Electric / EV
Electric vehicles present a problem no other automotive segment has to solve: the engine makes no sound. On Visie, EV work spans launch films, dealership campaigns, and product commercials for marques like Tesla, Hummer EV, and BYD, built by creatives rethinking how to convey performance without an engine note.
This week's top Electric / EV projects
This week's top Electric / EV projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Porsche · Porsche Taycan
This commercial campaign for the Porsche Taycan focuses on the electric vehicle's design language through a series of intentional, high-contrast studio shots. The production highlights the model's aerodynamic profile, intricate wheel details, and signature headlight geometry. Captured with a polished, live-action technique, the film utilizes clean lighting to emphasize the vehicle's metallic finish and modern lines. The sequence is underpinned by sound design and music provided by Sushi+FrenchFries, which mirrors the rhythmic pacing of the cuts.
Rivian · Answering the Call
Rivian’s campaign, Answering the Call, merges automotive storytelling with supernatural tropes in this cinematic commercial directed by Gil Kenan. The film captures a moody, atmospheric sequence featuring a spectral presence raiding a suburban kitchen before the arrival of a Rivian electric vehicle. Utilizing live-action technique alongside extensive VFX, the project leans into a high-contrast aesthetic. The production features Bill Murray as talent, with production duties managed by Bob Industries and visual effects work provided by Nexodus Studios and Sony Pictures Imageworks.
Lexus · Notification Melody
Lexus showcases the interior capabilities and design of their latest SUV in the commercial project, Notification Melody. The film highlights the cabin experience through a series of sequences featuring passengers navigating the vehicle's central touchscreen display while traversing urban environments. Produced by advertising agency Team One, the project employs a live-action technique to capture the interaction between modern technology and the automotive interior. The cinematography utilizes the panoramic sunroof to flood the leather-appointed cabin with natural light, emphasizing a clean aesthetic and the vehicle's spacious layout against a backdrop of city architecture.
Lexus · Good Read
Lexus presents 'Good Read,' a commercial campaign showcasing the brand's luxury SUV. The spot follows a group of passengers during a road trip, navigating through both urban city streets and sweeping coastal routes. The narrative-driven production leans into a warm aesthetic, utilizing cinematic live-action techniques and drone footage to capture the vehicle in motion. The internal and external shots focus on the passenger experience, highlighting the atmosphere of the journey under natural lighting conditions. The project was produced by advertising agency Team One.
Rivian · Ghostbusters - Halloween 2026
Rivian marks the 2026 Halloween season with a branded cinematic commercial that integrates the automotive brand’s electric vehicle platform into the Ghostbusters franchise universe. Directed by Matt Soldan and Gil Kenan, the spot leans into a gritty, nostalgic aesthetic, featuring an R1-series vehicle outfitted with specialized ghost-hunting equipment. Cinematography by Guillermo Garza captures atmospheric, foggy residential night scenes. The production combines live-action technique with extensive VFX provided by Nexodus Studios and Sony Imageworks. Original music and sound design were composed by Andy Forsberg and Pacific Standard Sound to mirror the film series’ established auditory landscape.
BMW · "i4"
The BMW i4 campaign signals a decisive shift in the automotive landscape, positioning the brand's premiere all-electric sedan as the perfect fusion of heritage design and modern performance. This commercial spot moves beyond traditional EV tropes, opting for a cinematic approach that treats the vehicle as a living, breathing subject rather than a static piece of hardware. By utilizing sophisticated live-action technique, the film captures the i4 navigating winding roads and expansive modern bridges, emphasizing the sedan's agile handling and aerodynamic profile. The play of light and shadow across the metallic exterior finishes is rendered with meticulous detail, grounding the high-tech features in a tangible, premium aesthetic. Slow motion sequences are deployed strategically throughout the edit to highlight the aggressive geometry of the front grille, effectively bridging the gap between high-performance driving dynamics and the brand's signature luxury interior architecture. This project serves as a compelling masterclass in modern electric automotive marketing, showcasing the vehicle's cockpit technology while maintaining an emotional, performance-focused narrative. The result is a cohesive, high-energy visual journey that reinforces the power of the BMW i4, successfully communicating that going electric requires no compromise on driving joy or the sophisticated, legacy-driven style that define the marque's long-standing status within the global automotive market.
