Electric / EV
Electric vehicles present a problem no other automotive segment has to solve: the engine makes no sound. On Visie, EV work spans launch films, dealership campaigns, and product commercials for marques like Tesla, Hummer EV, and BYD, built by creatives rethinking how to convey performance without an engine note.
This week's top Electric / EV projects
This week's top Electric / EV projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
BMW · "i4"
The BMW i4 campaign signals a decisive shift in the automotive landscape, positioning the brand's premiere all-electric sedan as the perfect fusion of heritage design and modern performance. This commercial spot moves beyond traditional EV tropes, opting for a cinematic approach that treats the vehicle as a living, breathing subject rather than a static piece of hardware. By utilizing sophisticated live-action technique, the film captures the i4 navigating winding roads and expansive modern bridges, emphasizing the sedan's agile handling and aerodynamic profile. The play of light and shadow across the metallic exterior finishes is rendered with meticulous detail, grounding the high-tech features in a tangible, premium aesthetic. Slow motion sequences are deployed strategically throughout the edit to highlight the aggressive geometry of the front grille, effectively bridging the gap between high-performance driving dynamics and the brand's signature luxury interior architecture. This project serves as a compelling masterclass in modern electric automotive marketing, showcasing the vehicle's cockpit technology while maintaining an emotional, performance-focused narrative. The result is a cohesive, high-energy visual journey that reinforces the power of the BMW i4, successfully communicating that going electric requires no compromise on driving joy or the sophisticated, legacy-driven style that define the marque's long-standing status within the global automotive market.
Genesis · The One
Genesis leans into a genuine, human-centric storytelling approach with its latest automotive campaign, The One, which pivots away from cold technical specs to capture a candid emotional milestone. By focusing on a lighthearted marriage proposal unfolding within the cabin of a sleek, modern electric vehicle, the brand successfully bridges the gap between high-end automotive innovation and everyday relatability. The cinematic video, executed through a sophisticated live-action technique, captures the couple's surprise as they encounter a surprise billboard during their drive. This narrative arc is bolstered by subtle environmental details, such as a digital display highlighting a low battery status, which serves as a grounded, real-world touchpoint that enhances the authenticity of the scene. With creative heavyweights Bastion leading the charge, the project utilizes soft, natural lighting and strategic slow motion sequences to amplify the intimacy of the moment. The production, supported by the production expertise of Reel Factory and Match Artists, treats the vehicle not merely as a prop but as a primary participant in the couple's life event. The atmospheric sound design from OTIS rounds out the cinematic experience, proving that even within the high-stakes EV sector, the most effective marketing remains that which centers on the people behind the wheel rather than just the hardware of the car itself.
Kia Australia · New Breed of Hybrid - 60"
Kia Australia makes a bold departure from traditional automotive advertising with the release of their latest sixty-second spot, New Breed of Hybrid. By subverting the literal interpretation of hybrid technology, the campaign centers on the juxtaposition of mythical centaurs—half-human, half-horse figures—set against a landscape that transitions from a moss-covered, dense forest to the vast, sun-drenched expanse of an open meadow. This cinematic commercial leans into a high-concept narrative that frames the vehicle as an extension of untamed nature. The execution relies heavily on sophisticated live-action technique, seamlessly integrated with VFX work led by Daniel Fletcher to ground these ethereal figures within the rugged, outdoor environment. The shifting color palettes, moving from the cool, diffused hues of a hidden grove to a warm, golden-hour glow on the plains, elevate the visual storytelling beyond a standard product showcase. With strategic creative development from Innocean Australia and a resonant, atmospheric soundscape by Massive Music Sydney, the film highlights the SUV as a vessel for exploration. This campaign successfully synthesizes electric and automotive branding, using the visual language of myth to emphasize the power and agility of the machine. The result is a refined, evocative piece of brand cinema that turns the concept of the hybrid vehicle into a visceral experience.
Nike · Floating Shoe
Nike shifts the boundaries of traditional footwear marketing with its latest campaign, Floating Shoe, a daring exploration into the intersection of sportswear and surrealism. In this hyper-realistic commercial, the brand ditches conventional athlete-led storytelling to transform its iconic silhouette into a monumental, levitating centerpiece suspended before the neoclassical facade of a dense urban center. By leaning into the language of 3D render and CGI, the visual narrative feels both monumental and ethereal, capturing a quiet evening in the city where the product acts as a glowing, architectural anomaly. The execution relies heavily on sophisticated VFX and visual effects to anchor the colossal sneaker within the physical environment, creating a sense of weightless presence that defies gravity. Developed in collaboration with the agency Chaos, the project leans into cinematic storytelling to heighten the allure of the footwear, effectively merging digital art with brand identity. Space Cowboys Studio provided the technical precision necessary to realize the seamless integration of these 3D assets, ensuring the soft ambient lighting of the cityscape grounds the surreal visual in a tangible reality. The result is a bold, atmospheric statement that positions the sneaker as a modern monument, proving that digital artistry can be just as impactful as live-action production when executed with such stark, technical intent.
