AI
AI is the one technology category actively trying to escape its own dominant visual cliché — the glowing brain, the robot hand reaching toward a human one. On Visie, that craft spans campaign and UI photography for marques like OpenAI and ChatGPT, increasingly shot around real people actually using AI tools rather than an abstract rendering of the technology.
This week's top AI projects
This week's top AI projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
OpenAI · But Now
OpenAI's latest campaign, titled But Now, spans a series of cinematic vignettes that lean into action-oriented narratives. The project, directed by Biscuit Filmworks, utilizes a moody, live-action technique to explore its subject matter through high-contrast visual storytelling. Production service for the spot was provided by Max Cooper and William McVay. The final output features post-production by Ethos Studio and William McVay, with sound design and music curation managed by Sonic Union and SoStereo.
Project ChatGPT · Everyday Magic
The Everyday Magic campaign for ChatGPT captures domestic and spontaneous moments through a series of commercial and editorial stills. Creative agency Isle of Any leads the project, utilizing a natural light aesthetic that emphasizes everyday settings, ranging from quiet kitchen scenes to roadside car maintenance. Directed by Miles Jay and photographed by Samuel Bradley, the work leans into an analogue film quality. Fashion styling by Heidi Bivens provides a cohesive look across the portraits of individuals interacting with mobile devices, grounding the technology within familiar, textured environments.
Claude · Hope in Hard Questions
In the provocative campaign Hope in Hard Questions, Claude leans into the ethical friction defined by the rapid evolution of AI and technology. Developed by the creative team at Mother London, the project eschews the sanitized, utopian tropes typical of tech marketing in favor of a raw, documentary-style inquiry. Through a series of stark, high-contrast vignettes, the montage navigates the gravity of artificial intelligence, juxtaposing vulnerable moments like a child transfixed by a smartphone against the stark reality of a military cemetery and the chaotic digital overlay of a busy intersection. The aesthetic is profoundly moody and cinematic, utilizing high-level live-action technique to ground abstract concepts in tangible, haunting imagery. By integrating sophisticated motion graphics with dramatic lighting, the film challenges the viewer to confront the complexities of trust, safety, and human agency in a digital-first era. Rather than offering pat answers, the work captures the unsettling tension of the present moment, using varied focal lengths to draw the eye toward the human element behind the algorithmic noise. This editorial approach transforms a technical subject into a compelling narrative of human experience, proving that even in the discourse of machine intelligence, the most resonant stories remain those that reflect our deepest, most uncomfortable questions about where we are headed.
Anthropic · ÞETTA REDDAST
In the thought-provoking documentary-style short titled ÞETTA REDDAST, Anthropic explores the nuanced intersection of artificial intelligence and cultural identity within the Icelandic educational system. By stepping away from the typical cold aesthetic often associated with tech narratives, the production leans into a warm, deeply human perspective that captures how a society navigates the rapid onset of digital change. The film utilizes a cinematic live-action technique, juxtaposing the stark, sweeping beauty of snowy mountain ranges and coastal lighthouses with the intimate, quiet energy of local classrooms. Through a series of candid, conversational vignettes, the project examines the evolving landscape of contemporary anxieties with grace and nuance. The observational camera work emphasizes authentic human connection, grounding abstract technological discussions in real-world environments. With production support from HERO Productions Iceland and post-production expertise from Leap Year Post, the narrative maintains a cohesive visual identity that feels both expansive and deeply personal. Scimitar Sound and Jeff Melanson contribute a soundscape that underscores this reflective tone, ensuring the auditory experience matches the film's soft, natural lighting. Ultimately, the work functions as a multifaceted exploration of human adaptation, proving that even in an age defined by algorithms and data, the genuine nature of local community voices remains the most vital element of the modern digital media conversation.
OpenAI · Time to Fly
OpenAI presents Time to Fly, a commercial campaign exploring the integration of voice-controlled software into domestic and professional environments. The film follows various individuals as they engage with AI tools while navigating mundane daily tasks, from heating meals to morning routines. Produced by Smuggler with agency Alto, the project utilizes cinematic, live-action techniques to frame its narrative. Through moody lighting and tight framing, the visuals focus on the intersection of advanced technology and personal space.
