Ambush, Lexus
The Future Classic
ProjectThe Future Classic
Date
Sep 2026
Description
Lexus and AMBUSH unite for The Future Classic, a collaborative automotive campaign that focuses on architectural precision and minimalist tailoring. The film leans into a cinematic aesthetic, utilizing natural light and desaturated tones to bridge the gap between high-end fashion and vehicle design. The project captures the interplay between industrial concrete structures and the sleek geometry of a silver sedan. Agency Team One leads the creative direction, framing the subject through a mix of exterior street-level shots and interior perspectives to emphasize the car’s form and the refined wardrobe of the protagonist.
Style
Horizontal, Cinematic, Desaturated, Warm
Techniques
Natural light
Industries
Luxury Automotive
Color
Medium Grey
Cream
Background
Residential Building
Context
Advertising Campaign
Associated creatives
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