Ferrari
Ferrari's high-fashion luxury menswear, womenswear and lifestyle campaigns
Featured Ferrari projects
This week's top Ferrari projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Ferrari · Ferrari Pre-Fall Digital Campaign 26
The Ferrari Pre-Fall Digital Campaign 26 captures a masterclass in modern luxury fashion house aesthetics, seamlessly bridging the gap between automotive legacy and high-concept menswear. Creative director Rocco Iannone orchestrates a visual narrative that pivots away from traditional showroom polish in favor of a raw, atmospheric intensity. Through the lens of photographer Gautier Pellegrin, the collection finds its soul in the juxtaposition of sharp, architectural tailoring against the untamed textures of the natural world. This editorial approach leans into a moody, low-key chiaroscuro lighting scheme, which highlights the structural precision of the plaid outerwear and the intricate silver hardware that defines this season's silhouettes. By utilizing soft light to cut through the dense, dark green coniferous foliage, the campaign cultivates an elusive, high-fashion mystery that elevates the garments beyond mere apparel. Stylist Jacob K brings a deliberate, minimalist rigor to the aesthetic, ensuring that every layer—from the utilitarian zippers to the precision-cut trousers—reads as both functional and profoundly cinematic. With casting direction by Giulia Massullo, Marco Coretti, and Piergiorgio Del Moro, the ensemble of talent brings a grounded, unwavering focus that completes the vision. Ultimately, the project serves as a sophisticated testament to the brand's evolving identity, demonstrating how nuanced visual storytelling can redefine the boundaries of luxury fashion in a digital age.
Project Ferrari · Pre-Fall 2026
Ferrari continues to redefine the intersection of high-octane heritage and elevated style with its Pre-Fall 2026 collection. Captured through the lens of photographer Gautier Pellegrin, this fashion campaign leans into a sophisticated, editorial aesthetic that prioritizes architectural precision and tactile storytelling. By utilizing natural light to cast deliberate, moody shadows, the imagery emphasizes the matte and distressed textures of the garments, from rich brown leathers to structured, earth-toned tailoring. The collection, helmed by designer Rocco Iannone, moves away from the expected, embracing a refined lifestyle narrative where minimalism meets utility. Each portrait serves as a masterclass in composition, featuring sleek styling by Franco Gobbi and precise makeup by Arianna Cattarin that anchors the ethereal, sun-drenched atmosphere. Model Agnes Wahlström brings a poised, kinetic energy to the frame, whether mid-stride against backlit ribbed walls or captured in quiet, candid-adjacent moments within sun-drenched interiors. The result is a cohesive visual language that feels both grounded and aspirational, showcasing a deep respect for form and material quality. Through this lens, the brand asserts its authority within luxury fashion houses, proving that the same engineering rigor applied to the road can seamlessly translate into the world of contemporary wardrobe essentials, favoring clean lines and soft, amber-hued highlights that elevate the entire collection to a work of pure modern art.
Project Ferrari · SS26
The Ferrari SS26 campaign marks a sophisticated departure from the brand's traditional automotive roots, leaning into the realm of high-end resort wear through a striking lens of editorial minimalism. Captured by photographer Gautier Pellegrin, the series utilizes natural light to emphasize the rich, tactile qualities of the collection, from intricate crochet and knitwear to weathered leather and suede accessories. Designer Rocco Iannone curates a palette that feels both grounded and surreal, set against an unconventional expanse of pink sand that transforms the background into a clean, modern canvas. Models Claudia Campana and Nyaduola Gabriel anchor the imagery, their relaxed yet composed poses channeling a sense of effortless luxury that bridges the gap between commercial appeal and high-fashion storytelling. With key contributions from hair stylist Massimo Gamba and makeup artist Arianna Cattarin, the campaign achieves a cohesive aesthetic that feels both deliberate and serene. By focusing on macro details—such as the interplay of metallic hardware against olive green leather—the project highlights the craftsmanship behind the garments. The result is a lifestyle-focused visual narrative that successfully elevates the Ferrari brand, trading speed for a slow, intentional elegance that feels perfectly suited for the elevated leisure of the upcoming season, all while maintaining a highly stylized, contemporary visual identity.
