WhatsApp's global commercial campaigns and digital platform stories
Featured WhatsApp projects
This week's top WhatsApp projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
WhatsApp · Usernames
WhatsApp introduces the Usernames feature through a conversational commercial spotlighting the platform's focus on privacy and digital identity. Directed by London Alley, the live-action spot features athlete Anthony Joshua in a local barbershop setting, framing the tool's utility within a natural, everyday dialogue. The execution relies on clean, horizontal cinematography and natural lighting to maintain a grounded atmosphere. By centering the narrative on a relatable social interaction, the film highlights how the messaging app integrates into professional and personal exchanges.
WhatsApp · Bukayo Saka: The Time is Now
WhatsApp explores personal connection and digital communication in the campaign film 'Bukayo Saka: The Time is Now.' Featuring professional footballer Bukayo Saka, the piece centers on narrative storytelling through a blend of sports portraiture and intimate, atmospheric sequences. The production utilizes high-contrast, low-key lighting and monochrome palettes to craft a moody, cinematic visual identity. Scenes shift from focused, spotlight-heavy studio environments to observational night drives, with graphic interface elements layered in to highlight the brand's role in maintaining personal ties. Production services were provided by Modern Arts and IMG, with post-production and sound design led by Max Cooper.
WhatsApp · Modern Family 15B
WhatsApp explores digital connectivity within a rural context in the Modern Family 15B campaign. The spot channels lighthearted character interactions, bridging the gap between remote outdoor environments and the immediate nature of mobile messaging interfaces. The production leans into a live-action technique, contrasting Western attire and rustic, sun-drenched pastoral settings with the domestic intimacy of living room scenes. The work focuses on the intersection of technology and daily social dynamics, framed through clear, natural daylight cinematography.
WhatsApp · Modern Family 30
WhatsApp’s 'Modern Family 30' is a commercial campaign that channels domestic humour through a series of vignettes. The narrative focuses on the everyday dynamics of group chats and video calls within casual home and outdoor settings. Produced by William McVay, the work captures these interactions using live-action technique, prioritising natural daylight and soft lighting. The vertical format design ensures the conversational moments remain the central focus throughout the piece.
WhatsApp · Matchmaker
WhatsApp’s 'Matchmaker' project is a digital video advertisement capturing candid moments of connection among young adults. The narrative follows a group of friends in a dorm room as they navigate social dynamics on their mobile devices, transitioning between intimate indoor settings and the cool-toned atmosphere of public transit. Produced by Golden LA, the commercial leans into a moody, polished live-action aesthetic. The production features a collaborative creative team including post-production work by CARTEL, TMLS, and Golden LA, with original music and sound design provided by New Math Music and Lime Studios.
WhatsApp · Feature Featuring
WhatsApp introduces a new series of product updates in this feature campaign. The spot showcases the platform's chat filters as demonstrated by Tan France. Set within a curated, organized interior, the project utilizes live-action technique and a warm, clean aesthetic to highlight the interface's usability. The work was developed and produced by Even/Odd, with additional creative contributions across post-production and sound design from IMAGEMODE, Lost Planet, Forager, and Marmoset.
WhatsApp · Group Chat
WhatsApp explores the intersection of digital connection and real-world intimacy in the Group Chat campaign. The commercial captures a series of exchanges between friends in a dining setting, using low-key lighting to establish an atmospheric, cinematic tone. Produced by Biscuit Filmworks with representation by Rabbit, the film leans into a moody aesthetic through the use of chiaroscuro lighting and warm, live-action techniques. The narrative centers on personal communication, grounding the utility of the platform within social environments.
WhatsApp · It's Time to Whatsapp
WhatsApp’s 'It’s Time to WhatsApp' commercial campaign centers on the practical coordination behind social gatherings, specifically a surprise birthday party. The film captures the rhythm of modern communication, following a group of friends navigating the logistics of event planning via real-time group chat notifications. Developed with PXP USA, the production emphasizes an authentic, everyday atmosphere. The live-action technique utilizes warm, natural lighting within a domestic setting to mirror the reality of group coordination, moving through the interior spaces of a home to demonstrate how mobile messaging facilitates event timing. Music and sound design for the project were provided by MAS-Music and Strategy.
WhatsApp · Seinfeld Diner
WhatsApp brings its privacy-focused messaging platform to the forefront with this commercial spot, featuring a classic diner storefront as the primary setting. The production leans into natural light and a clean visual aesthetic to highlight brand messaging, captured through live-action technique. The project was developed by agency partners at BBDO New York, who translate the brand identity into a tangible retail environment.
WhatsApp · We Are Ayenda
WhatsApp’s documentary project We Are Ayenda chronicles the lives of Afghan women and girls navigating conflict and displacement. The film balances high-tension documentary scenes with quiet, intimate moments of the subjects sharing their personal experiences through sport and community. Produced with the support of GrandArmy and The Lab, the piece utilizes a natural light aesthetic and analogue film techniques to maintain a grounded, observational tone. Sound design by Roast n' Post complements the documentary capture, while post-production and VFX were managed by Even, Odd Studios, and Primary.
WhatsApp · Communities
WhatsApp explores the collaborative nature of its Communities feature in this commercial spot produced by Easy Mondays. The film depicts a cross-section of daily interactions, moving from local football pitches and urban marketplaces to the coordinated logistics of carpooling. Built on a foundation of live-action technique and warm, natural lighting, the project bridges the gap between tangible community activities and digital connectivity. The narrative highlights how the platform integrates into routine group communication, focusing on the interface between smartphone announcements and real-world collaboration.
WhatsApp · Naija Odyssey
WhatsApp explores personal narrative in 'Naija Odyssey,' a cinematic live-action film featuring Giannis Antetokounmpo. The project leans into a serene visual language, utilizing wide shots and warm, atmospheric color grading to chart a journey across vast, open landscapes. The production was helmed by Translation and Partizan USA, with extensive post-production and visual effects provided by Mathematic and Company 3 New York. Sound design and music composition were managed by denis., Walker, and Heard City, rounding out the film’s technical execution.
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