AT&T
AT&T's cinematic commercials, cultural campaigns and live-action tech spots
Featured AT&T projects
This week's top AT&T projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
AT&T · What happens when AT&T, Verizon & T-Mobile make a baby? It pops out with fuzzy eyebrows and Gary Busey veneers.
AT&T introduces a distinct retail character in this commercial production, featuring a custom-built puppet crafted from a card payment terminal. The work centres on the expressive puppet’s interaction with the viewer, utilising live-action puppetry combined with subtle character animation to drive the narrative forward. Produced by Green Dot Films with creative leadership from agency Camp + King, the spot adopts a clean, humorous aesthetic. Post-production and VFX were managed by Arsenal, while JSM Music developed the accompanying sound design to anchor the puppet’s performance within a controlled retail environment.
AT&T · Shot
AT&T presents 'Shot,' a commercial film produced by Biscuit Filmworks UK that captures the intensity of a high school basketball game. The narrative centers on a critical moment on the court, featuring players in period-appropriate uniforms as the game clock ticks down to its final five seconds. Utilizing live-action techniques and cinematic lighting, the piece establishes a focused atmosphere within the gymnasium setting. The production emphasizes the high-stakes environment of the sport through detailed framing of the players and the surrounding crowd.
AT&T · Scorsese
This AT&T commercial, titled Scorsese, features director Martin Scorsese in a narrative-driven campaign spot. The project leans into a cinematic aesthetic, utilizing moody, darkly lit interiors to frame a domestic scene where Scorsese critiques the predictability of a phone call storyline. Produced by O Positive, the film blends live-action technique with high-contrast visuals. Agency contributions were provided by BBDO New York, with post-production and VFX handled by Spontaneous.
AT&T · Sound of Silence DC
AT&T frames the intense preparation and competitive focus of a college football team in this commercial campaign, Sound of Silence DC. The production captures the quiet concentration of players in locker room settings before shifting to the high-energy environment of stadium sidelines during active gameplay. Developed by Translation and produced by Love Song, the project leans into a cinematic visual tone. It utilizes live-action techniques to emphasize the interplay between strategic team discussions and the physical nature of the sport, maintaining a clean aesthetic throughout the action-oriented sequences.
AT&T · Epic Bad Golf Day
AT&T presents 'Epic Bad Golf Day,' a comedic commercial campaign following actor Ben Stiller as he navigates a series of increasingly chaotic rounds of golf. The production moves across diverse environments, from manicured greens and rural farmland to asphalt parking lots and railway tracks, highlighting the unpredictable trajectory of each shot. Crafted by the team at BBDO New York, the film utilizes a polished live-action technique to capture the physical comedy of the performance. Through dynamic camera angles and vibrant color grading, the narrative leans into the friction of the sport, underscored by sound design and music from south.
AT&T · Dream With Rainn
AT&T enlists actor Rainn Wilson for this commercial campaign, titled Dream With Rainn. Developed by BBDO New York and BBDO LA, the spot features Wilson in a blend of office and studio settings, delivering a character-driven performance that leans into a humorous tone. The film utilizes a live-action technique to capture a shift between warm interior lighting and cool cinematic tones. It maintains a clean, professional aesthetic as it focuses on Wilson discussing the nuances of sleep.
AT&T · Sleep with Rain
AT&T's 'Sleep with Rain' commercial project is a broadcast spot centered on communication and business connectivity. The campaign features a live-action technique that transitions between individuals in office environments and a professional studio setting. Created by BBDO Los Angeles, the film utilizes cinematic lighting and a consistent cool colour palette to establish a composed aesthetic. Through a blend of personal interview-style shots and integrated motion graphics, the piece highlights modern business trends and digital communication tools.
AT&T · Just Called
AT&T explores the reach of its telecommunications network in the campaign, Just Called. The spot captures a series of intimate conversations between individuals situated in diverse environments, moving from a remote, snowy dogsledding route to a desert canyon and bustling transit systems. Developed by agency West BBDO, the project uses a live-action technique to contrast expansive landscapes with quiet personal moments. The production features a cinematic aesthetic with clean, natural color grading and dynamic framing, supported by sound design from Yessian Music and production by ProdCo.
AT&T · Warriors
AT&T presents 'Warriors,' a cinematic commercial that explores historical narratives through a sequence of evocative imagery. The film contrasts the stillness of nature with the intensity of human movement, blending shots of wildlife in dense jungles with wide-angle vistas of arid landscapes. The production employs a warm, matte color palette and live-action technique to ground the drama, focusing on stylized figures in tribal attire and atmospheric lighting. Key performances are captured in close-up, punctuated by triumphant visuals of monumental architecture at sunset.
AT&T · Orientation
AT&T's 'Orientation' campaign highlights the connectivity of modern student life through a series of live-action vignettes. Following a group of peers across school grounds, academic hallways, and dorm laundry rooms, the commercial centers on the practical utility of mobile devices for campus navigation. The spot leans into a warm aesthetic, focusing on candid interactions and casual student wardrobes. Sound design and music by Sushi+FrenchFries frame the narrative, grounding the conversational tone of the students as they discuss connectivity options in a clean, brightly lit environment.
AT&T · Championship Tattoos
AT&T presents a commercial narrative set within a tattoo studio, focusing on the dialogue between a client and an artist as they review a series of sports championship markers. The film captures the interaction with clean, professional live-action technique, utilizing a cool color grade to maintain a precise aesthetic. The production leans into a conversational tone, examining themes of longevity and reliability in a contemporary setting. Sound and music were managed by Sushi+FrenchFries to underscore the commercial's focused narrative.
AT&T · Vignette
AT&T's 'Vignette' campaign addresses common connectivity pain points through a series of animated sequences. The project utilizes vector graphics to visualize relatable technical frustrations, including email synchronization delays and the impact of environmental factors on service stability. The narrative transitions from external infrastructure, specifically highlighting complex cabling in a utility box, to a domestic setting featuring a user at a laptop. The animation employs a cinematic aesthetic, integrating motion to illustrate both the obstacles and the routine of modern digital life. Sound design for the project was provided by Swell Sound.
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