Project Ferrari · Ferrari Spring/Summer 2026 Campaign
Ferrari bridges the gap between high-octane motorsport legacy and contemporary high-street aesthetics in its latest Spring/Summer 2026 campaign. By placing avant-garde silhouettes against the industrial backdrop of a Formula One garage, the collaboration creates a compelling visual tension that elevates luxury fashion into the realm of mechanical precision. Photographer Robin Galiegue masterfully leans into the stark juxtaposition of minimalist white ensembles against the signature Rosso Corsa of the racing fleet, utilizing clean linear overhead lighting to accentuate both the sharp architectural tailoring of designer Rocco Iannone and the aerodynamic curves of the machinery. Stylist Jacob K anchors the editorial narrative by curating monochromatic looks that feel both futuristic and grounded, supported by a diverse ensemble including models Athiec Geng, Bai, Diane Chiu, Rosalieke Fuchs, and Vasko Luyckx. Through the lens of cinematic editorial minimalism, the campaign highlights the intersection of luxury automotive design and high-end couture, moving beyond traditional brand identity to frame the vehicles themselves as essential components of the sartorial landscape. By emphasizing high-contrast textures and refined beauty light techniques, the production renders the garage a gallery-like space, where the movement of the models mirrors the latent energy of the cars. It is a calculated, sophisticated exploration of heritage and progress that reinforces Ferrari as a multifaceted icon within the luxury fashion houses ecosystem.
Ferrari · Ever Changing Track
Ferrari’s 'Ever Changing Track' campaign captures the intersection of high-performance engineering and the focused intensity of professional racing. The film features Charles Leclerc and Lewis Hamilton, alternating between high-stakes laps on an asphalt circuit and the disciplined environment of the team garage. Produced by Armoury London with agency creative direction from The Gate London and production service by P.I.G. China, the piece utilizes cinematic live-action techniques to emphasize the interplay of light and texture. The edit leans into high-contrast visuals, juxtaposing the harsh glow of the golden hour on the track against the moody, controlled atmosphere of the interior prep spaces.
Project Ferrari · Spring/Summer 2026 Collection
The Ferrari Spring/Summer 2026 collection campaign masterfully bridges the gap between high-octane performance heritage and the refined sensibilities of contemporary luxury fashion houses. Under the design vision of Rocco Iannone, the imagery channels an architectural rigor, utilizing studio strobe lighting to emphasize the interplay of textures between structured leather, crisp shirting, and fluid silk accents. Photographer Gautier Pellegrin captures this balance through a lens of editorial minimalism, placing models against clean, sky-to-white gradients that allow the garments—from tan trench coats to precision-cut suiting—to command total attention. The narrative leans into a sophisticated, highly curated aesthetic where the technicality of the craft is as much a subject as the clothing itself. Casting director Piergiorgio Del Moro facilitates a diverse ensemble that brings a grounded, modern energy to the frame, while stylist Jacob K expertly coordinates earth tones with sudden, vibrant pops of Ferrari red. By integrating live-action technique and commercial sensibility, the project moves beyond traditional fashion portraiture into a sleek visual dialogue. These portraits, characterized by reflective floor surfaces and sharp, symmetrical compositions, define a new chapter for the brand, prioritizing the tangible quality of materials and the sculptural silhouette of the collection in an environment that feels both expansive and intently focused.
