Airbnb
Airbnb's human-centric global campaigns and digital platforms across travel and hospitality
Featured Airbnb projects
This week's top Airbnb projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Airbnb · Weekends Forever
Airbnb channels the quintessential spirit of spontaneity in its latest campaign, Weekends Forever, a vibrant exploration of leisure and human connection within the travel and hospitality industry. By leaning into a nostalgic visual language, the project masterfully captures the fleeting, sun-drenched joy of weekend getaways, weaving together candid moments of family breakfasts and surfing sessions. The production, helmed by the teams at Photoplay and Playtime with strategic creative direction from AKQA Australia, employs a sophisticated blend of live-action technique and authentic storytelling to ground the brand in genuine experience. The aesthetic is defined by its warm, evocative palette, utilizing 16mm and Super 8 film textures that lend a cinematic weight to simple, lived-in memories. Beyond the visuals, the project benefits from seamless post-production work by Heckler and an immersive sonic layer curated by Sonar Music, which together elevate the narrative from a mere montage into a cohesive celebration of togetherness. By focusing on the intimate intersection of indoor domesticity and expansive outdoor environments, the campaign avoids the generic trappings of travel marketing. Instead, it offers an honest look at the messy, beautiful reality of shared time, casting diverse groups that resonate with an audience seeking authentic escape. Through careful casting by Byrne Creative, the imagery succeeds in feeling both aspirational and entirely attainable, firmly positioning the brand as the curator of life’s best memories.
Airbnb · Experiences - Things to do that stay with you (Original Music)
Airbnb leans into the visceral intimacy of human connection in this evocative campaign for its Experiences platform. By shifting the focus from mere accommodation to the ephemeral, memory-making moments of global travel, the brand curates a tapestry of discovery that feels both expansive and deeply personal. The visuals, captured with a documentary-like sensibility, skip across a diverse array of settings, from the lush, wild spray of a hidden waterfall to the vibrant, chaotic hum of an open-air market brimming with fresh spices and local catches. This live-action technique is grounded by an authentic, observational rhythm, utilizing slow motion to linger on the sensory details of the journey, such as the tactile selection of ingredients or the shared warmth of a meal under the open sky. The project’s aesthetic is bolstered by warm, engaging lighting that accentuates the rich textures of these environments, bridging the gap between exotic locales and the common experience of human wonder. Central to this immersive storytelling is a bespoke original soundscape provided by The Crystal Creative, which weaves a melodic backbone through the fast-paced montage, ensuring that the kinetic energy of the visuals is met with a resonant, cinematic emotional weight. Ultimately, the work succeeds by transforming the travel booking platform into a conduit for genuine cultural exchange, reinforcing the idea that the most profound souvenirs are the interactions that stay with us long after the journey concludes.
Airbnb · Things to do that stay with you
Airbnb’s latest campaign, Things to do that stay with you, captures the breadth of travel experiences through a series of live-action vignettes. The project emphasizes discovery and local connection, moving from outdoor dining settings to immersive explorations of bustling markets. Produced by Golden LA, the work leans into a documentary aesthetic to highlight authentic travel moments. The footage uses natural lighting and candid framing to maintain a grounded, observational tone across a variety of global environments. Creative direction was led by Airbnb, with post-production and visual effects provided by Significant Others and Anumeha Sinha. Sound design and music composition for the project were managed by Barking Owl.
Airbnb · Airbnb It
Airbnb explores the dynamics of hosting and travel through 'Airbnb It,' a campaign featuring a stylized miniature apartment interior. Produced by Buck USA, the commercial employs 3D render / CGI techniques to build a cutaway diorama set that highlights the transformation of home environments for guests. The narrative uses character-driven animation to visualize the process of readying a space, leaning into a warm aesthetic with detailed interior elements like bookshelf styling and soft lighting. The execution emphasizes the functionality of the platform within the travel and hospitality industry.
