Onstar
Featured Onstar projects
This week's top Onstar projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Onstar · The OnStar Guardian app. Now for anyone, in any vehicle.
OnStar expands its Guardian app service to a wider demographic with this campaign highlighting safety for everyone, regardless of their vehicle. Through a series of vignettes, the narrative follows diverse groups, from a mother returning home to friends embarking on a coastal road trip. The commercial, produced by Campbell Ewald, transitions across domestic interiors, suburban roads, and late-night driving sequences. Cinematic and natural lighting techniques ground the live-action footage in a warm, nostalgic aesthetic, emphasizing personal connection and mobile security.
Onstar · The OnStar Guardian App Can Help You Find Your Loved Ones.
Onstar introduces the capabilities of its Guardian App in this commercial production by Campbell Ewald. The narrative follows a driver navigating a rain-slicked night route, centering on the app's location-tracking utility. Executing a cinematic aesthetic, the film utilizes low-key chiaroscuro lighting and drone footage to capture the atmosphere. The production transitions between tight interior vehicle shots and broader street-level perspectives, emphasizing the technical focus of the platform.
Onstar · Tell Me What Happened Podcast
Onstar debuts the Tell Me What Happened podcast, an automotive storytelling initiative focused on listener-led narratives. The project features a bold, desaturated aesthetic that prioritizes high-contrast visuals, utilizing a black-and-white palette punctuated by deep blue tonal shifts. Developed by Campbell Ewald, the production leans into a graphic animation style that incorporates vector elements and fluid motion sequences. The storytelling transitions through mountain-themed environments, pairing stylized illustration with dynamic typography to ground the podcast's narrative themes within the electric vehicle industry.
Onstar · Safe Space
Onstar's campaign, 'Safe Space,' focuses on the brand’s safety technology and connectivity features through a cinematic narrative. The video follows a subject navigating an urban night environment, using a mobile interface to access emergency assistance. The execution relies on cool blue lighting and wet street reflections to establish a high-contrast visual tone. Agency Campbell Ewald leads the creative development of the project, which utilizes live-action technique and a vertical format to frame the interaction.
Onstar · Not Santa "Where's Santa?"
Onstar leans into holiday storytelling with this campaign spot, 'Where's Santa?'. The project, produced by Campbell Ewald, captures a festive urban atmosphere through live-action technique, centered on a child exploring a decorated city street. The commercial utilizes a horizontal format to anchor its narrative, framing a domestic holiday moment against a backdrop of seasonal decorations and family members.
Onstar · Safe Space
Onstar explores security and connectivity in this commercial production for 'Safe Space.' The narrative follows a woman navigating an urban environment at night, emphasizing personal safety through a mobile interface. The film leans into a moody aesthetic, utilizing cinematic low-key lighting and wet-pavement reflections to ground the technology in a realistic, metropolitan setting. Production and post-production duties were handled by Stink Films Prague, who also provided sound and music composition.
Onstar · Cabin in the Woods
Onstar's 'Cabin in the Woods' commercial, created by agency Campbell Ewald, centers on a nocturnal drive through a dense forest. The narrative follows a driver navigating a dark landscape, using the vehicle's safety features to manage the environment. Produced by CoMPANY Films, the spot utilizes live-action technique to build suspense. The visual execution relies on moody, low-key cinematography that emphasizes atmospheric tension and high-contrast lighting throughout the sequence.
Onstar · Follow Santa
Onstar debuts its holiday-themed animated campaign, Follow Santa. The project channels a nostalgic tone through precise stop-motion animation, transforming a miniature winter village into a festive narrative environment. Produced with creative support from agency Campbell Ewald, the commercial features intricate mechanical details and warm lighting to depict a scaled-down sleigh flight. The motion graphics emphasize traditional craftsmanship, leaning into the aesthetic of classic seasonal storytelling.
Onstar · Sonic Branding
OnStar introduces its sonic branding identity, centering the corporate logo within a motion graphics animation. The visual sequence highlights the brand's blue circular emblem and white star, set against a high-contrast white backdrop to maintain a clean aesthetic. Produced with a focus on audio-first identity, the project utilizes professional sound design to anchor the brand across its telecommunications and technology touchpoints. The animation employs motion graphics to present the logo with precise, minimal movement.
Onstar · Building the OnStar - BTS
This behind-the-scenes feature documents the commercial production process for Onstar, detailing the collaboration between agency Campbell Ewald, production partners Impossible Objects and Florence, and post-production house NantStudios. The footage provides a technical look at a virtual production stage, emphasizing the integration of live-action technique and complex digital environments. Through on-set interviews and observational clips, the piece highlights the coordination of camera rigs and stage lighting within an automotive advertising workflow.
Onstar · The OnStar
OnStar presents a brand showcase focusing on the integration of futuristic digital interfaces and vehicle connectivity. The production blends live-action vehicle sequences with clean 3D render / CGI environments, illustrating the interaction between advanced navigation, automated Super Cruise features, and real-time telemetry. Developed by agency Campbell Ewald, the film transitions from atmospheric, cinematic space-themed imagery to practical driving scenarios on winding forest roads. The VFX / visual effects work bridges the gap between holographic control systems and the interior environment of the car, with sound design and original music provided by Yessian Music. Impossible Objects led the post-production efforts for the project.
Onstar · In Your Driveway
Onstar explores the intersection of lifestyle and connectivity in this commercial spot, In Your Driveway. The film highlights the integration of remote automotive features into the daily routines of a modern household, moving from a contemporary kitchen environment to the personal space of a gym. The production leans into a live-action technique, utilizing clean framing to showcase holographic displays and digital interfaces. Supported by sound design from Yessian Music and creative direction by Cambell Ewald, the project emphasizes a digital-first approach to vehicle management.
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