Kia
Kia's cinematic automotive campaigns and innovative EV showcases across mass-market mobility
Featured Kia projects
This week's top Kia projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Kia · Give It Everything
Kia leans into the spirit of modern exploration with its latest campaign, Give It Everything, a project that skillfully positions the Telluride SUV as the ultimate companion for the intrepid traveler. By capturing the vehicle navigating winding, mountain-hugging roads through a vast, hilly landscape, the creative team crafts a narrative that feels less like a traditional automotive commercial and more like an immersive travelogue. The production utilizes a cinematic live-action technique to bridge the gap between high-performance automotive machinery and the authentic, raw beauty of an outdoor lifestyle. With meticulous attention to the vehicle's architectural details—the sleek grille, signature headlamps, and polished logo—the footage emphasizes technical precision without sacrificing the warmth of natural light. As the camera captures a group of friends gazing into the horizon through binoculars, the story effectively highlights the interplay between human connection and the joy of discovery. This project, which benefits from the vision of creatives William McVay and Max Cooper, leverages soft light to elevate the sprawling mountain backdrop, ensuring the Telluride feels perfectly at home in the wild. By focusing on expansive wide shots punctuated by intimate lifestyle moments, the campaign succeeds in grounding its luxury automotive roots in a narrative of approachable, bold, and aspirational adventure that resonates with a modern, design-conscious audience.
Kia · The All New 2027 Kia Seltos (Original Music)
Kia leans into the intersection of rugged adventure and refined luxury with the launch of the 2027 Kia Seltos. This high-production automotive commercial masterfully bridges the gap between urban sophistication and the untamed natural world, placing the vehicle amidst the towering, sun-drenched redwood forest to emphasize its versatility. Through a series of sweeping landscape shots and meticulous close-ups of the dashboard, infotainment interface, and signature LED taillights, the narrative highlights the craftsmanship and advanced technology defining the new model. The project relies on a polished live-action technique, capturing how light interacts with the car’s sleek exterior finish while maintaining a grounded, adventurous atmosphere that appeals to the modern driver. Central to this cinematic experience is the original sound design provided by The Crystal Creative, which builds an immersive sonic landscape that mirrors the vehicle's dynamic capabilities and premium aesthetic. By focusing on both the spacious interior and the adventurous exterior performance, the campaign effectively translates the promise of the 2027 Seltos into a compelling visual language. This effort underscores Kia’s ongoing commitment to pushing design boundaries in the competitive luxury automotive sector, ensuring the vehicle stands out as both a functional tool for exploration and a statement of modern automotive engineering excellence that feels right at home in any environment.
Kia · A Real SUV
Kia showcases the capabilities of its latest SUV in this campaign titled 'A Real SUV'. The narrative contrasts the precision of the vehicle against a procession of hand-crafted wooden toy cars, bridging the gap between urban architecture and rugged mountainous terrain. Produced by SMUGGLER and Filmgroup, the project utilizes live-action technique layered with VFX / visual effects to integrate the toy elements into natural environments. The commercial maintains a desaturated color palette and natural daylight to emphasize the vehicle's design across varied topographies, with creative input from Luke Hughes, Spinach, and Parliament. The cinematic experience is supported by sound design from Racket Club and Max Cooper.
Kia · EV
Kia showcases its EV5 electric SUV in this commercial spot, focusing on the integration of the vehicle into a domestic setting. The narrative centers on a family interacting with a humanoid robot, positioning the car as a functional element of a modern suburban home. Technically, the project utilizes a clean live-action aesthetic blended with VFX/visual effects. Daniel Fletcher handled post-production and VFX, managing the integration of the robotic character within the driveway and garage environments to highlight the vehicle's features.
Kia · EV3 Australian Open - What's Your Next Move?
Kia explores the intersection of mobility and high-performance sport in its latest campaign, 'What's Your Next Move?' produced for the Australian Open. The film features a series of dynamic motion sequences that bridge winding coastal landscapes with professional tennis and surfing environments. Developed in collaboration with M+C Saatchi Sport & Entertainment and You Are Here, the project leans into cinematic live-action technique and dramatic drone footage to highlight the brand's electric vehicle lineup. Post-production and VFX were managed by Stone Dogs to integrate the vehicles into the high-energy athletic backdrop.
Kia · Ecuador - Marcaria
Kia’s 'Ecuador - Marcaria' project serves as a cinematic exploration of automotive performance set against the diverse topography of Ecuador. The film traverses a range of environments, from volcanic peaks and winding coastal roads to expansive, tranquil lakes. Produced by Oruga, the project utilizes drone footage to capture sweeping aerial vistas, underscored by a warm, naturalistic aesthetic. The narrative bridges the gap between modern electric vehicle travel and the natural world, featuring local wildlife such as the Andean condor to emphasize the scale and versatility of the setting.
Kia · Feel Something Again
Kia leans into a cinematic narrative for the Feel Something Again campaign, featuring musician Steven Tyler at a desert racetrack facility. The film tracks Tyler as he exits a vintage trailer, moving through the landscape to showcase the performance sedans on track. The creative direction, led by agency David & Goliath, utilizes a warm, golden hour aesthetic to emphasize the automotive design. Production by MJZ and post-production work by The Mill London ground the piece in a high-fidelity look, incorporating live-action technique and wide-angle aerial cinematography to define the visual tone.
Kia · Kia's getting a Ute
Kia introduces its upcoming utility vehicle through a lighthearted campaign centered on the search for the perfect name. Set within the familiar surroundings of an Australian pub, the narrative leans into the communal spirit of local debate as patrons weigh in on various monikers for the new model. Directed by Ariel Martin for Scoundrel, the spot utilizes a cinematic live-action technique to capture the banter of a diverse group of regulars. The production captures a warm, atmospheric environment, relying on natural light to ground the comedic dialogue in an authentic, high-production setting developed by Innocean Sydney.
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