The Future Classic
ProjectThe Future Classic
Date
Sep 2026
Description
The Future Classic sees Lexus and AMBUSH collaborate on a luxury automotive campaign. This live-action piece highlights the aesthetic intersection of high-fashion tailoring and vehicle design, set against the backdrop of a structured concrete architectural environment. Directed with a cinematic sensibility, the film utilizes desaturated tones and natural light to maintain a cool, composed atmosphere. It frames the driving experience through a series of interior and exterior sequences, focusing on the refined details of the sedan alongside a sharp, minimal wardrobe.
Style
Horizontal, Cinematic, Desaturated, Warm
Techniques
Natural light
Industries
Luxury Automotive
Color
Medium Grey
Cream
Background
Residential Building
Context
Advertising Campaign
Associated creatives
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