Chevrolet
Chevrolet's cinematic automotive campaigns, anthems and documentary-style brand films
Featured Chevrolet projects
This week's top Chevrolet projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Chevrolet · Follow Your Own Road
Chevrolet's Follow Your Own Road campaign presents a narrative focused on the evolution of travel across generations. The film traces a journey through expansive mountain landscapes, utilizing drone footage to frame the setting before shifting to character-driven moments on a porch. Moving between historical context and contemporary application, the project features a vintage beige pickup transitioning into a modern Chevrolet model on rural paths. The visual execution relies on natural lighting and a desaturated color palette to maintain a cinematic, reflective quality throughout the production.
Chevrolet · Horse
Chevrolet introduces the Horse campaign, a project that blends automotive engineering with abstract mechanical concepts. The film uses high-energy editing to follow a robotic horse traversing a desert environment before transitioning into a red SUV. This piece utilizes a combination of live-action technique and VFX to illustrate the vehicle’s capability within a cinematic framework. Production for the project was led by Eleanor.
Chevrolet · Mile After Milestone
Chevrolet presents 'Mile After Milestone', an automotive commercial that follows a series of narrative-driven vignettes set across a variety of terrains. The film sequences feature modern vehicles traveling through urban environments, lakeside settings, and winding country roads. Produced by Local Boy with agency support from Leo Burnett USA, the project utilizes cinematic live-action techniques to build an atmospheric aesthetic. The visual tone is characterized by cool, desaturated color grading that maintains a consistent, reflective mood throughout the spot.
Chevrolet · Friendsgiving
Chevrolet presents 'Friendsgiving,' a commercial campaign highlighting the utility of their latest SUV model. The spot captures the vehicle's functional features, including the hands-free power liftgate and spacious cargo area, as it integrates into a residential autumn gathering. Produced by Local Boy, the film leans into a live-action technique with a warm, seasonal aesthetic. The narrative centers on the practical aspects of vehicle ownership, showcased through clear, natural daylight visuals against a backdrop of foliage-lined streets.
Chevrolet · Trailblazer
This Chevrolet commercial spotlights the Trailblazer compact SUV, focusing on its adaptability across varied urban environments. The film captures the vehicle navigating rain-slicked city streets, transitioning between the sharp details of daylight travel and the vibrant glow of evening traffic. Through a mix of close-ups and interior sequences, the cinematography highlights practical features like the rear cargo space, dashboard interface, and infotainment system. Executed with a cinematic live-action technique, the project emphasizes the vehicle’s performance in common driving scenarios.
Chevrolet · More Life in Every Mile
Chevrolet's 'More Life in Every Mile' is a commercial project focusing on vehicle reliability and maintenance service. The film adopts a driver-centric viewpoint, moving between cockpit perspectives of the truck and the detailed diagnostic work performed by certified technicians. Directed by Matthew Underwood with cinematography by Nyk Allen, the production utilizes a live-action technique to bridge the gap between daily vehicle use and professional upkeep. The narrative emphasizes long-term utility through dashboard readouts and service interactions, framing the vehicle's longevity as a core narrative pillar.
Chevrolet · Brunch With Nana
Chevrolet's 'Brunch With Nana' is a commercial spot that centers on family traditions and local community narratives. Set against the backdrop of a bustling farmers market, the film features a protagonist reflecting on her personal history while positioned alongside a modern vehicle. The production leans into a nostalgic aesthetic, utilizing live-action technique and natural outdoor lighting to capture candid vignettes of market life. The film's audio landscape, including music and sound design, was composed by Swell Sound.
Chevrolet · Legacy
Chevrolet explores the intersection of heritage and industry in this commercial campaign, Legacy. Directed by Matthew Rojas, the project captures the rhythm of rural life through the lens of generational farming, framing the utility of the brand’s trucks within the landscape of agricultural work. The cinematography leans into warm, golden hour lighting and cinematic grading to define the visual tone. As the narrative progresses, the production highlights the trucks' role in the field, utilizing live-action techniques to integrate the vehicles into the daily operations of harvest and land management. Production services for the film were managed by Taproot Pictures with Weber Shandwick serving as the advertising agency.
Chevrolet · See the USA in Your Chevrolet
This Chevrolet automotive campaign documents a cross-country journey across various American landscapes. The project captures the experience of travel, moving between rugged canyon vistas and urban skylines while focusing on the utility and presence of the vehicle line. Developed by agency Anomaly, the production leans into cinematic camera movements to track the pickup trucks across diverse terrains. The visuals utilize drone footage and warm natural lighting to establish a sense of scale, featuring a range of drivers and families interacting with the vehicles in open-road settings. Additional production support was provided by Jim Bouvet, with consultancy from Derek Johnson and post-production work by Preymaker. Kate Monan is also credited on the production.
Chevrolet · 100 Years in Brazil
Chevrolet commemorates its centennial in the Brazilian market with '100 Years in Brazil,' a historical commercial production that focuses on the brand's long-standing automotive heritage. The project leans into a cinematic aesthetic, utilizing live-action techniques to reconstruct a period-specific urban environment. The spot captures a turn-of-the-century street scene, centered on a vintage yellow automobile. Through carefully curated costumes and architectural staging, the production establishes an early twentieth-century atmosphere illuminated by natural daylight.
Chevrolet · Night Signals
Chevrolet’s Night Signals campaign serves as a documentary-style examination of road safety and infrastructure challenges. Filmed along the Duarte Highway in the Dominican Republic, the project utilizes drone footage to contrast the transit route's high-traffic daytime operations with its hazardous, unlit conditions after sunset. The project was spearheaded by Ogilvy Latina, with production and post-production handled by Panamericana. The atmospheric, moody narrative is further defined by the sound design work provided by Adelobo.
Chevrolet · A Work Anthem
This Chevrolet commercial, titled 'A Work Anthem', leans into the brand's automotive identity through a series of dynamic sequences. Featuring a range of trucks in environments from urban landscapes to rugged, open terrain, the production captures the performance of the vehicles across varying light conditions. The project was developed by McCann Mexico, with production handled by Habitant. Utilizing live-action techniques and a cinematic visual style, the film focuses on the intersection of labor and automotive design.
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