Genesis · The One
Genesis leans into a genuine, human-centric storytelling approach with its latest automotive campaign, The One, which pivots away from cold technical specs to capture a candid emotional milestone. By focusing on a lighthearted marriage proposal unfolding within the cabin of a sleek, modern electric vehicle, the brand successfully bridges the gap between high-end automotive innovation and everyday relatability. The cinematic video, executed through a sophisticated live-action technique, captures the couple's surprise as they encounter a surprise billboard during their drive. This narrative arc is bolstered by subtle environmental details, such as a digital display highlighting a low battery status, which serves as a grounded, real-world touchpoint that enhances the authenticity of the scene. With creative heavyweights Bastion leading the charge, the project utilizes soft, natural lighting and strategic slow motion sequences to amplify the intimacy of the moment. The production, supported by the production expertise of Reel Factory and Match Artists, treats the vehicle not merely as a prop but as a primary participant in the couple's life event. The atmospheric sound design from OTIS rounds out the cinematic experience, proving that even within the high-stakes EV sector, the most effective marketing remains that which centers on the people behind the wheel rather than just the hardware of the car itself.
Kia Australia · New Breed of Hybrid - 60"
Kia Australia makes a bold departure from traditional automotive advertising with the release of their latest sixty-second spot, New Breed of Hybrid. By subverting the literal interpretation of hybrid technology, the campaign centers on the juxtaposition of mythical centaurs—half-human, half-horse figures—set against a landscape that transitions from a moss-covered, dense forest to the vast, sun-drenched expanse of an open meadow. This cinematic commercial leans into a high-concept narrative that frames the vehicle as an extension of untamed nature. The execution relies heavily on sophisticated live-action technique, seamlessly integrated with VFX work led by Daniel Fletcher to ground these ethereal figures within the rugged, outdoor environment. The shifting color palettes, moving from the cool, diffused hues of a hidden grove to a warm, golden-hour glow on the plains, elevate the visual storytelling beyond a standard product showcase. With strategic creative development from Innocean Australia and a resonant, atmospheric soundscape by Massive Music Sydney, the film highlights the SUV as a vessel for exploration. This campaign successfully synthesizes electric and automotive branding, using the visual language of myth to emphasize the power and agility of the machine. The result is a refined, evocative piece of brand cinema that turns the concept of the hybrid vehicle into a visceral experience.
Nike · Floating Shoe
Nike shifts the boundaries of traditional footwear marketing with its latest campaign, Floating Shoe, a daring exploration into the intersection of sportswear and surrealism. In this hyper-realistic commercial, the brand ditches conventional athlete-led storytelling to transform its iconic silhouette into a monumental, levitating centerpiece suspended before the neoclassical facade of a dense urban center. By leaning into the language of 3D render and CGI, the visual narrative feels both monumental and ethereal, capturing a quiet evening in the city where the product acts as a glowing, architectural anomaly. The execution relies heavily on sophisticated VFX and visual effects to anchor the colossal sneaker within the physical environment, creating a sense of weightless presence that defies gravity. Developed in collaboration with the agency Chaos, the project leans into cinematic storytelling to heighten the allure of the footwear, effectively merging digital art with brand identity. Space Cowboys Studio provided the technical precision necessary to realize the seamless integration of these 3D assets, ensuring the soft ambient lighting of the cityscape grounds the surreal visual in a tangible reality. The result is a bold, atmospheric statement that positions the sneaker as a modern monument, proving that digital artistry can be just as impactful as live-action production when executed with such stark, technical intent.
Audi Australia · Fluent in Both
Audi Australia explores the duality of modern travel in their 'Fluent in Both' campaign. The spot follows a driver navigating the new Audi Q5 hybrid SUV across a spectrum of landscapes, transitioning from dense city streets to open country roads. The commercial leans into a natural and low-key lighting aesthetic to highlight the vehicle's design and performance capabilities. Captured through live-action technique, the film utilizes a raw, grainy visual language to frame the hybrid model’s versatility in diverse environments.
VanMoof · UFO
VanMoof’s UFO campaign for its electric bicycle line channels a surrealist aesthetic, positioning the product within a mysterious, high-contrast nocturnal setting. The narrative centers on a grazing cow in a grassy field before centering on a bike illuminated by a vertical spotlight, leaning into a cinematic and desaturated visual style. The project incorporates live-action technique and cool lighting palettes to build an otherworldly atmosphere. Production was led by Max Cooper with post-production and VFX provided by William McVay.
Skoda · Škoda DuoBell
Škoda explores the complexities of modern urban mobility in this documentary-style project, examining the intersection of cycling infrastructure and pedestrian safety in London. Through a combination of aerial drone footage and ground-level cinematography, the film captures the rhythm of city commuting while grounding the narrative in recent traffic and safety data. Led by creative directors Ben Edwards and Guy Hobbs, with agency support from BBDO, the project leans into a clean, objective aesthetic. The narrative weaves together executive interviews, historical product insights, and archival graphics to map the brand’s industrial heritage from bicycle manufacturing to current automotive development.
Top Electric / EV brands
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