Electric / EV
Electric vehicles present a problem no other automotive segment has to solve: the engine makes no sound. On Visie, EV work spans launch films, dealership campaigns, and product commercials for marques like Tesla, Hummer EV, and BYD, built by creatives rethinking how to convey performance without an engine note.
This week's top Electric / EV projects
This week's top Electric / EV projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
BMW · "i4"
The BMW i4 campaign signals a decisive shift in the automotive landscape, positioning the brand's premiere all-electric sedan as the perfect fusion of heritage design and modern performance. This commercial spot moves beyond traditional EV tropes, opting for a cinematic approach that treats the vehicle as a living, breathing subject rather than a static piece of hardware. By utilizing sophisticated live-action technique, the film captures the i4 navigating winding roads and expansive modern bridges, emphasizing the sedan's agile handling and aerodynamic profile. The play of light and shadow across the metallic exterior finishes is rendered with meticulous detail, grounding the high-tech features in a tangible, premium aesthetic. Slow motion sequences are deployed strategically throughout the edit to highlight the aggressive geometry of the front grille, effectively bridging the gap between high-performance driving dynamics and the brand's signature luxury interior architecture. This project serves as a compelling masterclass in modern electric automotive marketing, showcasing the vehicle's cockpit technology while maintaining an emotional, performance-focused narrative. The result is a cohesive, high-energy visual journey that reinforces the power of the BMW i4, successfully communicating that going electric requires no compromise on driving joy or the sophisticated, legacy-driven style that define the marque's long-standing status within the global automotive market.
Genesis · The One
Genesis leans into a genuine, human-centric storytelling approach with its latest automotive campaign, The One, which pivots away from cold technical specs to capture a candid emotional milestone. By focusing on a lighthearted marriage proposal unfolding within the cabin of a sleek, modern electric vehicle, the brand successfully bridges the gap between high-end automotive innovation and everyday relatability. The cinematic video, executed through a sophisticated live-action technique, captures the couple's surprise as they encounter a surprise billboard during their drive. This narrative arc is bolstered by subtle environmental details, such as a digital display highlighting a low battery status, which serves as a grounded, real-world touchpoint that enhances the authenticity of the scene. With creative heavyweights Bastion leading the charge, the project utilizes soft, natural lighting and strategic slow motion sequences to amplify the intimacy of the moment. The production, supported by the production expertise of Reel Factory and Match Artists, treats the vehicle not merely as a prop but as a primary participant in the couple's life event. The atmospheric sound design from OTIS rounds out the cinematic experience, proving that even within the high-stakes EV sector, the most effective marketing remains that which centers on the people behind the wheel rather than just the hardware of the car itself.
Kia Australia · New Breed of Hybrid - 60"
Kia Australia makes a bold departure from traditional automotive advertising with the release of their latest sixty-second spot, New Breed of Hybrid. By subverting the literal interpretation of hybrid technology, the campaign centers on the juxtaposition of mythical centaurs—half-human, half-horse figures—set against a landscape that transitions from a moss-covered, dense forest to the vast, sun-drenched expanse of an open meadow. This cinematic commercial leans into a high-concept narrative that frames the vehicle as an extension of untamed nature. The execution relies heavily on sophisticated live-action technique, seamlessly integrated with VFX work led by Daniel Fletcher to ground these ethereal figures within the rugged, outdoor environment. The shifting color palettes, moving from the cool, diffused hues of a hidden grove to a warm, golden-hour glow on the plains, elevate the visual storytelling beyond a standard product showcase. With strategic creative development from Innocean Australia and a resonant, atmospheric soundscape by Massive Music Sydney, the film highlights the SUV as a vessel for exploration. This campaign successfully synthesizes electric and automotive branding, using the visual language of myth to emphasize the power and agility of the machine. The result is a refined, evocative piece of brand cinema that turns the concept of the hybrid vehicle into a visceral experience.
Nike · Floating Shoe
Nike shifts the boundaries of traditional footwear marketing with its latest campaign, Floating Shoe, a daring exploration into the intersection of sportswear and surrealism. In this hyper-realistic commercial, the brand ditches conventional athlete-led storytelling to transform its iconic silhouette into a monumental, levitating centerpiece suspended before the neoclassical facade of a dense urban center. By leaning into the language of 3D render and CGI, the visual narrative feels both monumental and ethereal, capturing a quiet evening in the city where the product acts as a glowing, architectural anomaly. The execution relies heavily on sophisticated VFX and visual effects to anchor the colossal sneaker within the physical environment, creating a sense of weightless presence that defies gravity. Developed in collaboration with the agency Chaos, the project leans into cinematic storytelling to heighten the allure of the footwear, effectively merging digital art with brand identity. Space Cowboys Studio provided the technical precision necessary to realize the seamless integration of these 3D assets, ensuring the soft ambient lighting of the cityscape grounds the surreal visual in a tangible reality. The result is a bold, atmospheric statement that positions the sneaker as a modern monument, proving that digital artistry can be just as impactful as live-action production when executed with such stark, technical intent.