Adobe Firefly · The World is What You Make It Unfinished Film
Adobe Firefly explores the intersection of imagination and technology in its cinematic short, The World is What You Make It Unfinished Film. The project leans into a surreal aesthetic, layering live-action footage with intricate VFX to present a dreamlike perspective of urban environments. Featuring inverted skylines and stylized graphic transitions, the piece prioritizes visual rhythm and disorienting camera angles. Heavy Duty Projects contributes the sound design, which coordinates with the kinetic energy of the animated elements to bridge the gap between physical reality and digital creation.
Adobe Firefly · The World is What You Make It
Adobe Firefly’s project The World is What You Make It presents a series of surreal, generative conceptual images brought to life through dynamic motion. The film utilizes a rapid montage to cycle through imaginative scenarios, including metallic typography, fantasy landscapes, and surreal natural occurrences like a whale breaching from a pool. Technically driven by AI image generation and animation, the work relies on a cinematic pace to connect its disparate scenes. Sound design and music by Heavy Duty Projects anchor the sequence, providing an immersive audio layer that complements the project’s visual transitions.
OpenAI · Minne Atairu
OpenAI spotlights interdisciplinary artist Minne Atairu in this video profile, exploring the intersection of her creative practice and the development of artificial intelligence. Produced by Even/Odd, the piece features candid interviews alongside observational footage of Atairu at work in a studio environment. Employing a documentary aesthetic, the profile documents the artist’s approach to storytelling and historical inquiry. The film utilizes a live-action technique to ground the technical subject matter within a clean, personal narrative.
OpenAI · Lyndon Barrois
OpenAI profiles animator Lyndon Barrois in this documentary-style short, highlighting the meticulous detail behind his miniature sculpture and character work. The film explores the intersection of traditional animation craft and modern technical innovation through a series of intimate, observational shots. Produced by Even/Odd, the project utilizes live-action technique and natural light to capture the artist at work within his studio. The aesthetic remains clean, focusing on the tactile nature of his process and the specific tools of his trade.
Google Gemini · New Home
Google Gemini introduces the 'New Home' campaign, an AI-focused demonstration showcasing the conversational search and image generation capabilities of the platform. The piece highlights a streamlined interface, prioritising a clean aesthetic and minimalist typography set against deep, dark grey backdrops. Developed in collaboration with Google Creative Lab, the motion graphics highlight the integration of Google Photos and interactive prompt engineering. Technical execution was handled by Preymaker on VFX, with sound design from Heard City and production support via Park Pictures US.
Project OpenAI · Brand Identity
For the OpenAI DevDay conference, design studio Play developed a comprehensive brand identity that balances modular precision with a vibrant color palette. The visual system integrates pixelated geometric patterns and structured typography across a wide array of event touchpoints, from environmental wayfinding signage and architectural installations to motion-heavy presentation materials. The project leans into a clean, minimalist aesthetic, utilizing natural light and matte textures to anchor the identity in a modern, corporate setting. Throughout the event collateral—including staff badges, branded apparel, and digital schedule displays—the design employs a distinct graphic language of blocky color compositions, serif typography, and modular grids. Execution includes a range of motion graphics and print deliverables that emphasize a programmatic design approach. By pairing sophisticated minimalist layouts with dynamic geometric motifs, the identity establishes a cohesive atmosphere for the technology industry conference.
OpenAI · Super Bowl 2026 | Codex | You Can Just Build Things
OpenAI presents a series of vignettes for their Super Bowl 2026 campaign, Codex. The spot leans into human ingenuity by highlighting intimate, everyday moments of creation, from constructing a marble track to assembling circuits and classroom participation. The film features a cinematic, live-action technique, relying on a mix of natural light and warm indoor illumination to emphasize the tactile nature of the scenes. The narrative focuses on the process of building and discovery, capturing close-ups of hands engaged in manual and digital tasks. Production was handled by Doomsday Entertainment, with VFX and post-production by Ben Conway and sound design provided by Barking Owl. The project was developed in-house by OpenAI.
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