Pinterest's imaginative campaigns and visual trend forecasts across apps and digital platforms
Featured Pinterest projects
This week's top Pinterest projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Pinterest · Pinterest Predicts 2026 BTS
Pinterest documents the production process behind its annual trend forecast in the Pinterest Predicts 2026 BTS campaign. This project offers a behind-the-scenes look at a high-end commercial fashion shoot, documenting the collaborative studio environment. Captured through a documentary lens, the footage reveals the technical staging of the shoot, including elaborate fabric drapes and botanical sets. The production leans into a moody, warm aesthetic, focusing on the live-action technique involved in creating professional imagery for the fashion industry.
Pinterest · 2026 Predictions
Pinterest explores upcoming cultural and aesthetic shifts in its 2026 Predictions campaign. This series of stylized vignettes moves through diverse environments, from the playful interaction with oversized props to the polished, intimate detail of beauty and fashion-focused segments. Produced by Makers, the commercial features a range of bold, tactile visuals captured through a live-action technique. The project is brought together with post-production and VFX work by FEATHER, while Oso Audio provides the sound design and music to support the evolving moods across the vertical-format narrative.
Pinterest · Try on Next Year's Trends
Pinterest explores personal style and trend discovery in this campaign, 'Try on Next Year's Trends.' The commercial centers on a character transitioning from a modern, grounded bedroom setting into a fantastical, high-energy environment filled with expressive movement and confetti. Utilizing live-action technique, the production leans into a whimsical aesthetic. The narrative highlights creative fashion styling and theatrical costuming, capturing an imaginative approach to digital trend exploration within the platform’s interface.
Pinterest · Don't Don't Yourself
Pinterest’s 'Don't Don't Yourself' commercial, developed by agency Uncommon, addresses the friction of trying new creative tasks at home. The narrative contrasts a man gripped by the fear of failure against another who navigates a culinary project using the platform, grounding the campaign in a relatable domestic atmosphere. The film utilizes cinematic lighting and polished post-production to maintain a warm aesthetic. Production was led by Somesuch, with post-production and VFX services provided by Time Based Arts and sound work by Soundtree.
Pinterest · WHATEVER YOU ARE INTO
Pinterest presents WHATEVER YOU ARE INTO, a commercial campaign exploring hobby-focused discovery through a surreal, handcrafted lens. The production trades typical digital interfaces for a tactile, whimsical world constructed of yarn and textile-based landscapes. Live-action footage follows a lead character navigating this colorful environment, integrated with high-concept VFX to place her alongside cats wearing intricate knitted garments. The project leans into a warm, organic visual palette, emphasizing the platform's role in creative inspiration. Production was handled by Iconoclast LA, with post-production and visual effects provided by NOISE and The Trafik. Sound design and music were managed by Formosa and CAYA MUSIC, with additional contributions from Cabin.
Pinterest · MAGIC CARPET - BRAND CAMPAIGN
Pinterest explores the intersection of imagination and discovery in this brand campaign, titled Magic Carpet. The film tracks a traveler and her companion as they navigate a series of vibrant, surreal landscapes crafted from woven textures and dreamlike vistas. Produced by Iconoclast LA, the project blends live-action technique with high-end VFX and animation to construct its otherworldly setting. The spot was brought together with editorial work from Cabin and VFX by The Trafik and NOISE, while the soundscape was shaped by Formosa and CAYA MUSIC.
Pinterest · SPACE TO DREAM - BRAND CAMPAIGN
Pinterest explores the intersection of imagination and inspiration in this cinematic brand campaign, titled SPACE TO DREAM. The film follows a pilot navigating a futuristic spacecraft filled with surreal, floating celestial objects and creative motifs that channel the platform's visual-first nature. Crafted with a blend of live-action technique and 3D render/CGI, the campaign leans into a vintage science-fiction aesthetic. The production was supported by Iconoclast LA, with post-production and visual effects work handled by NOISE and The Trafik. Sound design and music were provided by Formosa and CAYA MUSIC, while editorial support came from Cabin.
Pinterest · FIND YOUR AESTHETIC - BRAND CAMPAIGN
Pinterest leans into the concept of discovery with its 'Find Your Aesthetic' brand campaign. The project utilises surreal and cinematic visual storytelling to represent the imaginative nature of the platform. Individuals appear in dreamlike environments, surrounded by an array of objects and elements from nature. The execution relies on warm, moody lighting and a grainy texture to build an immersive atmosphere. Production for the film was led by Iconoclast LA, with post-production and visual effects provided by The Trafik and NOISE. Sound design and music were crafted by Formosa and CAYA MUSIC, while editorial support was provided by Cabin.
Pinterest · You Just Might Surprise Yourself
Pinterest explores the intersection of digital inspiration and personal discovery in its commercial film, You Just Might Surprise Yourself. The narrative follows a woman translating ideas from her smartphone into tactile lifestyle moments, from evolving her personal style to culinary exploration. Crafted with creative agency Droga5 New York and production company Reset, the spot leans into a warm aesthetic defined by natural light and an intimate, live-action technique. The production features post-production work by Nice Shoes and sound design by Walker Music to emphasize the transition from browsing to creative action.
Pinterest · Curl Talk
Pinterest presents Curl Talk, a series featuring intimate conversations regarding textured hair. The project centers on a candid interview between Tracee Ellis Ross and Aminatou Sow, filmed in a warmly lit, set-dressed studio environment adorned with floral arrangements and abstract art. The production adopts an editorial approach to the live-action format, prioritising a conversational aesthetic. The dialogue focuses on personal narratives and individual perspectives within a commercial framework.
Pinterest · Find Your Routes
Pinterest presents Find Your Routes, a project that explores historical journeys through a documentary lens. The film features a black and white archival montage capturing civil rights activism and travel, set against a backdrop of vintage buses, classic automobiles, and candid street scenes. Utilizing nostalgic framing and split-screen photo collages, the project leans into an analogue film aesthetic. The edit incorporates Super 8 and 16mm textures, utilizing panning camera movements to emphasize a sense of historical discovery.
Pinterest · Beauty
Pinterest showcases its platform as a source for aesthetic discovery in this beauty commercial. The film follows a series of subjects preparing for an outing, contrasting the tactile process of makeup application with the digital search experience within the app. Produced by Iconoclast US with creative direction from Pinterest House of Creative, the piece leans into a clean, live-action technique to highlight personal style experimentation. The narrative plays out through intimate close-ups and over-the-shoulder perspectives, emphasizing the fluid transition between real-world beauty routines and digital inspiration.
Explore other Apps & Digital Platforms brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.