Google's consumer electronics and digital platform campaigns bridging tech and culture
Featured Google projects
This week's top Google projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Google · She Got Game
Google brings a kinetic, community-driven energy to the intersection of technology and street culture with its latest campaign, She Got Game. This high-octane video project celebrates the unifying power of sports, centering on an authentic pickup basketball game that bridges generational divides. By featuring a diverse cast ranging from older adults in matching team jerseys to competitive younger athletes, the brand successfully positions itself as an essential companion to modern athletic engagement. The visual narrative leans heavily into a live-action technique, utilizing low-angle shots and rapid, fast-paced camera work to capture the raw intensity of the court while maintaining a polished, cinematic aesthetic. Throughout the film, Google Pixel smartphones are seamlessly woven into the action, serving as the bridge for players and spectators to film, share, and connect in real time. Beyond the hardware, the project succeeds in fostering a sense of urban community and accessibility within the sports and gaming industry. With expert production oversight from Max Cooper, the commercial captures the spontaneous joy of competitive play against the backdrop of an authentic outdoor basketball setting. This vibrant campaign avoids corporate artifice, instead favoring a visceral, human-centric approach that highlights how tech can enhance shared experiences in the physical world, ultimately reinforcing the brand's role in modern lifestyle connectivity.
Google · Black Owned Friday
Google turns the lens on intentional consumerism with the latest iteration of its Black Owned Friday campaign, a vibrant project that masterfully blends e-commerce platforms with a sophisticated retail narrative. Eschewing the frantic, discount-heavy tropes typically associated with seasonal shopping, the creative direction leans into a polished, high-end commercial aesthetic that celebrates both personal style and community-driven commerce. The central visual sequence features a confident protagonist navigating an urban apartment hallway, an image that reads as both aspirational and deeply human. By prioritizing rich, warm lighting that highlights the intricate textures of the subject's afro and the tactile shearling of her jacket, the production achieves a distinct cinematic quality that elevates the brand message above standard advertising fare. This live-action technique creates a grounded, tangible sense of luxury that invites the viewer to look closer. With seamless production oversight by Max Cooper, the film succeeds in positioning the platform as a curator of quality rather than just a marketplace. It is an exercise in editorial minimalism, proving that even within a busy retail landscape, thoughtful pacing and intentional visual storytelling can effectively bridge the gap between digital utility and authentic cultural representation, ultimately reinforcing the importance of supporting Black-owned businesses through a lens of undeniable class and contemporary relevance.
Google · Chrometime
Google’s Chrometime project presents a rapid, rhythmic montage exploring the intersection of digital culture and the passage of time. Produced by GREATERGOOD, the film synthesizes archival footage with contemporary digital clips, threading together disparate subjects ranging from space exploration to intimate, candid moments. The edit leans into a clean composition and cinematic pacing, utilizing a mixed-media approach to anchor its narrative. By weaving these sequences together, the project frames a series of snapshots that function as a study of the evolving nature of online media and human interaction.
Google · Brand Identity
The Google NewFront 2026 brand identity emerges as a masterclass in corporate design, expertly balancing high-tech innovation with a warm, human-centric event atmosphere. Developed by the design team at Human After All, the visual language breathes life into a demanding technology platform through a sophisticated application of color, texture, and spatial planning. Across the event space, the branding leans into a vibrant, modern palette of greens, blues, and warm amber tones, effectively unifying the tech giant’s vast ecosystem—including YouTube and DeepMind—under a cohesive, high-production aesthetic. The design strategy employs a mix of clean, architectural lines and organic elements, utilizing soft green accent lighting and strategic greenery to soften the imposing nature of large-scale digital displays. From the intricate detail of custom event badges captured in macro to the expansive, modular furniture arrangements in the lobby, every touchpoint reinforces a sense of intentionality and accessibility. By blending professional corporate utility with a lifestyle-oriented lens, the project channels a distinct sense of momentum and partnership. The result is a polished, forward-thinking environment that feels less like a traditional industry conference and more like a collaborative hub, ultimately proving that even the most complex digital narratives require a tactile, human-scale foundation to truly resonate with a diverse audience.
Google · Breaking Up :45
Google presents Breaking Up :45, a narrative-driven project that explores character-led storytelling within a suburban setting. The piece follows an elderly protagonist through a series of sequences, moving from exterior driving shots in a white convertible to quiet, intimate interior scenes. Executed with a live-action technique, the production utilizes natural, overcast lighting to establish a subdued atmosphere. The visual aesthetic is defined by a cinematic approach and a distinctively grainy texture, emphasizing the narrative focus over technical artifice. Production for this spot was handled by GREATERGOOD.