Audi Australia · Fluent in Both
Audi Australia explores the duality of performance and utility in its 'Fluent in Both' campaign for the Q5 hybrid SUV. The commercial highlights the vehicle's versatility, cutting between city streets and country roads to contrast different driving environments. Produced by Max Cooper with agency support from Apparent, the piece utilizes live-action techniques, leveraging raw, grainy textures and low-key lighting to emphasize the vehicle's aesthetic and technical design features. Post-production and VFX were managed by White Chocolate, while Adam Johnson Design provided production service support.
VanMoof · UFO
VanMoof’s UFO campaign for the electric bicycle category leans into a distinct, cinematic aesthetic. The narrative centers on a nocturnal sequence in a rural field, utilizing a desaturated, cool color palette to establish its atmosphere. Produced with contributions from Max Cooper, the film uses live-action technique to contrast the organic setting of a grazing cow with the sharp, futuristic reveal of a bicycle. The sequence concludes with a vertical light source illuminating the frame, anchoring the brand's identity within this otherworldly production. Post-production and VFX were managed by William McVay.
Skoda · Škoda DuoBell
Škoda explores the evolution of urban mobility and its historical roots in bicycle manufacturing with the DuoBell project. The film addresses contemporary commuter challenges in London, focusing on the intersection of cycling infrastructure and pedestrian safety through a documentary lens. Directed under the creative leadership of Ben Edwards and Guy Hobbs with support from agency BBDO, the project synthesizes archival graphics and interviews with high-angle drone footage. The narrative examines current trends in noise cancellation and mobility statistics to highlight the brand's long-standing connection to both bicycle and vehicle production.
Hyundai · Forest Without Names
Forest Without Names is an automotive film project produced by Wildfire Content. Directed by Spencer Frost, the piece leans into cinematic aquatic aesthetics to draw parallels between natural environments and automotive design. The film utilizes underwater footage to capture the movement of a kelp forest, blending warm natural light with dense organic textures. This horizontal format production explores the interplay of light and shadow, grounding the automotive narrative in a marine ecosystem.
Kia · EV
Kia showcases the EV5 electric SUV in this commercial spot, focusing on the integration of clean, modern transport into a suburban family environment. The narrative leans into domestic life, featuring a humanoid household robot interacting with family members alongside the vehicle as it is showcased in driveway and garage settings. Executing a blend of live-action technique and VFX, the project highlights the vehicle's design and features. Post production and VFX work by Daniel Fletcher anchors the visual integration of the robotic character within the real-world footage.
Fiat · Fiat 500e - Italy in America / Italy is Now in America
This automotive commercial for the Fiat 500e highlights the vehicle's arrival in the North American market through a dialogue-driven narrative. Starring Spike Lee and Giancarlo Esposito, the film features a lighthearted interaction set against an outdoor cafe and city street backdrop. The project leans into live-action technique and a naturalistic aesthetic, utilizing golden hour light to frame the electric vehicle's design. Developed with agency Rosewood Creative and produced by Pony Show Entertainment, the spot emphasizes storytelling while showcasing the model in a realistic urban environment.
Toyota · Haters Anthem
Toyota introduces the Haters Anthem campaign, a commercial film showcasing the brand's electric vehicle line-up. The narrative follows a cast of puppets navigating both dense urban centers and winding suburban roads, emphasizing vehicle acceleration and design. Produced in collaboration with agency Saatchi & Saatchi USA, the project utilizes a blend of live-action technique and cinematic camera work. The production features post-production and VFX work from The Harbor Picture Company, with audio elements contributed by Lime Studios, Peligro Music and Sound, and BUTTER Music and Sound.
Toyota x Palisades Tahoe · Turn Up
Toyota and Palisades Tahoe collaborate on the 'Turn Up' commercial, a dynamic automotive spot that showcases SUV performance in alpine environments. The film features live-action technique and drone footage to capture the vehicle navigating snowy terrain alongside skiers on the mountain. The edit emphasizes cold-weather capability through tight shots of vehicle controls interspersed with high-energy action sequences. Sound design and music for the project were produced by Heavy Duty Projects.
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