Verizon
Verizon's high-impact telecommunications campaigns and star-studded commercials across tech
Featured Verizon projects
This week's top Verizon projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Verizon · A New Game Plan
In the fast-paced world of telecommunications marketing, Verizon continues its tradition of high-energy brand storytelling with A New Game Plan, a commercial that masterfully balances star power with polished brand messaging. The campaign leans into the natural charisma of comedian Kevin Hart, who assumes the role of a makeshift locker room coach tasked with rallying a group of Philadelphia Eagles players. Through a refined live-action technique, the narrative channels the intensity of professional sports while maintaining the approachable wit synonymous with Hart. The spot is anchored by a distinctly cinematic aesthetic, utilizing bright studio lighting to sharpen the textures of athletic gear and capture the genuine camaraderie within the huddle. Beyond the performance, the production team, including the creative heavyweights at MikeTeevee and Pretty Bird, ensures that every frame feels intentional and high-octane. The project effectively bridges the gap between massive reach and individual brand personality, culminating in a clear, succinct call to action that highlights the simplicity of the Verizon service plan. With crisp post-production work from Arcade Edit and sound design that punctuates the energetic dialogue, the commercial serves as a masterclass in modern technology advertising. By focusing on the intersection of cultural relevance and clean, high-impact visuals, the project successfully cuts through the digital noise, ensuring that the brand identity remains front and center in a competitive, crowded industry landscape.
Verizon · Look Behind You
Verizon’s commercial 'Look Behind You' is a cinematic short directed by Nia DaCosta that highlights the integration of smart home technology in daily life. Featuring actor Connor Storrie, the film leans into a moody atmosphere, utilizing low-key lighting to contrast cool blue shadows with the warmth of a fireplace. Developed by agency X&O with production support from Lorna Searl and De La Revolución, the spot captures a sense of tension as a protagonist secures a secluded home using mobile-based controls. The execution makes use of live-action techniques and a matte aesthetic to focus on the interplay between technology and domestic space.
Verizon · Satellite
Verizon’s 'Satellite' campaign illustrates the reach of mobile connectivity in remote environments. The project focuses on two distinct narratives: a runner navigating rugged mountain terrain and an elderly man on a boat, both relying on smartphone messaging in isolated settings. Developed by the agency the community, the commercial utilizes live-action technique and drone footage to emphasize vast, cinematic landscapes. The production relies on a natural lighting palette and desaturated color grading to ground the imagery within the wilderness, with sound design provided by MAS-Music and Strategy.
Verizon · Flight Suit
Verizon’s Flight Suit campaign leans into the scale of alpine environments through high-velocity live-action footage. The project highlights the performance of a wingsuit pilot navigating a mountain range, captured with drone footage that emphasizes the verticality of the terrain. Developed in collaboration with agency McGarry Bowen, the film uses cinematic framing and natural light to emphasize the landscape. Sound design for the project was provided by MAS-Music and Strategy.
Verizon · "Can't Blame The Lag" :60 Super Bowl 2021
Verizon leans into high-fantasy tropes for this :60 spot, which debuted during the 2021 Super Bowl. The film features actor Samuel L. Jackson in a sprawling digital landscape, blending live-action performance with extensive visual effects to ground the narrative in a cinematic environment. Developed by McCann New York, the commercial uses a warm, sunset-heavy aesthetic and practical staff props to anchor the protagonist within the hazy, floating island scenery. Sound design and music composition for the project were handled by Perpetual Motion.
Verizon · Pete Locks it Down with Verizon
Verizon leans into a conversational, candid aesthetic for this spot featuring Pete Davidson. The commercial highlights the brand's home and mobile plan offerings through a direct-to-camera address, set within a domestic living space. Produced by Furlined with creative direction from Ogilvy New York, the live-action spot utilizes natural light to frame the casual, everyday interior setting. The production benefits from post-production by Company 3 LA and sound design contributions from Human and Sonic, ensuring a clean, polished finish.
Verizon · Get Your Verizon On
Verizon promotes its latest mobile upgrades and device offers in this high-energy commercial spot titled Get Your Verizon On. Directed by Warren Fu through Partizan USA with agency Ogilvy USA, the film leans into a vibrant aesthetic defined by a bold red background and synchronized choreography. Featuring a lead performer in a bright red jumpsuit and a cast in retro-inspired athletic wear, the piece uses dynamic camera movements and live-action techniques to emphasize promotional messaging. The soundscape is crafted by Wave Studios NY, with sound design and mix provided by Chris Afzal.