Project Google · Google Pixel Creator Labs
Google Pixel Creator Labs serves as an ambitious intersection of technology and fine art, showcasing the creative capabilities of mobile imaging through a series of evocative, high-fashion portraits. Photographer Elizaveta Porodina leans into a moody, surreal aesthetic, utilizing dramatic low-key chiaroscuro lighting and complex double exposure techniques to challenge the viewer's perception of human form. The project transcends traditional campaign photography by treating the subject, model Maty Drazek, as a sculptural element within a meticulously crafted, dreamlike environment. Stylist Flora Huddart complements this vision with rich, tactile layering, pairing intricate gold chains, metallic garments, and voluminous ruffles against stark, minimalist backdrops. The visual texture is further heightened by the expert application of beauty and hair design, with Crystabel Efemena Riley and Shunsuke Meguro grounding the ethereal compositions in sharp, precise detail. Through the extensive use of analogue-inspired film grain and experimental live-action techniques, the work feels deeply cinematic and intimate. These conceptual portraits rely on a sophisticated balance of light and shadow, resulting in a cohesive editorial series that feels both avant-garde and timeless. By integrating VFX and layered multiple exposures, the collection proves that precision-engineered optics can serve as a conduit for pure artistic expression, successfully positioning the brand at the forefront of modern visual culture and professional-grade creative production.
Google · Brand Identity
Google’s latest brand identity for Gemini 3 signals a sophisticated shift in how the tech giant communicates its evolving AI capabilities to an enterprise-focused audience. Moving away from cluttered visuals, the project leans into a disciplined, minimalist aesthetic characterized by deep black backgrounds and high-contrast typography, effectively anchoring the brand in the world of premium digital innovation. The visual language is defined by the signature multi-colored dotted star motif, a clever nod to generative processes that feels both familiar and distinctly futuristic. Through a mix of UI illustration and precise vector work, the identity system maps a clear trajectory from Gemini 1 to 3, grounding technical milestones in a sleek, functional user experience that feels intuitive and scalable. Art&Graft, responsible for the design and motion work, utilizes 3D render and CGI techniques to give the abstract particle systems a sense of depth, with the iconic three-numeral mark appearing as a luminous, nebula-like construction. This project masterfully balances the complexity of advanced AI models with a clean, centered graphic style that speaks to the power of digital connectivity. By integrating these abstract elements with practical software interfaces, the brand identity succeeds in demystifying complex technology while positioning Google at the absolute forefront of the current AI and technology landscape, proving that even the most invisible software can possess a tangible, resonant soul.
Google · Near Me
Google highlights the utility of local search in the Near Me advertising campaign, which captures a consumer navigating the aisles of a convenience store. Through live-action technique, the project observes the interaction between mobile technology and physical retail spaces, illustrating the ease of identifying items on the go. Produced by DIVISION with creative from Colenso BBDO, the campaign leans into a retro aesthetic through handheld camera work. Post-production and VFX were managed by Fin Design + Effects, rounding out a commercial that frames everyday shopping through the lens of digital connectivity.
Google · Super Sharon
Google’s 'Super Sharon' campaign for consumer electronics features a comedic, live-action narrative centered on a netball enthusiast navigating daily life with her smartphone and smartwatch. Directed for the screen with a distinctly retro aesthetic, the film follows the protagonist as she balances restaurant encounters with active netball gameplay. Produced in collaboration with agency 72andSunny Sydney and production house Rabbit, the commercial utilizes a humorous tone to ground the technology in relatable, high-energy scenarios. Additional creative support includes post-production by White Chocolate, editing by The Editors, and sound design by OTIS.
Google · Vogue Ball
Google explores the history and cultural influence of the Vogue Ball scene in this vibrant animated video. Produced by All Of Us Here, the piece leans into the energy of ball culture through expressive character designs and fluid movement. The animation features stylized illustrations set against colorful, abstract backdrops. Utilizing a palette of warm oranges, deep purples, and bright blues, the work incorporates neon lights and floral motifs to highlight its subject matter. The project makes extensive use of 3D render / CGI techniques to frame its cinematic, graphic approach.
Google · Stephen Curry's Big Interview
Google features athlete Stephen Curry in this documentary-style interview project. Produced by 42 Branded, the film captures a conversation focused on resume details within a modern office setting. The aesthetic leans into a clean, warm visual language, utilising live-action technique to ground the dialogue in a professional environment. 42 Branded handled both the production and post-production for the project.
Google · XR Sizzle Reel
Google’s XR Sizzle Reel showcases the brand’s push into immersive spatial computing and high-performance mobile experiences. The project leverages a sequence of fast-paced visuals to connect software capabilities with hardware integration. The edit cycles between minimalist studio settings and dynamic urban environments, utilizing sleek motion graphics to highlight product utility. Music and sound design by MAS-Music and Strategy anchor the fast-paced commercial, which emphasizes clean aesthetics through the integration of live-action technique.
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