Ford
Ford's high-octane automotive campaigns, commercial spots and engineering showcases
Featured Ford projects
This week's top Ford projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Ford · Let's Get to Work
Ford's 'Let's Get to Work' campaign highlights the Super Duty truck's utility through a mobile out-of-home advertising initiative. The commercial spot captures the vehicle navigating a range of environments, from industrial hubs to dense urban city centers, emphasizing its presence as a functional tool within the automotive landscape. The execution, produced by Lime Media with creative input from Wieden+Kennedy New York, utilizes live-action techniques to document the process of preparing and deploying a large-scale mobile billboard. The sequence transitions from the precision of applying graphics to the finished rig's performance in traffic, concluding with a series of shots against the evening city skyline.
Ford · "Tier 1.5" :30
Ford takes a sophisticated turn in its latest Tier 1.5 campaign, masterfully blending high-end performance with the intuitive tech integration that defines the modern hybrid SUV segment. This thirty-second commercial for the Ford Escape moves beyond mere feature listing, instead crafting a rhythmic visual narrative that captures the vehicle in its element. From the rhythmic pace of winding coastal roads to the precise, sharp details of its heads-up display and dashboard interfaces, the piece utilizes a polished, warm color grading to lean into a premium aesthetic. By employing live-action techniques alongside artfully placed slow motion sequences, the production highlights the car's agility across diverse environments, transitioning fluidly from the open highway to bustling city streets. The cinematic approach underscores a clear objective: to frame the Escape as a smart, capable companion for the contemporary driver who refuses to compromise on safety or style. The final result reads as an elevated piece of automotive marketing, one that effectively communicates the brand's shift toward a more tech-forward identity while maintaining the rugged performance pedigree synonymous with the manufacturer. Every frame serves a purpose, balancing technical specs with a cinematic flair that keeps the viewer engaged from the first turn of the wheel to the final city transition.
Ford · We Build them a Truck
Ford's campaign, We Build them a Truck, is a cinematic commercial that documents the intersection of industrial heritage and modern performance. The narrative shifts between archival black-and-white factory sequences and present-day live-action footage of the vehicle navigating rural terrain. With post-production and VFX handled by William McVay, the work leans into a warm, desaturated color palette. The aesthetic prioritizes atmospheric lighting and expansive vistas to highlight the truck within its environment.
Ford · Born in a Ford
The Born in a Ford campaign highlights the utility of Ford vehicles in critical moments, focusing on narrative storytelling within the luxury automotive sector. Produced by Partizan, the project features cinematic lighting and natural tones to illustrate the role of the brand in emergency medical transport. Visuals capture a Ford ambulance moving across varying landscapes, utilizing live-action technique to ground the subject matter. The execution relies on a warm, emotive aesthetic to frame the service provided by the vehicle, supported by sound design from Wave Studios NY.
Ford · Born In a Ford
Ford's 'Born In a Ford' campaign highlights the role of emergency transport in critical moments. The commercial features high-stakes live-action footage of emergency responders navigating suburban streets and highways to support the narrative of emergency childbirth transport. Developed by VML US, the project utilizes cinematic cinematography and professional colour grading to ground the storytelling. Through a combination of on-vehicle exterior shots and intimate interview segments, the piece centres on personal accounts captured during urgent transit.
Ford · A Raptor Meets Honey Badger
Ford presents an action-oriented promotional film for the F-150 Raptor R, capturing the vehicle's performance across desert terrain. The project, developed by agency Wieden+Kennedy New York, centres on the truck navigating rugged landscapes through dynamic, cinematic live-action sequences. The edit leans into a high-energy aesthetic, incorporating drone footage that tracks the vehicle as it maneuvers over dirt mounds. Formula 1 driver Daniel Ricciardo features as on-camera talent, with additional contributions from FIELD UNIT on production, Kate Papciak for post-production and VFX, and William McVay on music and sound.
Ford · How to Capri - Pose
Ford presents 'How to Capri - Pose', a commercial automotive campaign that leans into a distinct retro aesthetic. The spot features a series of dynamic, stylized sequences centered on the Ford Capri, highlighting the vehicle through a lens of vintage automotive styling. Developed by Wieden+Kennedy London and produced by Arts & Sciences London, the project utilizes an analogue film aesthetic and bold yellow typography. The visual execution incorporates multi-pane split screens to frame the talent, grounding the commercial in a playful, character-focused composition.
Ford · How To Capri - Carshare
Ford presents 'How To Capri - Carshare,' a commercial feature that leans into a stylized, rhythmic narrative centered on urban mobility. Developed alongside Wieden + Kennedy London, the film employs split-screen and multi-panel framing to maintain a high-tempo aesthetic. Technically, the project utilizes a cinematic, retro-inspired grade punctuated by heavy grain and period-appropriate typography overlays. The live-action approach captures fluid movement through city environments, with production support provided by Arts & Sciences and post-production duties handled by RASCAL and STITCH London.
Ford · Drive It - Military :30
Ford's :30 spot, 'Drive It - Military,' serves as a high-octane tribute to first responders and military personnel. The piece captures operational intensity through varied perspectives, spanning from helicopter pilots in flight to firefighters engaged in active duty. The creative execution, developed by agency GTB, relies on dynamic, live-action footage and drone captures to underscore the resilience of the subjects. Cinematic lighting enhances the gravity of the scenes, while direct, white text overlays offer a clear message of appreciation throughout the narrative. Audio production was handled by MAS-Music and Strategy.
Ford · Drive It - Leadership :30
Ford presents a :30 commercial spot for their heavy-duty pickup truck line, focusing on performance metrics within demanding industrial and natural environments. The narrative highlights the vehicle’s towing capacity and payload limits against a backdrop of construction sites and forest terrain. The film utilizes live-action technique to capture the trucks navigating challenging landscapes, accented by bold typography overlays that delineate the brand's performance attributes. Sound and music direction was provided by MAS-Music and Strategy, with creative development handled by GTB.
Ford · Circles
Ford's "Circles" campaign for their latest hatchback takes to an expansive salt flat, centering on a precision-driven sequence that emphasizes the vehicle's movement against a stark, minimalist backdrop. The project features a rhythmic interaction between sound and action, utilizing aerial drone footage and low-angle cinematography to document a series of choreographed drifts. The visual composition relies on natural light and sharp tonal contrast between the white landscape and the vibrant blue car. Creative production was led by Team Detroit, with music and sound design provided by MAS-Music and Strategy. The project showcases live-action techniques, focusing on the mechanical agility of the vehicle through repetitive, geometric motion patterns.
Ford · Summer Sales Event 2022
Ford's Summer Sales Event 2022 commercial bridges the gap between childhood play and the utility of modern vehicle ownership. The film captures an atmosphere of family-focused road trips and suburban exploration, framed with warm color grading to evoke a nostalgic, optimistic tone. Moving between scenes of children racing soapbox cars and driving sequences featuring Ford SUVs in both scenic and urban settings, the piece leans into live-action technique and natural lighting to emphasize the vehicle's role in seasonal travel. Creative direction for the campaign was provided by GTB, with music and sound design handled by MAS-Music and Strategy.
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