Consumer Electronics
Consumer Electronics photography runs on a level of secrecy most other categories don't need — official images are shot under strict embargo and released worldwide at one precise moment. On Visie, that craft spans campaign and product photography for marques like Apple, Samsung, Sony, and Microsoft, finished to a near-flawless standard since it's often the only view a buyer gets before purchasing online.
This week's top Consumer Electronics projects
This week's top Consumer Electronics projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Google Pixel · In The Zone
Google Pixel explores the intersection of fitness and personal technology in 'In The Zone.' The commercial highlights the smartphone's voice assistant capabilities within a high-intensity training environment, focusing on the integration of mobile tools during a workout. Produced by Somesuch with creative oversight from agency Emotive, the spot utilizes a clean, live-action technique. The visual approach prioritizes a bright, modern interior aesthetic to showcase the device's functionality. Post-production and VFX were managed by Emotive Productions and ARC, with sound and music composition provided by Electric Sheep Music.
Apple · One Man Garage Band
Apple showcases the intersection of personal creativity and home-based technology in the spot, 'One Man Garage Band.' The film centers on a musician working within a domestic studio space, transitioning between vintage hardware and modern digital music creation software. The production leans into a nostalgic aesthetic, utilizing warm, ambient lighting to contrast the private creative workspace against the daylight visible beyond the garage threshold. The project employs a live-action technique to document the tactile nature of a contemporary home-recording setup, with creative direction provided by Apple.
ŌURA · Wear Your Best Life
ŌURA presents 'Wear Your Best Life,' a commercial campaign centered on the intersection of human movement and wearable technology. Directed by Sam Walker with creative agency Nice & Frank, the film employs a distinct visual metaphor, featuring a walking hand traversing diverse urban and natural environments. From illuminated city streets and subway platforms to quiet park pathways, the production focuses on the integration of the brand’s ring across these shifting landscapes. Utilizing live-action technique and cinematic lighting, the narrative leans into a dynamic aesthetic. The direction of photography by Daniel Landin works alongside choreography by Lilach Chen to anchor the tracking shots, bridging the gap between everyday lifestyle scenarios and product-focused visuals.
LG · "Care Instructions - Washer"
This commercial spot for LG focuses on the user experience of household laundry management within a domestic setting. Featuring a narrative centered on the complexities of garment care, the film highlights the integration of AI-driven technology into daily routines. The production, created by TBWA\Chiat\Day NY, utilizes a live-action technique and natural light to maintain a grounded, everyday aesthetic. The project features creative direction by Julie Nichols and Jennie Armon, with production management by Anna Garcia Lascurain and a soundscape composed by Julie Nichols at Squeak E Clean Studios.
Project Hermes · Hermès Apple Watch 2026
The Hermès Apple Watch 2026 campaign spotlights the latest collaboration in consumer electronics through a series of minimalist commercial images. Featuring model Wenli Zhao, the photography leans into a clean editorial aesthetic, pairing high-end horology with architectural concrete settings and neutral textures. The project emphasizes refined material details, utilizing soft directional lighting to showcase the leather strap options and customized watch faces. Fashion styling by Celia Moutawahid provides a structured, monochromatic foundation for the portraits, while natural-finish makeup by Carole Douard and Yvane Rocher maintains the polished, understated look.
Apple · Apple - Introducing the New iPhone 18 Pro
Apple showcases the iPhone 18 Pro in this commercial, blending cinematic vistas with detailed technical schematics. The film transitions between macro-level views of the A19 Pro chip architecture and live-action sequences of explorers navigating cavernous environments. Utilizing a combination of 3D render / CGI and live-action techniques, the project emphasises the device's high-performance computing capabilities. The minimalist visual approach is paired with a rhythmic mechanical soundscape, featuring sound design and mixing by Aaron Reynolds and Austin Ferreira.
Sonos · Love the Sound. Feel the System
Sonos explores the intersection of precision engineering and human experience in the campaign titled Love the Sound. Feel the System. The commercial spotlights a range of audio hardware, including speakers, subwoofers, and headphones, presented through a blend of technical schematics and lifestyle vignettes. Technically driven by 3D render / CGI and motion graphics, the film maps the connectivity of a multi-room setup against vibrant pastel backgrounds. The narrative leans into the relationship between diagrammatic soundwave illustrations and the reactions of individuals engaged with their home audio environments, maintaining a clean aesthetic throughout the presentation.
BOSE · Your Music Deserves Bose - The Dare
This Bose commercial, titled 'Your Music Deserves Bose - The Dare,' brings the brand's audio equipment into a series of dynamic, high-energy settings. Moving from a diner to a car, the production uses a rhythmic, fast-paced edit to frame the interaction between individuals and their sound systems. The project leans into a cinematic visual style, utilising high-contrast lighting and slow motion to enhance the sense of movement throughout the scenes. The film reflects a modern approach to consumer electronics advertising, focusing on the immersive nature of the listening experience through a live-action technique.
Samsung · Switchers - Hero Film
Samsung explores consumer transition in this hero film, 'Switchers.' The campaign utilizes a group therapy setting to address the common anxieties surrounding brand migration within the smartphone market, specifically highlighting the foldables category. Produced by Chromista, the project features a cinematic live-action technique set within a contemporary, moody interior. The visual narrative is supported by post-production work from Color Collective and sound design by Sonic Union, with editorial services provided by Cabin Edit.
Project Apple · Stop time in its tracks
Apple explores themes of stillness and kinetic energy in the 'Stop time in its tracks' campaign. The project spans a series of commercial portraiture and product imagery that juxtaposes stationary subjects with blurred motion to suggest a slowed sense of time. Photographers Nicholas Alan Cope, Silvana Trevale, and Luis Alberto Rodriguez employ long exposure and high-speed freeze techniques to capture these moments. The execution leans into a cinematic aesthetic, utilizing sharp rim lighting and moody color palettes across diverse studio and urban environments.
Apple · Apple Watch Series 12 Between Beats
Apple introduces the Apple Watch Series 12 through a commercial titled Between Beats, focusing on the integration of biometric tracking into daily routines. The project highlights the device's optical heart sensor and UI through extreme close-ups, alternating with activity sequences ranging from track athletics and swimming to focused desk work. Production was led by MJZ, with visual effects and post-production support from Parliament, CARTEL, and Company 3 LA. The piece features sound design by Concret Form, leaning into a polished aesthetic and soft light to capture the technical capabilities of the wearable.
Samsung · Mama's Boy
Samsung’s commercial campaign, Mama's Boy, explores the intersection of high-intensity lifestyle and domestic wellness. Developed with agency Crispin, the spot follows two riders traversing a remote desert landscape, juxtaposed with scenes of an elderly woman utilizing a smartwatch for indoor exercise. The production utilizes drone footage to capture the rugged, mountain-lined geography, paired with a cinematic grading style that favors a warm, natural daylight palette. The live-action technique emphasizes both the expansive outdoor environment and the practical integration of consumer electronics into a daily routine.
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