Verizon · Dancers
Verizon’s commercial spot, Dancers, showcases an ensemble performing synchronized choreography within a minimalist studio space. Directed by ENSACOLA, the film balances rhythmic movement with bold, integrated typography that animates across the frame. Produced by Habitant Productions with agency oversight from Ogilvy, the project utilizes crisp lighting and a saturated red palette. Editor Zoë Newman and the team at Preymaker handled post-production to maintain the piece's high-energy, polished aesthetic. Music and sound design were provided by Beacon Street Studios, with a mix by Mary Keating.
Verizon · J Balvin Super Bowl
Verizon highlights its retail experience in this Super Bowl commercial directed by Dave Meyers. The spot features J Balvin visiting a retail location, engaging with a staff member while showcasing his smartphone and signature style. Developed by agency the community, the production leans into a clean, live-action aesthetic. The narrative is defined by the interaction within the store setting, supported by sound design from Benjamin Abud and music arrangements by Squeak E. Clean Studios, with editing by Alvaro Del Val.
Verizon · A Little Help
Verizon leans into the spirit of the season with A Little Help, a whimsical holiday campaign that leverages cinematic charm to highlight the reliability of their telecommunications infrastructure. The narrative centers on a miniature, elf-costumed Melissa McCarthy finding herself in increasingly absurd domestic predicaments, from being tied to toy train tracks to unwinding in a sink brimming with cotton ball bubbles. By utilizing clever forced perspective alongside seamless live-action technique and complex VFX, the project bridges the gap between household scale and high-concept storytelling. The imagery is saturated with festive warmth, grounding the humorous, playful narrative in familiar holiday aesthetics that feel both intimate and expansive. Production house Smith & Jones captures these comedic beats with precision, while the teams at Company 3 and Framestore New York ensure the visual effects integration remains fluid and convincing throughout the spot. The result is a lighthearted piece of technology marketing that feels distinctly human, effectively using scale and character-driven humor to cut through the noise of the holiday advertising season. By maintaining a balance between technical ambition and accessible, personality-led storytelling, the campaign serves as a masterclass in modern commercial production, proving that even a global brand can find its most resonant connection through small-scale, delightfully executed holiday mischief.
Verizon · 5G DOME Experience
The 5G DOME Experience for Verizon marks a striking convergence of telecommunications infrastructure and high-stakes sports entertainment. By transforming an empty professional stadium into a canvas for brand identity, the project utilizes the expansive scale of the arena to underscore the reach and power of next-generation connectivity. The visual narrative relies on a minimalist approach, stripping away the crowd and the spectacle of the game to focus entirely on the interplay between technology and architecture. Captured through sleek drone footage, the cinematic aerial views offer a panoramic perspective that emphasizes the sheer magnitude of the Verizon brand. The execution leans into dramatic lighting, with vibrant, glowing red logos projected onto the darkened turf to create a high-contrast aesthetic that feels both futuristic and grounded in reality. Through the expert use of slow motion and precise live-action technique, the imagery successfully reframes the stadium as a digital ecosystem rather than just a physical venue. This collaboration, overseen by Visie Admin, effectively communicates the promise of 5G speed and reliability by positioning Verizon as the invisible force animating the modern sports landscape. By eschewing complexity in favor of bold, clean visual impact, the campaign highlights how advanced mobile technology serves as the essential, pulsing heartbeat of today's largest, most sophisticated entertainment arenas.
Verizon · Holiday
The holiday season often triggers a frantic race for the latest technology, and Verizon masterfully leans into this annual ritual with their latest telecommunications campaign. By capturing the authentic anticipation of a diverse crowd queuing on a bustling urban street, the creative team establishes an immediate, relatable hook that speaks to the excitement of consumer culture. The narrative quickly shifts from this grounded, live-action technique to a high-energy exploration of connectivity, utilizing a sleek visual language to highlight the expansive reach of Verizon's network coverage across the United States. This strategic pivot ensures the focus remains squarely on the brand's utility while maintaining a polished, cinematic aesthetic that resonates with a mass audience. Throughout the piece, professional motion graphics are layered seamlessly alongside crisp product shots of the Google Pixel and Samsung Galaxy S7, effectively grounding the emotional appeal of the holiday countdown within a clear, tangible value proposition. The result is a balanced commercial effort that effectively communicates the brand's competitive ten-dollar monthly payment plan without sacrificing narrative flow or visual cohesion. Through bright, clean lighting and meticulous editing, the project successfully elevates a standard promotional requirement into a polished broadcast experience that reflects both the urgency of the season and the reliability inherent to the Verizon technology ecosystem.
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