Uber Eats
Uber Eats' dynamic campaigns and cultural collaborations across apps and digital platforms
Featured Uber Eats projects
This week's top Uber Eats projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Uber Eats · Phew | Hero 60"
This 60-second commercial for Uber Eats, titled Phew, transports viewers back to 2013 to highlight the evolution of domestic errands. The narrative follows a couple navigating suburban traffic and a traditional shopping strip, illustrating the pre-delivery service era through a cinematic, live-action lens. Produced by 3&7 with agency support from RX, the project captures the friction of manual grocery shopping. Post-production and VFX were handled by ARC, with sound and music provided by Level Two Music and Citizen Jane serving as the production service.
Uber Eats · Ding Dong Deals
Uber Eats brings its Ding Dong Deals initiative to life through a multi-platform campaign developed by creative agency Special Australia. The project navigates between diverse environments, capturing scenarios from an air traffic control room to bustling retail settings and social-forward live stream broadcasts. The production, supported by Good Oil, utilises a live-action technique to bridge the gap between commercial storytelling and social content. By integrating both horizontal cinematic shots and vertical screen-native formats, the campaign maintains a clean aesthetic across its various cut-downs and channel-specific assets.
Uber Eats · Build Your Own Super Bowl Commercial (Case Study)
This case study for Uber Eats details the creative development behind their Super Bowl campaign, which leans into a satirical conspiracy theory framing football as a vehicle for food delivery. The production maintains a fast-paced, humorous tone by weaving together documentary-style interviews with high-energy sports footage. Execution utilizes retro aesthetics and distinct live-action techniques to bridge the gap between stadium action and everyday consumption. The project features creative collaboration from Special Group USA, Special Australia, and Mayflower Entertainment, with production oversight by O Positive and 2nd Wind Productions.
Uber Eats · Hungry for The Truth
Uber Eats presents 'Hungry for The Truth,' a conversational advertising campaign featuring Bradley Cooper and Matthew McConaughey. Directed by Nick Ball of Biscuit Filmworks, the project captures a series of humorous exchanges between the two leads. The film transitions between warm, interior living room settings and daylight-lit street sequences. By employing a cinematic live-action technique, the narrative focuses on the natural dialogue between the talent. The production was developed with agency support from Special Group USA, with post-production sound design provided by Eleven Sound.
Uber Eats · Dinner Menu
Uber Eats presents 'Dinner Menu,' a commercial spots featuring Matthew McConaughey and Parker Posey. The campaign leans into a humorous, conversational tone, highlighting the convenience of food delivery with a casual poolside dialogue between the two actors. Produced by Biscuit Filmworks with creative direction from Special Group USA and DEPT® US, the live-action project utilizes natural lighting to ground the scene in an inviting, outdoor setting. The work, which also involves media support from PHD U.S. and post-production by EXILE, Pariah, and Company 3 LA, emphasizes the platform's role in everyday dining moments within the competitive food and beverage sector.
Uber Eats · Comfortable Super Bowl
Uber Eats brings its Comfortable Super Bowl campaign to life, centering on a relaxed domestic scene featuring actress Parker Posey. The commercial utilizes live-action technique to showcase a delivered gourmet spread within a warmly lit, modern living room setting. Developed in collaboration with Special Group USA, Special Australia, and DEPT® US, the spot highlights the brand's delivery service through a domestic lens. The production, managed by Biscuit Filmworks, makes use of natural light to frame a curated selection of charcuterie and condiments.
Uber Eats · Jim Courier, Courier
This Uber Eats campaign, titled 'Jim Courier, Courier', leans into a humorous narrative surrounding the former professional tennis player's transition to a new career. Developed by Special Australia, the work incorporates archival sports footage and live-action commercial techniques to contrast Courier's storied history on the court with the everyday reality of food and beverage delivery. The project channels a nostalgic tone, utilizing editorial-style archival clips alongside domestic scenes. The execution reflects a deliberate blend of sports history and modern convenience, with production handled by Rabbit and post-production by The Editors, supported by sound design from Sonar Music.
Uber Eats · Interview
Uber Eats presents 'Interview,' a documentary-style commercial production captured in a vertical format. The spot captures an exchange between a courier and interviewer set against the backdrop of a bustling food court, utilising a live-action technique to ground the narrative in a familiar retail environment. The project was developed by Special Australia with production by Rabbit. Post-production and VFX were managed by The Editors, while the audio landscape was crafted by Sonar. Media strategy for the campaign was supported by EssenceMediacom México and RX.
Uber Eats · Jim Courier, Courier 15"
Uber Eats highlights the convenience of food delivery in this 15-second spot featuring former tennis champion Todd Woodbridge. The film transitions from a candid home study setting to the arrival of an Uber Eats courier at a residence, focusing on the unboxing of items within a warmly lit interior. The project was developed by Special Australia, with production led by Rabbit. Post-production and sound design were managed by The Editors and Sonar, respectively, with media support provided by EssenceMediacom México and RX. This live-action spot utilizes a cinematic aesthetic to convey its narrative.
Uber Eats · Get Almost Almost Anything, with Jim Courier, Courier
Uber Eats highlights its versatility in this commercial, 'Get Almost Almost Anything,' which follows tennis champion Jim Courier as he makes a transition from the professional court to delivery riding. The film bridges his athletic history with his new role, featuring commentary from Todd Woodbridge that contrasts professional sports footage with staged narrative scenes in domestic settings. Produced by Rabbit with creative direction by Special Australia, the work relies on cinematic live-action techniques to frame its story. The post-production team at The Editors and sound design by Sonar reinforce the narrative shift between high-stakes sports history and the everyday logistics of food and beverage delivery.
Uber Eats · Beast Mode
Uber Eats brings the 'Beast Mode' campaign to life through a dynamic commercial spot that follows a courier on their delivery route. Directed through Rabbit, the film captures the rhythmic pace of the service using live-action cinematography to document the journey through local residential streets. Developed in partnership with Special Australia, the project focuses on the logistics and hardware of food delivery. Post-production and VFX work by The Editors enhances the clarity of the footage, while the soundscape provided by Sonar complements the horizontal framing of the commercial.
Uber Eats · Uber Eats Gifting
Uber Eats presents a campaign focused on the convenience of gifting through their delivery platform. Featuring actress Tracee Ellis Ross, the spot highlights the common pressures of holiday gift-giving through a narrative set within a residential environment. The production utilizes live-action technique and bright, warm interior lighting to frame the performance. It is tailored for digital environments, delivered in a vertical format suitable for social media consumption.
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