Audi
Audi's cinematic commercial campaigns and high-performance automotive storytelling
Featured Audi projects
This week's top Audi projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Audi · Hit Like
Audi presents 'Hit Like,' a high-energy commercial bridging the worlds of luxury automotive and professional sports. The piece features a blue Audi SQ5 navigating a coastal route, contrasted with rhythmic, athletic sequences of a football player in a controlled indoor environment. Executed with live-action techniques and a clean digital aesthetic, the project emphasizes coordination between machine and movement. Post-production and visual effects were handled by ETC and Object and Animal, while Sonic Union managed the music and sound design. The project also includes production work from Object & Animal and editorial support from Abandon Editorial.
Audi · Red Card
Audi presents Red Card, a commercial campaign that highlights the sleek design language of the luxury automotive brand through a series of rapid transitions. The film bridges the gap between high-energy sports motifs and precision engineering, focusing on the exterior details of the vehicle. Produced by Object & Animal, the film utilizes live-action technique to achieve a moody, cinematic aesthetic. Post-production and VFX were handled by Object & Animal and ETC, while the sound design and music curation were provided by Sonic Union. Abandon Editorial completed the project team.
Project Audi · Launch of Instagram Advertising in Australia
Audi’s strategic entry into the Australian social media landscape marks a sophisticated shift in how luxury automotive brands engage with digital audiences. Moving beyond standard static display, this campaign leverages the vast, rugged expanse of the coastline to ground the driving experience in raw, cinematic power. Under the steady creative direction of Laura Venti, the imagery employs high-end commercial sensibilities to position the vehicle as both a pinnacle of precision engineering and a gateway to the sublime natural world. A standout aerial photograph defines the project, capturing a vibrant red Audi perched precariously against a slate-grey cliffside, flanked by churning blue waters and striking, geometric rock formations that pierce the surf. By utilizing drone footage, the work achieves a distinct sense of scale, trading the sterile environment of a traditional studio for the unpredictable beauty of the wild. This lifestyle-oriented approach favors natural light to emphasize the sharp lines of the car against the organic complexity of the rock, resulting in a cohesive narrative that feels both aspirational and grounded. Through this bold visual language, Audi successfully translates its heritage of performance into the fast-paced, thumb-stopping reality of Instagram, proving that the luxury automotive experience remains just as compelling when viewed through a small, portable lens.
Audi · This Is Audi
Audi’s 'This Is Audi' campaign frames the brand’s luxury automotive lineup against a series of coastal and mountain landscapes. The film juxtaposes high-performance driving sequences with intimate shots of vehicle interiors, capturing a transition between raw environments and modern engineering. Developed alongside agency Scholz & Friends, the production utilizes drone footage to survey rugged terrain, while live-action techniques underscore the precision of the vehicles in motion. The edit is polished with warm colour grading that balances lifestyle exploration with technical design highlights.
Audi · Driven By Progress
Audi’s Driven By Progress campaign captures the intersection of urban lifestyle and electric automotive design. Through a series of cinematic live-action sequences, the film follows a central narrative as a driver traverses city environments, transitioning between bustling streets and the intimate, detailed interior of the vehicle. Executed by BBH London and produced by Biscuit Filmworks UK, the piece leans into a natural color palette to underscore the modernity of the car. The project utilizes natural light to frame the interplay between the urban setting and the vehicle’s design, supported by post-production work from ELMNTL and sound design by Creative Outpost.
Audi · Sky Docs Idents 2024
Audi returns to television with its 2024 Sky Docs Idents, a series of short-form commercial spots that draw parallels between precision-led crafts and modern automotive engineering. The campaign bridges the gap between culinary artistry and performance, pairing the detailed work of a professional chef with the sleek, deliberate design of an electric Audi vehicle. Produced by UNIT9 London with creative oversight from BBH London, the spots utilize live-action techniques to frame the charging and display of the EV within a refined, high-contrast visual environment. Post-production by ELMNTL and sound design by Wave Studios complete the horizontal-format project.
Audi · This is Audi
This is Audi is a cinematic automotive campaign that highlights the brand's premium aesthetic through a series of atmospheric vignettes. The production spans coastal mountain roads and vast landscapes, framing the vehicles within a natural, outdoor context. The creative direction, led by Scholz & Friends Hamburg, utilizes dynamic camerawork and aerial shots to bridge moody interior reflections with wide, sun-drenched vistas. The execution leans into a warm color palette, capturing the play of light across the landscape during golden hour and daytime sequences. Produced by Markenfilm Crossing GmbH, the campaign relies on live-action techniques to emphasize the interplay between automotive design and the surrounding environment, supported by a distinct soundscape from Hello Robin.
Audi · Seasons
Audi’s Seasons campaign explores the performance of their SUV line within harsh, wintry environments. The production, helmed by SHS, moves through northern landscapes featuring icy lakes and mountainous terrain, captured with extensive drone footage. Featuring sound design by 80 Sound, the narrative leans into an atmospheric, desaturated visual tone. The film contrasts the precision of the vehicle on wet country roads with intimate, tactile vignettes of life in cold climates.
Audi · Carbon Fibre
Audi presents Carbon Fibre, a film focusing on the technical materiality of the brand's automotive components. The piece utilizes 3D render / CGI to examine the intricate weave and physical properties of the composite material, presented in a crisp monochrome palette. Developed in collaboration with creative agency BBH London, the film highlights the texture of the material through macro-style, detailed close-up framing. Production and post-production duties were led by FutureDeluxe, with sound design from String and Tins and media planning support by PHD UK.
Audi · Ceramic Brakes
Audi showcases the advanced engineering behind their high-performance vehicles in this commercial spot for Ceramic Brakes. Through a series of dynamic macro close-ups, the film focuses on the intricate texture of the carbon ceramic rotor and the signature red brake caliper. The project leans into a cinematic aesthetic, utilizing dramatic studio lighting to define the material quality of the braking components. The production, handled by FutureDeluxe, incorporates a blend of 3D render and CGI techniques alongside live-action footage to emphasize precision manufacturing. Creative direction and agency duties were led by BBH London, with sound design and music provided by String and Tins. PHD UK managed the media strategy for the campaign.
Audi · e-Concept
The Audi e-Concept campaign explores the intersection of high-performance mobility and urban lifestyle. Through a series of vignettes, the film highlights athletic training, music production, and active city living, framed by the sleek design of the electric vehicle. Utilizing live-action technique, the commercial employs a cinematic visual language defined by a cool, moody palette of blues and purples. Atmospheric lighting bridges the gap between the vehicle's interior and the surrounding skyline, focusing on the kinetic energy of the ensemble cast. Production services for the project were provided by Kieferworx and P.I.G. China, with post-production and visual effects completed by Acht.
Audi · Maisie Dance
Audi presents 'Maisie Dance,' a commercial project that captures a spontaneous, high-energy sequence through a bustling urban landscape. The film follows a protagonist navigating a city sidewalk, utilizing fluid camera motion to mirror her interaction with the surrounding environment and street performers. Executed with live-action technique, the production leans into warm natural daylight to ground the performance in an authentic street setting. The narrative centers on a rhythmic, dynamic pace as the lead moves through the frame, foregrounding the movement and atmosphere of the commercial piece.
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