Dell
Featured Dell projects
This week's top Dell projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Dell · Dell
This commercial for Dell frames the laptop as a primary tool for creative professionals navigating the high-paced environment of Paris Fashion Week. The narrative follows a protagonist managing both editorial tasks and industry events, shifting between the quiet of an ornate hotel room and the intensity of runway backstage areas. Produced by Lovesong with post-production and VFX from Max Cooper and PS260, the film utilizes a live-action technique to ground the technology in a fast-moving, real-world context. The aesthetic leans into a cinematic, moody atmosphere that highlights the integration of portable computing within the fashion retail landscape.
Dell · Tourists
Dell's 'Tourists' campaign highlights the intersection of modern technology and marine exploration. Produced by Biscuit Filmworks UK and created by VML New York, the commercial traces the transition of individuals from casual ocean observers to active scientific researchers. The narrative flows from aerial drone footage of clear coastal waters to immersive underwater sequences. The project leans into a cinematic live-action technique, juxtaposing field-based data collection with laboratory analysis, supported by warm color grading and integrated data overlays.
Dell · Rugged Delta V
Dell presents the Rugged Delta V, a CGI commercial highlighting the durability of its rugged laptop line in extreme environments. Produced by IAMSTATIC, the film channels a cinematic aesthetic to emphasize the hardware's resilience through a series of demanding settings. The narrative transitions from a misty forest floor to a dark, high-contrast environment featuring water-splash sequences. The execution relies on moody, grainy visual textures and detailed 3D render / CGI work, while on-screen graphics monitor severe weather data to ground the device's technical specifications within the visual story.
Dell · PowerStore Prime
Dell introduces the PowerStore Prime enterprise storage system through a promotional video that highlights the hardware's data infrastructure capabilities. The creative direction centers on the rackmount unit, emphasizing the design details of the honeycomb bezel and brand hardware. Visuals rely on clean animation and motion graphics to articulate technical specifications within the B2B technology space. The presentation utilizes a polished, light-blue aesthetic, incorporating 3D render/CGI sequences and typography to detail the system's architecture. Audio and sound design were provided by Swell Sound.
Dell · Conference Room
Dell explores modern workplace dynamics in this corporate video, which centers on the integration of technology within professional environments. The production captures an employee navigating a glass-walled office space, highlighting daily workflow scenarios and collaborative meetings. The project leans into a cinematic, live-action technique, utilizing clean composition and smooth camera movements to showcase contemporary interior architecture. Natural, soft lighting informs the visual tone, emphasizing the enterprise software and technology context of the setting. Music and sound design for the production were provided by Pull.
Dell · XPS Product Inspire
This product animation for Dell’s XPS series spotlights the hardware's industrial design through a sequence of dynamic, fluid assembly. The motion graphics emphasize the technical precision of the laptop chassis, keyboard layout, and metallic finishes. Developed by VML US, the project utilizes 3D render and VFX techniques to achieve a polished, high-contrast aesthetic against a stark white background. Post-production and visual effects for the sequence were led by Max Cooper.
Dell · Fashion
Dell explores the intersection of high-paced professional demands and luxury style in this commercial project. Set against the backdrop of Paris Fashion Week, the narrative follows a fashion editor as she navigates a dynamic schedule from hotel writing sessions to the frenetic energy of backstage interviews and runway presentations. Produced by Love Song with creative direction from VMLY&R, the production maintains a balance between observational storytelling and commercial polish. The film leans into warm, natural lighting to unify the transition between intimate, quiet interiors and the high-contrast lighting of evening events, utilizing live-action technique to capture the reality of the industry environment. Post-production and VFX were managed by PS260 and Max Cooper.
Dell · Latitude 2 in 1
Dell presents a commercial product showcase for the Latitude 2 in 1 laptop, detailing the precision behind its design and internal architecture. The production leans into 3D render and CGI techniques to pull apart the device, offering an exploded view of hardware components and advanced display technology. With motion graphics and a cinematic pace, the piece focuses on the engineering and metallic build quality of the machine. Production was led by All Of Us Here, highlighting the device features through clean studio lighting and technical sequences.
Dell · Inspire
Dell's 'Inspire' campaign presents an intimate, character-driven narrative that explores connection through technology. Produced by Romance Films, the commercial follows an older man and a younger woman as they share a quiet moment of discovery over a handwritten letter, eventually collaborating on a white Dell laptop. The project leans into a cinematic visual language, utilizing soft, natural light and a muted color palette to establish its tone. The live-action technique and clean framing focus the viewer on the human interaction, grounded in a domestic setting that bridges the gap between personal heritage and digital utility.
Dell · Programmatic DOOH campaign running on mobile and desktop
Dell explores the intersection of programmatic digital out-of-home and multi-channel integration in this comprehensive case study. The work outlines a strategic shift towards automated ad placements, connecting mobile and desktop digital touchpoints with physical locations. Featuring placements across shopping mall escalator zones and transit shelters, the project leverages a clean aesthetic to highlight campaign performance. Agencies VIOOH UK, Displayce, Locala, and Happydemics directed the creative execution, which relies on data-driven infographics to map purchase intent and audience reach metrics.
Dell · InFlight
This commercial for Dell, titled InFlight, features a subject navigating a neutral studio environment while demonstrating the functionality of a Dell laptop. The production leverages a clean aesthetic to highlight the device's InfinityEdge display. Blending live-action technique with 3D render and CGI elements, the project focuses on the interplay between the hardware and its surrounding environment. The final cut incorporates a polished soundscape developed by MAS-Music and Strategy to support the visual pacing.
Dell · Youniverse
The Youniverse campaign for Dell explores the intersection of personal identity and digital creation. The film moves between intimate grooming moments and expansive, neon-lit digital environments, highlighting the hardware's role as a canvas for self-expression. Developed by VML US, the project utilizes a blend of live-action technique and VFX to visualize the transition from physical space to a minimalist gallery setting. Sound design by Wave Studios NY supports the film's cinematic atmosphere throughout the production.
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