Mercedes Benz
Mercedes Benz's luxury automotive campaigns, electric vehicle spots and high-end collaborations
Featured Mercedes Benz projects
This week's top Mercedes Benz projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Mercedes Benz · The Drift of a Lifetime
Mercedes Benz presents The Drift of a Lifetime, a high-energy commercial film capturing the performance of its latest sports car model. The project features actor Brad Pitt behind the wheel, navigating a striking black vehicle across expansive bridge infrastructure and gritty industrial landscapes. Directed by Nick Schrunk with cinematography by Tim Sessler, the piece utilizes cinematic framing and a distinctively warm colour grading to emphasize the vehicle's design. The edit maintains a rapid pace throughout, relying on live-action technique to translate the sensation of speed into a polished, visual-forward automotive spot.
Mercedes Benz · Care for What Matters
Mercedes Benz presents 'Care for What Matters,' a commercial campaign for the automotive industry that balances intimacy with luxury performance. The film captures personal moments, featuring tennis icon Roger Federer and Formula One driver Lewis Hamilton. The edit leans into a cinematic aesthetic, transitioning between quiet, moody indoor environments and high-speed transit along forested roads. The production utilizes live-action techniques to emphasize interior comfort and vehicle technology. Post-production and VFX were completed by William McVay.
Mercedes Benz · Road
Mercedes Benz presents Road, a commercial campaign exploring the logistical operations of their heavy vehicle fleet. The production captures the movement of silver commercial trucks as they navigate warehouse environments and transit along night-time highways. Produced by GREATERGOOD, the cinematography relies on cinematic live-action techniques to frame the trucks within their functional settings. The narrative focus remains on the interplay between cargo loading operations and steady convoy driving, utilizing natural light and high-contrast night illumination to establish the scope of the automotive logistics.
Project Mercedes Benz · 2026 Mercedes VLE Launch Campaign
The 2026 Mercedes VLE launch campaign redefines the luxury automotive marketing landscape by moving away from clinical technical specs toward a narrative of quiet companionship and sophisticated comfort. Through the lens of photographer Chris Noltekuhlmann, the campaign captures legendary athlete Roger Federer in a series of intimate, lifestyle-oriented vignettes that emphasize the vehicle as a sanctuary of modern transit. Whether Federer is found reading in the spacious backseat or sharing a serene moment with a companionable dog, the imagery leans into a clean, aspirational aesthetic that balances urban architectural precision with the organic warmth of natural light. The visual language utilizes a live-action technique that feels both authentic and highly polished, positioning the VLE not just as an electric vehicle, but as an extension of an elevated daily routine. By grounding the high-end design of the Mercedes-Benz brand in relatable, real-world environments—from sun-drenched city plazas to contemporary residential settings—the campaign successfully translates the concept of luxury into a palpable, human experience. The collaboration highlights a seamless harmony between the vehicle's sleek, modern engineering and a lifestyle that values both performance and quiet downtime, ensuring that the 2026 VLE resonates as an essential element of the modern, mobile professional's life.
Mercedes Benz · More Than A Car
Mercedes Benz presents More Than A Car, a commercial spot that positions the luxury vehicle within a high-end lifestyle context. The film follows actor Matthew Macfadyen, moving between refined urban settings and the interior of a luxury car, where illuminated dashboard details and polished finishes are showcased through cinematic lighting. Developed by agency antoni with production support from Anorak and Laokoon Filmgroup, the project leans into a formal aesthetic. The edit utilizes live-action techniques to contrast grand hotel interiors with the clean, sophisticated atmosphere of the automotive design.
Mercedes Benz · Project Mondo G
Mercedes Benz presents Project Mondo G, an automotive project that explores a distinct intersection of luxury engineering and futuristic aesthetics. The visual narrative is defined by a moody atmosphere, set against an otherworldly landscape of ice and starlit expanses. The project incorporates a sophisticated blend of live-action technique and 3D render / CGI to highlight the vehicle's metallic textures and complex design geometry. Creative development was led by agency antoni, with production managed by Anorak and post-production and visual effects provided by bEpic.
Mercedes Benz · AG GLC
Mercedes Benz presents the AG GLC in this cinematic 3D render, showcasing the luxury SUV through intricate computer-generated sequences. The animation follows the vehicle as it materializes from translucent purple energy particles, transitioning from abstract light streams into a fully rendered form. Set against a tranquil twilight landscape, the piece balances the vehicle's cool blue and purple colour palette against the warmth of a sunset horizon. The focus shifts between the exterior silhouette and detailed shots of the interior, highlighting the textures of perforated white leather seating and the vehicle's illuminated dashboard displays.
Mercedes Benz · Karl-Benz
Mercedes-Benz leans into the legacy of its automotive origins with the film Karl-Benz. The project charts a narrative trajectory between the brand's early horse-drawn heritage and its current position in the luxury automotive market, juxtaposing archival vehicle elements against contemporary showrooms. Directed with a cinematic aesthetic, the film blends live-action footage with atmospheric lighting to bridge different eras of design. The production features a sequence of dynamic cuts that transition from ambient evening scenes by a pool to the refined details of modern luxury vehicles, utilising a grainy finish to provide texture.
Mercedes Benz · Mercedes Me
Mercedes Benz presents Mercedes Me, a high-energy commercial campaign that converges the world of luxury electric automotive design with contemporary streetwear. The project leans into a minimalist, bright white architectural backdrop to emphasize the bold palettes and clean lines of both the vehicles and the fashion-forward talent featured in the film. Executed through a crisp live-action technique, the commercial uses fast-paced editing and dramatic natural lighting to define the space. The visual narrative relies on stark contrast and sharp shadows, creating a polished aesthetic that positions the vehicles within a modern, style-driven environment.
Mercedes Benz · The Art of Craftsmanship with Roger Federer
Mercedes Benz presents The Art of Craftsmanship, a cinematic campaign film featuring Roger Federer. The narrative focuses on the intersection of design and precision, set within a minimalist architectural gallery space. The visual execution relies on controlled chiaroscuro lighting and deliberate, wide-angle camera movements to highlight the intricate textures of automotive leather and the brand's signature design elements. Developed by agency ANTONI GARAGE GMBH & CO., the production utilizes live-action techniques to maintain a clean, refined aesthetic throughout the sequence.
Mercedes Benz · Manufaktur
Mercedes-Benz highlights its Manufaktur customisation service in this commercial feature, showcasing the meticulous craftsmanship behind its bespoke interior offerings. The film focuses on the brand's attention to detail, ranging from artisan leather finishes to the integration of signature design emblems within a minimalist environment. Featuring tennis icon Roger Federer, the project leans into a cinematic aesthetic that prioritizes refined texture and clean composition. The production was helmed by Le Berg, with creative development led by antoni and sound design provided by Hello Robin.
Mercedes Benz · Extra Mile
Mercedes Benz presents Extra Mile, a cinematic production detailing the development and engineering rigor behind their latest vehicle range. The film captures the technical evolution of the product, moving through extreme climate testing, thermal diagnostic environments, and high-stakes crash simulations. Produced by Le Berg with creative input from antoni, the project leans into a raw aesthetic to document the intersection of safety and interior craftsmanship. Featuring an original score by Hello Robin, the work employs live-action techniques to frame the vehicle’s journey from digital simulation to tangible, high-performance reality.
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