Booking.com
Booking.com's cinematic travel campaigns and platform commercials across technology and apps
Featured Booking.com projects
This week's top Booking.com projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Booking.com · Bachelor Party
Booking.com explores the breadth of their property listings with the Bachelor Party commercial. The film follows a group of men celebrating in an unconventional setting, trading modern party aesthetics for 18th-century period attire within the confines of a historic European castle. Produced by SMUGGLER, the project leans into a cinematic, live-action technique to contrast the period costumes with the medieval dining hall setting. The visual execution utilizes warm, low-key lighting to highlight the stone textures and ornate details of the historic property, centering the narrative on the comedic interactions of the group as they experience their stay.
Booking.com · Have It All
Booking.com's 'Have It All' commercial campaign highlights the travel experience within a cinematic, live-action framework. The spot focuses on an interaction between two passengers seated in an airplane cabin, utilising warm, directional lighting to maintain a polished aesthetic throughout the scene. The production, supported by Arts & Sciences, leans into a candid narrative approach to showcase the brand's presence within the travel and hospitality sector.
Booking.com · Queue
Booking.com's campaign, titled Queue, contrasts the static environment of a mundane office with the freedom of travel. The commercial, produced for the travel booking platform, juxtaposes a weary group of people in a fluorescent-lit setting against the expansive imagery of a vineyard landscape and countryside getaway. Crafted by Zulu Alpha Kilo, the spot utilizes live-action technique to ground its narrative. Through a deliberate shift from desaturated, confined interiors to vibrant exterior sequences, the piece highlights the transition from everyday routine to hospitality experiences. Production was handled by Arts & Sciences, with post-production and visual effects provided by Ethos Studio.
Booking.com · Record Shop
Booking.com's Record Shop campaign for the travel booking platform sector navigates the transition from everyday routine to holiday escape. Directed by the team at Arts & Sciences, the commercial utilizes a live-action technique to bridge the gap between a quiet, indoor record store and a vibrant, sun-drenched beach landscape. The film leans into cinematic production values, moving from moody indoor ambient illumination to the brightness of natural daylight. Zulu Alpha Kilo led the creative direction, supported by production services from 24/7, post-production by Ethos Studio, and a custom soundscape composed by Human.
Booking.com · Big Game 2023
Booking.com's Big Game 2023 campaign features actress Melissa McCarthy in a high-production commercial centered on the versatility of travel accommodations. The narrative shifts between diverse settings, including coastal beach houses, poolside hotels, and mountain resorts, to showcase the brand's expansive rental property offerings. Produced with agency Zulu Alpha Kilo NY and Arts & Sciences, the spot utilizes cinematic live-action cinematography to transition through varied global landscapes. The work is defined by its vibrant aesthetic, incorporating humorous character moments and musical sequences to maintain a lighthearted tone throughout the production.
Booking.com · Somewhere Anywhere
Booking.com brings humor to the travel category with the Somewhere Anywhere campaign. Starring Melissa McCarthy, the commercial moves through a series of vignettes that showcase the breadth of the platform’s vacation rental listings, spanning everything from coastal beach houses to secluded mountain chalets. Developed in collaboration with agency Zulu Alpha Kilo and production company Arts and Sciences LA, the spot leans into a polished, live-action technique. The narrative highlights diverse accommodation styles through energetic performances and bright, character-driven production design.
Booking.com · Tina Fey Books Whoever She Wants to Be
Booking.com enlists Tina Fey for this multi-spot commercial campaign that explores the concept of holiday personas. The film features Fey navigating various vacation styles through a series of comedic vignettes, utilising body doubles to portray the diverse ways travellers interact with their destinations. Produced by MJZ with creative from Zulu Alpha Kilo NY, the project moves between diverse resort settings, from sprawling poolside terraces to tropical beach docks. The visual execution relies on polished commercial cinematography and warm, vibrant outdoor lighting to establish the distinct atmospheres of each travel experience.
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