AI
AI is the one technology category actively trying to escape its own dominant visual cliché — the glowing brain, the robot hand reaching toward a human one. On Visie, that craft spans campaign and UI photography for marques like OpenAI and ChatGPT, increasingly shot around real people actually using AI tools rather than an abstract rendering of the technology.
This week's top AI projects
This week's top AI projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
OpenAI · But Now
OpenAI presents 'But Now,' a commercial campaign directed by Biscuit Filmworks. The project explores a sequence of distinct, cinematic scenes ranging from a domestic living room wrestling match to stylized portraiture, leaning into a moody aesthetic and live-action technique. Production services were provided by William McVay and Max Cooper, with post-production and VFX handled by Ethos Studio and William McVay. The project features sound design by Sonic Union and SoStereo.
Claude · Hope in Hard Questions
In the provocative campaign Hope in Hard Questions, Claude leans into the ethical friction defined by the rapid evolution of AI and technology. Developed by the creative team at Mother London, the project eschews the sanitized, utopian tropes typical of tech marketing in favor of a raw, documentary-style inquiry. Through a series of stark, high-contrast vignettes, the montage navigates the gravity of artificial intelligence, juxtaposing vulnerable moments like a child transfixed by a smartphone against the stark reality of a military cemetery and the chaotic digital overlay of a busy intersection. The aesthetic is profoundly moody and cinematic, utilizing high-level live-action technique to ground abstract concepts in tangible, haunting imagery. By integrating sophisticated motion graphics with dramatic lighting, the film challenges the viewer to confront the complexities of trust, safety, and human agency in a digital-first era. Rather than offering pat answers, the work captures the unsettling tension of the present moment, using varied focal lengths to draw the eye toward the human element behind the algorithmic noise. This editorial approach transforms a technical subject into a compelling narrative of human experience, proving that even in the discourse of machine intelligence, the most resonant stories remain those that reflect our deepest, most uncomfortable questions about where we are headed.
Anthropic · ÞETTA REDDAST
In the thought-provoking documentary-style short titled ÞETTA REDDAST, Anthropic explores the nuanced intersection of artificial intelligence and cultural identity within the Icelandic educational system. By stepping away from the typical cold aesthetic often associated with tech narratives, the production leans into a warm, deeply human perspective that captures how a society navigates the rapid onset of digital change. The film utilizes a cinematic live-action technique, juxtaposing the stark, sweeping beauty of snowy mountain ranges and coastal lighthouses with the intimate, quiet energy of local classrooms. Through a series of candid, conversational vignettes, the project examines the evolving landscape of contemporary anxieties with grace and nuance. The observational camera work emphasizes authentic human connection, grounding abstract technological discussions in real-world environments. With production support from HERO Productions Iceland and post-production expertise from Leap Year Post, the narrative maintains a cohesive visual identity that feels both expansive and deeply personal. Scimitar Sound and Jeff Melanson contribute a soundscape that underscores this reflective tone, ensuring the auditory experience matches the film's soft, natural lighting. Ultimately, the work functions as a multifaceted exploration of human adaptation, proving that even in an age defined by algorithms and data, the genuine nature of local community voices remains the most vital element of the modern digital media conversation.
Project ChatGPT · Everyday Magic
The Everyday Magic campaign for ChatGPT captures candid interactions integrated into daily routines. Directed by Miles Jay with creative agency Isle of Any, the series explores the intersection of technology and personal tasks through a series of domestic and outdoor vignettes. Photographer Samuel Bradley utilizes natural light and a cinematic, analogue film aesthetic to document moments ranging from casual kitchen cooking and home workouts to roadside vehicle maintenance. Fashion styling by Heidi Bivens provides a cohesive, grounded look across the varied settings.
OpenAI · Time to Fly
OpenAI presents Time to Fly, a commercial project that explores the intersection of advanced AI tools and domestic routine. The film follows various individuals as they engage with voice-controlled technology during everyday activities, ranging from professional tasks to preparing a meal in the kitchen. Produced by Smuggler with agency Alto, the project utilizes moody lighting and tight framing to capture these interactions. The cinematic, live-action work focuses on the integration of software within personal, focused environments.
