Playstation
PlayStation's cinematic commercial campaigns and immersive video game spots across technology
Featured Playstation projects
This week's top Playstation projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Playstation · New Gig
PlayStation presents 'New Gig,' a commercial campaign that leans into a humorous narrative through live-action footage. The scenes feature a woman navigating fabric samples within a living room environment, contrasted with a professional office setting where carpet options are presented. The production utilizes clean composition and professional framing to focus on interior environments and design textures. Produced by SMUGGLER, the work maintains a commercial aesthetic with bright, even lighting.
Playstation · Play Has No Limits
Playstation’s ‘Play Has No Limits’ campaign presents a cinematic exploration of urban life, moving through city streets and rooftops to capture a sense of scale. The production by The Lift leans into an immersive visual language, utilizing atmospheric lighting and lens flares to define the environment. The project captures a series of pedestrian movements within these metropolitan settings. With its warm color grade and live-action technique, the commercial establishes a distinct visual rhythm across the sequence.
Playstation · It Happens on PS5 - Unmissable Games
Playstation presents 'It Happens on PS5 - Unmissable Games,' a cinematic montage that highlights the immersive range of the console's gaming library. The film traverses a variety of environments, moving from expansive, snow-covered peaks to detailed futuristic settings and dense, atmospheric forests. Featuring a blend of live-action technique and 3D render/CGI, the edit maintains high-energy pacing throughout its sequences. The project incorporates dynamic graphic text overlays to underscore the action, while sound design for the campaign was produced by Jungle Studios.
Playstation · It Happens On PS5 – Unexpected Catch
Playstation’s campaign 'It Happens On PS5 – Unexpected Catch' brings the brand's gaming platform into the live-action realm, setting a scene of high-stakes tension on the open water. The commercial depicts a nighttime fishing expedition, focusing on the exertion of the crew as they pull a net from the dark ocean. The execution relies on dramatic cinematic lighting to emphasize the atmosphere, leaning into deep blues and high-contrast shadows to build a moody aesthetic. The spot was produced with creative oversight from adam&eveDDB London, with production handled by MJZ London, Omnicom Production, Living Films, and Making Pictures. Post-production and VFX were completed by 1920vfx and FARMHOUSE CREATIVE LABS, with sound design by 750mph and editing by Final Cut London.
Playstation · Fearless
Playstation presents 'Fearless,' a cinematic video project that explores themes of resilience through a series of evocative vignettes. The narrative tracks individuals as they confront various emotional and personal challenges, moving from quiet, intimate domestic settings to wider outdoor landscapes. The project utilizes live-action technique and a desaturated color grading to establish a serious, dramatic tone. By grounding its visuals in natural light, the film focuses on the tension of quiet introspection—from a basketball player’s court-side intensity to moments of solitary reflection. The production features creative contributions from agency partners BBH London and sound design from Wave Studios NY.
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