Verizon
Verizon's high-impact telecommunications campaigns and star-studded commercials across tech
Featured Verizon projects
This week's top Verizon projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Verizon · A New Game Plan
In the fast-paced world of telecommunications marketing, Verizon continues its tradition of high-energy brand storytelling with A New Game Plan, a commercial that masterfully balances star power with polished brand messaging. The campaign leans into the natural charisma of comedian Kevin Hart, who assumes the role of a makeshift locker room coach tasked with rallying a group of Philadelphia Eagles players. Through a refined live-action technique, the narrative channels the intensity of professional sports while maintaining the approachable wit synonymous with Hart. The spot is anchored by a distinctly cinematic aesthetic, utilizing bright studio lighting to sharpen the textures of athletic gear and capture the genuine camaraderie within the huddle. Beyond the performance, the production team, including the creative heavyweights at MikeTeevee and Pretty Bird, ensures that every frame feels intentional and high-octane. The project effectively bridges the gap between massive reach and individual brand personality, culminating in a clear, succinct call to action that highlights the simplicity of the Verizon service plan. With crisp post-production work from Arcade Edit and sound design that punctuates the energetic dialogue, the commercial serves as a masterclass in modern technology advertising. By focusing on the intersection of cultural relevance and clean, high-impact visuals, the project successfully cuts through the digital noise, ensuring that the brand identity remains front and center in a competitive, crowded industry landscape.
Verizon · Look Behind You
Verizon’s commercial 'Look Behind You' is a cinematic short directed by Nia DaCosta that highlights the integration of smart home technology in daily life. Featuring actor Connor Storrie, the film leans into a moody atmosphere, utilizing low-key lighting to contrast cool blue shadows with the warmth of a fireplace. Developed by agency X&O with production support from Lorna Searl and De La Revolución, the spot captures a sense of tension as a protagonist secures a secluded home using mobile-based controls. The execution makes use of live-action techniques and a matte aesthetic to focus on the interplay between technology and domestic space.
Verizon · Satellite
Verizon’s 'Satellite' campaign illustrates the reach of mobile connectivity in remote environments. The project focuses on two distinct narratives: a runner navigating rugged mountain terrain and an elderly man on a boat, both relying on smartphone messaging in isolated settings. Developed by the agency the community, the commercial utilizes live-action technique and drone footage to emphasize vast, cinematic landscapes. The production relies on a natural lighting palette and desaturated color grading to ground the imagery within the wilderness, with sound design provided by MAS-Music and Strategy.
Verizon · Flight Suit
Verizon’s Flight Suit campaign leans into the scale of alpine environments through high-velocity live-action footage. The project highlights the performance of a wingsuit pilot navigating a mountain range, captured with drone footage that emphasizes the verticality of the terrain. Developed in collaboration with agency McGarry Bowen, the film uses cinematic framing and natural light to emphasize the landscape. Sound design for the project was provided by MAS-Music and Strategy.
Verizon · "Can't Blame The Lag" :60 Super Bowl 2021
Verizon leans into high-fantasy tropes for this :60 spot, which debuted during the 2021 Super Bowl. The film features actor Samuel L. Jackson in a sprawling digital landscape, blending live-action performance with extensive visual effects to ground the narrative in a cinematic environment. Developed by McCann New York, the commercial uses a warm, sunset-heavy aesthetic and practical staff props to anchor the protagonist within the hazy, floating island scenery. Sound design and music composition for the project were handled by Perpetual Motion.
Verizon · Pete Locks it Down with Verizon
Verizon leans into a conversational, candid aesthetic for this spot featuring Pete Davidson. The commercial highlights the brand's home and mobile plan offerings through a direct-to-camera address, set within a domestic living space. Produced by Furlined with creative direction from Ogilvy New York, the live-action spot utilizes natural light to frame the casual, everyday interior setting. The production benefits from post-production by Company 3 LA and sound design contributions from Human and Sonic, ensuring a clean, polished finish.
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