Rivian: Answering the Call
Brand
Date
Oct 2026
Description
Rivian’s campaign, Answering the Call, merges automotive storytelling with supernatural tropes in this cinematic commercial directed by Gil Kenan. The film captures a moody, atmospheric sequence featuring a spectral presence raiding a suburban kitchen before the arrival of a Rivian electric vehicle. Utilizing live-action technique alongside extensive VFX, the project leans into a high-contrast aesthetic. The production features Bill Murray as talent, with production duties managed by Bob Industries and visual effects work provided by Nexodus Studios and Sony Pictures Imageworks.
Style
Horizontal, Action, Cinematic, Moody
Techniques
VFX / visual effects
Industries
Color
Emerald
Jet Black
Background
Street
Context
TVC / TV Commercial
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