Airbnb · Airbnb 'Strangers'
The Airbnb 'Strangers' commercial navigates a mysterious domestic atmosphere, centering on the interaction between multiple furry figures and their surrounding environment. The narrative leans into a suspenseful, high-contrast visual language, utilizing cinematic lighting to define the moody tones within the interior hallways and exterior spaces. Produced in collaboration with Capital Media, the project features post-production and VFX work by Blacksmith, with editing support from Trim Editing and Cosmo Street. The execution emphasizes detailed textures and dramatic shadow play to establish its distinct narrative rhythm.
Airbnb · Voicemail: 30
Airbnb’s 'Voicemail: 30' campaign features a series of lifestyle vignettes capturing a group of friends on a coastal vacation. The spot leans into a relaxed, summery aesthetic, utilizing natural light and warm color grading to emphasize the candid nature of the group's getaway. The film traverses a variety of waterfront settings, from boat travel across open water to quiet moments on a wooden deck. The sequence is underpinned by sound design and music from Barking Owl, which serves to anchor the visual narrative of shared travel experiences.
Airbnb · Step One to Guest One: 15
Airbnb details the transition from personal residence to hosting space in this 15-second animated guide, 'Step One to Guest One.' The project utilizes a 3D isometric cutaway model to illustrate the functional layout of a modern, multi-level home. The animation captures the shift between interior living quarters and exterior architectural features through smooth motion graphics. Sound design by Barking Owl accompanies the visuals, which lean into a clean, minimalist aesthetic to emphasize the property's potential for hosting.
Airbnb · Not Always At Home
Airbnb’s Not Always At Home project utilizes 3D render / CGI animation to illustrate the fluidity of travel and modern accommodation. The film features miniature diorama models that shift between contrasting environments, transitioning from a snowy suburban setting to a sun-drenched tropical island. This cinematic piece employs precise modelling and fluid motion to explore themes of flexibility. The visual narrative is supported by sound design from Barking Owl, which punctuates the environmental shifts throughout the short.
Airbnb · Get an Airbnb, and Get a Place to Yourself
Airbnb explores the benefits of private travel accommodations in its latest commercial, 'Get an Airbnb, and Get a Place to Yourself.' This campaign, developed in-house by the brand, shifts the narrative focus from traditional hospitality toward the comfort of self-contained rentals. The creative execution, handled by BUCK USA, leans into an intricate 3D render aesthetic. Through a series of miniature dioramas, the animation contrasts the chaotic nature of crowded hotel pool settings with the tranquility of private villas, utilizing a vibrant colour palette and minimalist composition to clarify the project's core message. Media planning for the project was provided by Essence Mediacom, ensuring the assets reached a broad audience across digital platforms.
Airbnb · Get an Airbnb, and Stay Together for Less
This animated advertising campaign for Airbnb illustrates the benefits of group travel through the use of detailed miniature scale models. The narrative features tiny figures traversing a neutral surface before moving into distinct, isometric rooms that ultimately consolidate into a fully realized vacation house. Produced by BUCK USA, the 3D render and CGI-heavy execution emphasizes gathering spaces such as patios and fireplaces to underscore the platform's focus on group bookings. Media planning for the campaign was managed by Essence Mediacom.
Airbnb · Close Friends
Airbnb’s 'Close Friends' project presents a shift in the travel booking platform’s narrative, focusing on the dynamic between group accommodation and independent lodging. The animation explores the transition from the isolated experience of hotel stays to the collective atmosphere of a shared vacation home. Utilizing a detailed stop-motion technique, the production employs tactile cardboard sets that shift and unfold to reveal a Spanish-style villa. The visual language leans into a nostalgic aesthetic, supported by warm lighting and minimalist composition, to underscore the camaraderie of group travel. Wave Studios NY provided the music and sound design, which anchors the rhythmic, miniature-scale narrative.
Airbnb · Pool
This Airbnb campaign, titled 'Pool,' utilizes stop-motion animation to contrast the experience of traditional resort travel with the privacy of rental stays. The narrative centres on a detailed diorama, juxtaposing a bustling, crowded hotel pool scene against the quiet isolation of a private villa. By leveraging live-action techniques alongside handcrafted miniature figures, the production creates a tactile aesthetic that emphasizes the specific advantages of the booking platform. Sound design by Wave Studios NY supports the visual flow of the animation, grounding the whimsical set design within a cinematic frame.
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