Acura
Featured Acura projects
This week's top Acura projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Acura · Brand Sketch
Acura's Brand Sketch campaign positions the luxury automotive manufacturer through a series of tightly framed, cinematic visuals. The commercial focuses on the interplay between vehicle geometry and environmental atmosphere, utilizing high-contrast lighting to accentuate design elements. Developed by MullenLowe US, the spot employs deliberate pacing and graphic motion elements to build an engaging rhythm. The execution relies on live-action technique and VFX, with post-production and visual effects provided by Artjail to integrate clean, warm-toned sequences.
Acura · An Icon Returns Trailer
Acura returns to the spotlight with 'An Icon Returns', a high-energy trailer announcing the comeback of a legacy sports car. Produced by MullenLowe US, the project leans into a distinctive retro aesthetic that blends dynamic 2D animation with sharp, action-oriented cinematography. Featuring stylized characters set against dramatic backdrops, the film uses vibrant motion graphics and intense lighting effects to underscore the vehicle's design. This automotive campaign integrates traditional animation techniques to build anticipation for the brand’s performance-focused return.
Acura · Pike's Peak Trailer
Acura navigates the high-stakes world of the Pikes Peak hill climb in this animated trailer. The piece focuses on the intensity of mountain racing, moving from the technical preparation within a command room to the treacherous conditions of the course itself. Featuring stylized animation, the film tracks race cars as they tackle snowy alpine switchbacks and technical hairpins. The narrative is punctuated by bold red typography that details race metrics, maintaining a cinematic pace throughout the mountain descent.
Acura · Cultura Shift Director's Cut
Acura presents the Cultura Shift Director's Cut, a live-action automotive campaign filmed on the streets of Highland Park, California. The project channels a cinematic aesthetic, utilizing dramatic golden hour lighting and high-contrast drone footage to navigate urban environments. Produced by Landia Los Angeles, the work highlights the vehicle's design through focused close-ups of the grille and headlights against a distinct purple sunset. Additional technical contributions include post-production and VFX by Trulove Post, with creative agency Orci driving the project's vision. The audio landscape was developed by Input Audio and Pulso Music.
Acura · Acura By Design MDX
Acura spotlights the MDX in this automotive commercial, focusing on the vehicle's design architecture and performance aesthetics. The film utilizes a clean studio backdrop to isolate the car's exterior profile and signature grille, juxtaposing these controlled sequences with dynamic driving shots against expansive, natural landscapes. The production, directed by AGGRESSIVE, leans into motion-focused camera work to highlight the vehicle's engineering and sleek lines. The execution balances high-contrast studio lighting with fluid motion to frame the SUV's presence within the mass market automotive landscape.
Acura · Acura By Design
Acura presents Acura By Design, a commercial automotive project that highlights the manufacturer’s latest sedan through a lens of precision and motion. Produced by the team at AGGRESSIVE, the piece navigates between a minimalist, brightly lit studio environment and dynamic, expansive landscapes. The film utilizes live-action technique to capture the vehicle in transit, alternating between high-contrast cinematic lighting and natural daylight simulations. These shifts in environment focus on the interplay of light across the sedan’s exterior lines, detailing the wheels and headlights to emphasize industrial design.
Acura · March Madness
This automotive commercial for Acura features the brand's latest sedan in a high-energy spot titled March Madness. The production channels a cinematic aesthetic through a series of rhythmic cuts that pivot between daylight highway driving and a neon-lit, moody garage environment. Technically, the project utilizes slow motion to emphasize the vehicle's design language, with clear, close-up shots of the badging, aerodynamic silhouette, and interior cockpit. Sound design, delivered by Singing Serpent, drives the movement across the live-action sequences.
Acura · Integra Type S: Chiaki’s Journey II Trailer
Acura expands its animated narrative with the Integra Type S: Chiaki’s Journey II trailer. Developed by agency MullenLowe US and animation studio The Line Animation, the project leans into high-energy action sequences to highlight the performance features of the sports car. The piece employs an anime art style, characterized by a vivid red and blue palette and dynamic character close-ups. Integrated graphic typography and Japanese character overlays establish the aesthetic, complemented by fast-paced driving scenes set against mountainous landscapes. The project features production and post-production contributions from JAMM Visual, with music and sound design handled by KK Masterworks, Wixen, and Source Sound Inc. LA.
Acura · Integra Type S: Chiaki’s Journey II, Volume 1 | No Stranger
Acura returns to the narrative of Chiaki’s Journey with this latest installment for the Integra Type S. The project leverages an anime-inspired aesthetic, blending high-octane racing sequences through mountain terrain with reflective character portraits. Developed by MullenLowe US and The Line Animation, the production channels a distinct visual style through its use of dynamic pedal-cam action shots and a sunset-driven color palette. The film balances technical car movement with atmospheric pacing, underscored by a specialized soundscape from KK Masterworks, Wixen, and Source Sound Inc. LA. Additional post-production and visual effects were provided by JAMM Visual and Yeti Pictures.
Acura · Integra Type S: Chiaki’s Journey II, Volume 1 | “No Stranger”
Acura returns with the next installment of its digital narrative, Integra Type S: Chiaki’s Journey II, Volume 1 | “No Stranger.” The project expands the animated series through a high-octane automotive sequence that highlights the sports car's design through dynamic motion and detailed mechanical close-ups. Developed by the creative team at MullenLowe US, the piece utilizes a cinematic animation style defined by bold, graphic compositions and atmospheric lighting. The narrative moves through stylized track environments and sunset landscapes, emphasizing the vehicle's form and technical elements.
Acura · Chiaki's Journey Season 1 Recap
Acura presents a recap of 'Chiaki's Journey' Season 1, distilling the narrative arc of the series into an animated overview. The production channels the tension of the original series, focusing on competitive racing and interpersonal character dynamics. Executing through a cinematic animation style, the piece leans into the high-octane aesthetic of the automotive world. It highlights sequences of vehicles drifting on race tracks and mountainous terrain, supported by a mix of cell shading and live-action techniques to emphasize the scale of the environments and the urgency of the racing sequences. Creative development for this project was led by MullenLowe US.
Acura · Chiaki's Journey Vol. 2 Streaming Now Trailer
Acura returns with the next chapter of its animated automotive narrative in Chiaki's Journey Vol. 2. This trailer leans into a high-octane cinematic animation style, tracking a vibrant red sports car through a series of fast-paced, action-oriented sequences. Developed with agency partner MullenLowe US, the piece utilises neon-inflected lighting and dramatic character close-ups. The visual language relies on a sharp, dark-toned colour palette that enhances the motion, punctuated by bold typographic title cards that bridge the gap between traditional storytelling and the EV automotive category.
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