Lenovo
Featured Lenovo projects
This week's top Lenovo projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Lenovo · FIFA World Cup
Lenovo’s FIFA World Cup commercial adopts a dynamic visual narrative to explore themes of global connectivity and advanced technology. The film transitions through a diverse array of settings, ranging from outer space and laboratory environments to bustling corporate offices and outdoor nature scenes. Produced by Rattling Stick with production service from ICON Films, the project makes extensive use of VFX / visual effects and cinematic cinematography to tie these disparate environments together. The high-paced sequence maintains a cohesive aesthetic through live-action technique and action-oriented editing, highlighting the integration of technology in various professional and exploratory fields.
Lenovo · Gamer
Lenovo showcases its Legion line of gaming laptops in this commercial video, highlighting the hardware's performance capabilities within a technology-focused narrative. The production leans into a clean, studio-lit aesthetic, utilizing dynamic red and purple gradients to frame the product staging. The film features a sequence of laptop models, utilizing 3D render and CGI techniques to display active gameplay interfaces. The visual language maintains a sleek, polished look throughout the commercial, emphasizing the hardware's design through controlled lighting and rapid transitions.
Lenovo · Pro9i Aura Edition
Lenovo showcases the Pro9i Aura Edition in this product-focused campaign, highlighting the laptop's advanced computing capabilities within a sleek home office environment. The creative approach leverages dynamic camera movements to anchor the hardware, blending physical product shots with holographic UI elements. Produced with visual effects by Frame48, the video employs 3D render and CGI techniques to construct a futuristic interface. The edit balances rapid sweeps and close-ups, maintaining a clean aesthetic throughout the piece.
Lenovo · Your Club Your Canvas with Becky G
Lenovo spotlights the intersection of sports and culture in 'Your Club Your Canvas,' a promotional campaign featuring Becky G. The film draws a connection between personal expression and soccer fandom, pairing candid portraiture with high-energy match footage to emphasize community engagement. The edit leans into a collage aesthetic, utilizing mixed media and torn-paper transitions to link athlete performance with supporter passion. These live-action sequences are punctuated by direct-to-camera segments, maintaining a focus on the subject while integrating stylistic, textured transitions. The production was spearheaded by Zeno Group in collaboration with Tarot Pictures, with post-production handled by STITCH London and Wash.
Lenovo · Backing Every Business with Eva Longoria
Lenovo features Eva Longoria in the campaign 'Backing Every Business,' a project directed by Larissa Vermeulen that highlights the versatility of the brand's technology. The commercial transitions through refined, contemporary spaces, framing the narrative within polished interior environments. Produced by Tarot Pictures and Arts & Sciences with post-production from Black Kite, the film employs a clean, live-action technique. The spot leans into natural light to maintain a commercial aesthetic while focusing on the subject's professional career narrative.
Lenovo · A Love Letter to NYC
Lenovo brings the energy of the city to the forefront in 'A Love Letter to NYC,' a dynamic campaign produced by Florence. The film captures the spirit of New York through a fast-paced collage that blends iconic urban landmarks with street culture and integrated technology displays. The project leans into a high-energy aesthetic, utilizing split-screen compositions and layered graphic overlays. By combining live-action technique with detailed VFX, the creative team establishes a distinct visual rhythm that shifts between neon-infused accents and textured monochrome sequences.
Lenovo · Not Just Another Day
Lenovo brings a sense of movement to its latest project, "Not Just Another Day." The commercial features a young man skateboarding through an array of environments, tracking his journey from concrete urban streets into highly stylized, virtual landscapes. Developed by agency SuperHeroes New York, the project relies on a mixed media approach. By blending live-action capture with VFX and animated sequences, the narrative explores the intersection of physical performance and digital art through a cinematic lens.
Lenovo · Thinkpad
Lenovo brings its ThinkPad line to life through a dynamic animated spot crafted by the Huitu Group. The production leans into 3D render / CGI techniques to build a futuristic industrial landscape populated by stylized characters in high-contrast red and blue attire. Navigating intricate machinery and cooling chambers, the sequence follows the characters through a series of energetic, choreographed actions. Fin Design + Effects managed both production and post-production, layering vibrant visual effects into the cinematic, minimalist environment.
Lenovo · Gamers on Duty
Lenovo’s 'Gamers on Duty' campaign examines the strategic nuances of defensive gameplay within competitive shooter environments. Developed by Leo India, the project balances the practical frustrations of hardware limitations—specifically lag—against the intensity of high-stakes matches. The execution utilizes a commercial format that bridges the divide between virtual and physical spaces. By blending first-person shooter gameplay with live-action cinematic inserts, the film highlights player reactions alongside in-game scenarios, leaning into a nostalgic tone to reflect on the evolution of gaming performance.
Lenovo · Every Race, Every Emotion
Lenovo brings the visceral energy of Formula 1 to the forefront in this commercial project, capturing the intersection of high-speed track action and fan culture. The film cuts between the intensity of race day and the communal environments of homes and pubs, anchoring the narrative in the shared reactions of a global audience. Produced by Rattling Stick, the project utilizes live-action techniques to bridge the gap between stadium adrenaline and intimate, domestic viewership. Post-production from Black Kite provides a clean visual finish, while sound design by Whitehouse and Wave Studios NY emphasizes the roaring engines and atmospheric tension of the race.
Lenovo · Twist
Lenovo showcases the ThinkPad Twist convertible laptop in this commercial project. The sequence features an industrial warehouse setting, utilizing a gritty aesthetic that highlights the hardware through a live-action technique. The narrative follows a professional navigating a spacious, wooden-floored workspace, demonstrating the laptop's functionality and form factor. The piece is underpinned by an original sound design score provided by MAS-Music and Strategy.
Lenovo · Lynx
Lenovo’s Lynx campaign is a commercial spot centered on a minimalist narrative. The film follows a man navigating a dimly lit corridor to a storage space, utilizing low-key lighting to maintain a subdued atmosphere throughout the sequence. Featuring a deliberate live-action technique, the project leans into a desaturated visual palette. Sound design and music for the piece are provided by MAS-Music and Strategy.
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