage to capture expansive landscapes while maintaining a grounded perspective of the vehicle. With cinematography by Paul Theodoroff, the visual language relies on a cinematic, desaturated palette that draws out the natural warmth of the environment and the texture of the car's exterior.

Horizontal, Cinematic, Warm, Desaturated

Drone footage

Luxury Automotive

Street

TVC / TV Commercial