Project Ferrari · Spring 2025 Ad Campaign
The Ferrari Spring 2025 ad campaign marks a deliberate shift toward editorial minimalism, bridging the gap between high-fashion storytelling and the iconic heritage of luxury automotive design. Under the precise vision of creative director Rocco Iannone, the project strips away the noise of the open road, opting instead for a controlled studio environment where the focus rests entirely on tactile materiality and color theory. Photographer Willy Vanderperre employs sophisticated studio strobe lighting to emphasize the interplay between the deep, metallic finishes of vintage Ferraris and a curated, monochromatic wardrobe. Models Amelia Gray, Rejoice Chuol, and Hedi Ben Tekaya bring a poised, cinematic energy to these compositions, which are defined by soft, even lighting and a rich palette of earth tones and crimson. Stylist Jacob K anchors the visual narrative by coordinating textured leather garments and tailored tailoring with the automotive aesthetic, while hair by Franco Gobbi and makeup by Arianna Cattarin reinforce a clean, high-end finish. The campaign leans into the architectural potential of the studio space, using heavy brown drapes and reflective mirrors to create depth, effectively transforming the car into a centerpiece of lifestyle luxury. This collaboration succeeds by elevating the brand beyond traditional automotive marketing, leaning into editorial sensibilities that prioritize form, fabric, and the sophisticated allure of the Ferrari brand through a modern, deliberate, and highly structured lens.
Project Ferrari · Holiday 2025 Ad Campaign
The Ferrari Holiday 2025 ad campaign captures a refined vision of seasonal elegance, balancing heritage motifs with a modern, high-gloss aesthetic. Under the creative direction of Rocco Iannone, the campaign oscillates between intimate editorial portraits and structured commercial product studies, heavily leveraging a vibrant, monochromatic red palette that defines the brand's festive identity. The imagery employs crisp, directional lighting to accentuate the tactile qualities of the collection, from smooth patent leather handbags to fine satin apparel and metallic hardware. With videography by Lorenzo Gironi, the campaign integrates elements of classic Italian style—featuring vintage vehicles, architectural street settings, and sophisticated social gatherings—to anchor the accessories and apparel in a polished, aspirational lifestyle context.
Ferrari · Welcome to the new Ferrari 296
Ferrari introduces the 296 sports car in this campaign, detailing the vehicle's aesthetic profile and performance capabilities. The production navigates from a quiet, low-light garage setting to high-speed movement on a track during the golden hour. Produced by Utopia Milano with post-production and VFX handled by Laconic, the piece emphasizes the car's aerodynamic curves and mechanical components. The film utilizes a cinematic, live-action technique to contrast static metallic details with the action of the vehicle in motion.
Project Ferrari · Ferrari Resort 2025 Lookbook
The Ferrari Resort 2025 lookbook features a collection designed by Rocco Iannone that balances architectural rigor with elevated leisurewear. Photographed by Bruno + Nico, the series employs editorial techniques that alternate between crisp flash photography and soft, warm natural light to showcase the interplay of textures and materials across the collection. The imagery captures models Cheikh Diakhate, Filippo Pulze, and Noemi Kassa in environments that reflect the collection's high-end aesthetic. Styling by Franco Gobbi complements the apparel, which spans structured leather pieces, light-wash denim, and refined knitwear. The compositions highlight the technical tailoring of the garments against backdrops of ornate stonework, marble, and expansive coastal horizons.
Ferrari · MBJ
Ferrari captures the intersection of precision engineering and motorsport intensity in this cinematic commercial for the MBJ project. The film shifts between the raw environment of a snow-capped track and the polished mechanics of a high-performance sports car. Produced by STADIUM, the piece uses moody lighting and dynamic camera movements to highlight the brand's heritage. The narrative focuses on the tactile elements of the driving experience, utilizing live-action techniques to emphasize dashboard instrumentation and classic automotive design details.
Ferrari · Ferrari
This cinematic campaign for Ferrari merges luxury automotive aesthetics with editorial fashion, focusing on striking models captured in dark outerwear and layered apparel. The production leans into a high-contrast visual language, alternating between deep, moody shadows and vibrant flashes of intense pink illumination. Produced by Consulate and Studio RM, the film utilizes dynamic camera movements and sharp, rhythmic cuts to highlight fabric textures against the bold, low-key lighting. The sequence integrates branded typography across its horizontal frames, maintaining a clean and precise composition throughout.
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