Adobe Firefly · The World is What You Make It Unfinished Film
Adobe Firefly’s cinematic project, 'The World is What You Make It Unfinished Film,' navigates the intersection of reality and imagination through surreal visual effects. The film captures a dreamlike sequence of urban skylines and rooftop perspectives, utilizing disorienting camera angles and reflective imagery to alter traditional perception. Technically driven by a blend of live-action footage and VFX / visual effects, the piece maintains a rhythmic pace anchored by custom sound design from Heavy Duty Projects. This technology-focused work leverages cinematic composition and surreal graphic transitions to emphasize its narrative themes.
Adobe Firefly · The World is What You Make It
Adobe Firefly’s The World is What You Make It campaign highlights the potential of AI image generation through a rapid, surreal montage of conceptual visuals. The sequence employs cinematic transitions and minimalist compositions to link disparate imagery, including fantasy landscapes, metallic typography, and otherworldly natural phenomena. Heavy Duty Projects provided the music and sound design, which underscores the transformative nature of the visual sequence. The film integrates various digital aesthetics, ranging from monochromatic fashion portraits to high-energy animation sequences.
OpenAI · Minne Atairu
OpenAI presents a documentary-style profile of interdisciplinary artist Minne Atairu. The project explores the intersection of artificial intelligence and creative practice through intimate interviews and observational footage of the artist at work. Produced by Even/Odd, the film utilizes a clean, live-action technique to capture Atairu's perspective on storytelling and history. The piece leans into a documentary aesthetic to frame her process and engagement with technology.
OpenAI · Lyndon Barrois
This documentary profile, produced by Even/Odd for OpenAI, explores the creative process of animator Lyndon Barrois. The film highlights the intersection of traditional craft and modern innovation by documenting Barrois as he meticulously shapes miniature sculptures in his studio. The project captures an intimate, documentary atmosphere, utilizing natural light and live-action techniques to emphasize the detail of the artist's work. The narrative centers on Barrois's dedication to his animation craft, set against the backdrop of his workspace filled with tools and wood elements.
Google Gemini · New Home
Google Gemini introduces a new approach to AI search in this commercial project, highlighting the interface's capability to manage photo retrieval and generative design tasks. Developed by the Google Creative Lab, the spot leans into a minimalist aesthetic, utilising motion graphics to navigate a dark-themed UI. Production handled by Park Pictures US, with VFX and post-production work by Preymaker and sound by Heard City, the film features a clean, modern aesthetic centered on a responsive search interface. The project demonstrates the interaction between conversational prompts and real-time visual output.
Project OpenAI · Brand Identity
The brand identity for OpenAI DevDay establishes a modular visual system rooted in clean typography and geometric pixel motifs. Developed by Play, the project extends across both physical and digital environments, utilizing a distinct color palette of terracotta, olive, lavender, and navy to anchor the corporate aesthetic. The execution leans into minimalist graphic design, employing structured grid alignments and motion graphics to unify event touchpoints. From large-scale architectural wayfinding and environmental signage to digital event directories and branded merchandise, the design language maintains a consistent focus on functional, modern spatial branding. The project demonstrates a programmatic approach to visual identity, blending serif typography with playful, pixelated patterns that animate across multi-panel displays. This synthesis of motion and static assets creates a cohesive experience for attendees, emphasizing a refined, technical approach to event presentation.
OpenAI · Super Bowl 2026 | Codex | You Can Just Build Things
OpenAI presents a cinematic project for the 2026 Super Bowl, focusing on the intersection of human ingenuity and technology. The live-action piece traverses various intimate settings, from a child constructing a marble track in a bedroom to the focused assembly of electronic circuits. Produced by Doomsday Entertainment, the film captures tactile, everyday moments through a nostalgic lens. Post-production and VFX were managed by Ben Conway, while Barking Owl provided the sound and music composition. The narrative relies on natural lighting and warm interior tones to frame the human experience within the broader AI and technology industry.
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