Chevrolet
Chevrolet's cinematic automotive campaigns, anthems and documentary-style brand films
Featured Chevrolet projects
This week's top Chevrolet projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Chevrolet · Follow Your Own Road
Chevrolet's Follow Your Own Road campaign presents a narrative focused on the evolution of travel across generations. The film traces a journey through expansive mountain landscapes, utilizing drone footage to frame the setting before shifting to character-driven moments on a porch. Moving between historical context and contemporary application, the project features a vintage beige pickup transitioning into a modern Chevrolet model on rural paths. The visual execution relies on natural lighting and a desaturated color palette to maintain a cinematic, reflective quality throughout the production.
Chevrolet · Horse
Chevrolet introduces the Horse campaign, a project that blends automotive engineering with abstract mechanical concepts. The film uses high-energy editing to follow a robotic horse traversing a desert environment before transitioning into a red SUV. This piece utilizes a combination of live-action technique and VFX to illustrate the vehicle’s capability within a cinematic framework. Production for the project was led by Eleanor.
Chevrolet · Mile After Milestone
Chevrolet presents 'Mile After Milestone', an automotive commercial that follows a series of narrative-driven vignettes set across a variety of terrains. The film sequences feature modern vehicles traveling through urban environments, lakeside settings, and winding country roads. Produced by Local Boy with agency support from Leo Burnett USA, the project utilizes cinematic live-action techniques to build an atmospheric aesthetic. The visual tone is characterized by cool, desaturated color grading that maintains a consistent, reflective mood throughout the spot.
Chevrolet · Friendsgiving
Chevrolet presents 'Friendsgiving,' a commercial campaign highlighting the utility of their latest SUV model. The spot captures the vehicle's functional features, including the hands-free power liftgate and spacious cargo area, as it integrates into a residential autumn gathering. Produced by Local Boy, the film leans into a live-action technique with a warm, seasonal aesthetic. The narrative centers on the practical aspects of vehicle ownership, showcased through clear, natural daylight visuals against a backdrop of foliage-lined streets.
Chevrolet · Trailblazer
This Chevrolet commercial spotlights the Trailblazer compact SUV, focusing on its adaptability across varied urban environments. The film captures the vehicle navigating rain-slicked city streets, transitioning between the sharp details of daylight travel and the vibrant glow of evening traffic. Through a mix of close-ups and interior sequences, the cinematography highlights practical features like the rear cargo space, dashboard interface, and infotainment system. Executed with a cinematic live-action technique, the project emphasizes the vehicle’s performance in common driving scenarios.
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