Audi Australia · Fluent in Both
Audi Australia explores the duality of modern travel in their 'Fluent in Both' campaign. The spot follows a driver navigating the new Audi Q5 hybrid SUV across a spectrum of landscapes, transitioning from dense city streets to open country roads. The commercial leans into a natural and low-key lighting aesthetic to highlight the vehicle's design and performance capabilities. Captured through live-action technique, the film utilizes a raw, grainy visual language to frame the hybrid model’s versatility in diverse environments.
VanMoof · UFO
VanMoof’s UFO campaign for its electric bicycle line channels a surrealist aesthetic, positioning the product within a mysterious, high-contrast nocturnal setting. The narrative centers on a grazing cow in a grassy field before centering on a bike illuminated by a vertical spotlight, leaning into a cinematic and desaturated visual style. The project incorporates live-action technique and cool lighting palettes to build an otherworldly atmosphere. Production was led by Max Cooper with post-production and VFX provided by William McVay.
Skoda · Škoda DuoBell
Škoda explores the complexities of modern urban mobility in this documentary-style project, examining the intersection of cycling infrastructure and pedestrian safety in London. Through a combination of aerial drone footage and ground-level cinematography, the film captures the rhythm of city commuting while grounding the narrative in recent traffic and safety data. Led by creative directors Ben Edwards and Guy Hobbs, with agency support from BBDO, the project leans into a clean, objective aesthetic. The narrative weaves together executive interviews, historical product insights, and archival graphics to map the brand’s industrial heritage from bicycle manufacturing to current automotive development.
Hyundai · Forest Without Names
Hyundai explores organic textures in 'Forest Without Names,' a project that captures the interplay of light and movement within a marine environment. The visuals focus on the density of kelp forests and the rhythmic motions of an underwater ecosystem, leveraging cinematic lighting to emphasize the natural environment. Produced by Wildfire Content with Fletcher Watson serving as producer, the project features direction from Spencer Frost. Cinematography was led by Spencer Frost and Louis Brandt, who documented the shifting aquatic landscapes.
Kia · EV
Kia showcases its EV5 electric SUV in this commercial spot, focusing on the integration of the vehicle into a domestic setting. The narrative centers on a family interacting with a humanoid robot, positioning the car as a functional element of a modern suburban home. Technically, the project utilizes a clean live-action aesthetic blended with VFX/visual effects. Daniel Fletcher handled post-production and VFX, managing the integration of the robotic character within the driveway and garage environments to highlight the vehicle's features.
Fiat · Fiat 500e - Italy in America / Italy is Now in America
Fiat enters the American electric vehicle market with a campaign highlighting the 500e. The commercial features Spike Lee and Giancarlo Esposito in a scripted dialogue, bridging cultural themes while showcasing the vehicle in a city street setting. The spot leans into a live-action technique, utilizing golden hour light to capture the design of the rose-gold model. Developed alongside agency partner Rosewood Creative and produced by Pony Show Entertainment, the work emphasizes the brand's arrival in the region through clear automotive storytelling.
Toyota · Haters Anthem
Toyota's Haters Anthem campaign features a narrative driven by puppet characters navigating urban and suburban environments. The commercial highlights the brand's electric vehicle line-up, capturing the interaction between the characters and their surroundings across city streets and tree-lined roads. The production, developed with creative input from Saatchi & Saatchi USA, utilizes live-action techniques to anchor the digital puppetry. The work leans into a cinematic visual style, employing clean framing and natural lighting to emphasize the vehicle styling and performance dynamics.
Toyota, Palisades Tahoe · Turn Up
Toyota and Palisades Tahoe collaborate on 'Turn Up,' a commercial campaign highlighting cold-weather vehicle performance. The film captures an SUV navigating snow-covered mountain roads and alpine terrain. With a focus on outdoor adventure, the edit contrasts interior vehicle controls with wide-angle drone footage of skiers descending slopes. The production leans into a moody aesthetic, utilizing live-action techniques to emphasize the vehicle's capability in winter conditions. Heavy Duty Projects managed the music and sound design for the spot.
Explore other industries
Explore Visie's leading industries, projects, and the talented creatives representing them.
