Motorcycles
Motorcycle work asks for a different kind of nerve than four-wheel automotive — the rider is the subject and often the stunt performer. On Visie, that covers launch films, dealership campaigns, and product commercials shot by photographers and directors who specialise in motorcycle culture.
This week's top Motorcycles projects
This week's top Motorcycles projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Harley Davidson · Harley-Davidson
Harley-Davidson makes a compelling pivot toward the future of mobility in this latest automotive campaign, which highlights the brand's electric motorcycle range. Set against the vast, rugged expanse of a desert landscape, the narrative leans into the striking juxtaposition between sustainable energy and traditional road-trip allure. By framing the electric bikes against a backdrop of solar farms and snow-capped mountain peaks, the project effectively communicates a sense of forward-thinking exploration. The execution relies on a polished live-action technique, utilizing sweeping drone footage to capture the scale of the winding terrain while shifting to intimate close-ups that emphasize the iconic orange and black aesthetic of the machines. The cinematography masterfully employs slow motion to heighten the intensity of the ride, allowing the viewer to appreciate the technical design of the bikes as they navigate the curves. The commercial succeeds as a lifestyle piece by focusing on the visceral experience of the journey rather than just the mechanics of the EV platform. With sophisticated post-production and VFX work by William McVay, the final output maintains a cinematic polish that feels both authentic to Harley-Davidson heritage and refreshingly modern. This campaign ultimately succeeds by presenting electrification as a seamless evolution of the open-road experience, proving that sustainable transit still captures the freedom and spirit synonymous with the brand.
Indian Motorcycle · 125 Brand Anthem
Indian Motorcycle revisits its century-long lineage in this brand anthem, bridging the gap between its early-twentieth-century origins and modern-day performance. The film anchors its narrative in the evolution of the manufacturer, contrasting high-contrast archival racing footage with contemporary sequences of riders navigating open desert roads. The project employs a mix of cinematic live-action and historical film techniques to chart the brand's trajectory. By layering speedometer close-ups and motion-focused action shots, the piece emphasizes the technical legacy of the American motorcycle house. Post-production and VFX were handled by Brickyard.
RM Williams · Ryan Porter
R.M. Williams highlights the intersection of craftsmanship and mobility in this film featuring Ryan Porter. Directed by Nic Briand and Kai, the project follows the artist in a quiet, sun-drenched domestic setting before transitioning to his motorcycle. The film leans into a documentary aesthetic, utilizing natural light and a warm vintage colour grade to frame the subject. The work captures candid, unscripted moments, grounding the live-action technique in a relaxed, personal atmosphere.
Oakley · Moto
Oakley channels high-octane energy in this commercial spot for 'Moto,' a campaign centered on the intersection of professional motocross and precision gear. The film captures a rider navigating desert terrain, highlighting the brand’s signature eyewear through deliberate, close-up framing. Produced by Reel Factory, the project employs a blend of live-action technique and VFX to emphasize performance. The edit uses rapid cuts and dramatic lighting to maintain a cinematic pace throughout the action-heavy sequence.
Project VESPA · Fall 2025 - THE EMPTY SPACE
Vespa leans into a surreal aesthetic for its Fall 2025 campaign, 'THE EMPTY SPACE.' Photographed by Nicolò Parsenziani, the project explores scale and perspective within a studio environment, utilizing VFX and visual effects to frame models Etienne Maclaine and Patricia Zajac against oversized product components. The imagery adopts a clean, high-key editorial approach, juxtaposing sculptural motorcycle parts with contemporary streetwear and tailored casualwear. By distorting proportions and integrating graphic elements, the campaign creates a playful, minimalist series that highlights the iconic design forms of the Vespa chassis.
Harley Davidson · Night Trails
Harley Davidson presents Night Trails, a cinematic commercial project that follows a rider navigating dark, nocturnal urban environments. The film emphasizes the movement of the machine against city skylines, utilizing long exposure effects to create distinct light trails that cut through moody, dimly lit settings. The production lean into low-key lighting to contrast the motorcycle's sleek silhouette against damp asphalt and industrial backdrops. Developed by agency and creative partners Droga5 New York, the project incorporates sound design from Wave Studios NY to capture the atmosphere of nighttime riding.
Harley Davidson · "Helix Teaser"
Harley Davidson presents 'Helix Teaser,' a commercial spot documenting the performance and design of their motorcycles across varied landscapes. The film moves from coastal routes to desert highways at dusk, utilising drone footage and cinematic lighting to capture the machines in motion. Produced by Caravan, the project blends action-oriented live-action technique with intimate design insights. The narrative weaves together technical craftsmanship and on-road performance to frame the latest build.
Harley Davidson · Director's Cut
Harley Davidson presents 'Director’s Cut,' a cinematic exploration of motorcycle culture set against rugged coastal landscapes. The film leans into an analogue aesthetic, utilising high-contrast monochrome cinematography to document the ride and the camp. Captured through live-action technique, the project highlights the journey along winding highways and quiet ocean vistas. The work was produced by HSI and Consulate.
Oakley · Moto '25
Oakley’s 'Moto '25' campaign highlights their high-performance sports eyewear, capturing the technical precision of the product alongside the intensity of motocross. Through a cinematic lens, the project channels a contrast between laboratory-focused engineering and the raw physicality of off-road racing. Produced by Stept Studios, the spot employs live-action techniques to bridge indoor environments and rugged, dusty tracks. The visual narrative moves from detailed product close-ups to mid-air action sequences, utilising slow motion to emphasise gear durability and rider movement against a backdrop of open terrain.
Project GQ France · GQ "Moto et symbole moderne de la Pop culture" Editorial 2025
GQ France explores the intersection of motorsport and contemporary style in this editorial project, featuring a series of portraits that frame high-performance motorcycles as cultural artifacts. Captured by photographer Julien Boudet, the editorial juxtaposes subjects against diverse outdoor settings, ranging from parklands to masonry-lined landscapes. The series leans into a clean aesthetic, utilizing natural light to define the textures of leather gear and mechanical details. By placing dirt bikes within non-traditional environments, the imagery creates a contrast between sport-centric equipment and subjects, documented here through a film-inspired, vertical editorial approach.
Project Harley Davidson · Harley Davidson International SS25
The Harley Davidson International SS25 campaign captures the brand's enduring motorcycle heritage through a raw, contemporary lens. Moving between gritty industrial garages and sun-drenched urban settings, the imagery leans into a cinematic aesthetic that highlights the tactile quality of the collection’s streetwear and riding apparel. Photographed by Isaac Anthony, the project prioritizes textural detail—from distressed concrete and corrugated metal to the metallic finishes of the bikes—framed through a moody, naturalistic perspective. Under the creative direction of Nicola Formichetti, the campaign bridges classic brand iconography with modern styling curated by Hunter Clem. The execution employs a mix of clean studio portraits and candid, street-inspired compositions that emphasize a relaxed, authentic lifestyle. Casting by Brian Helm and grooming by Tayler Treadwell support the project's balanced approach, resulting in an editorial feel that remains grounded in the brand’s rugged automotive roots.
Top Motorcycles brands
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