Samsung
Samsung's global consumer electronics, technology and mobile culture campaigns across Visie
Featured Samsung projects
This week's top Samsung projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Samsung · Switchers - Hero Film
Samsung explores consumer transition in this hero film, 'Switchers.' The campaign utilizes a group therapy setting to address the common anxieties surrounding brand migration within the smartphone market, specifically highlighting the foldables category. Produced by Chromista, the project features a cinematic live-action technique set within a contemporary, moody interior. The visual narrative is supported by post-production work from Color Collective and sound design by Sonic Union, with editorial services provided by Cabin Edit.
Samsung · Mama's Boy
Samsung’s commercial campaign, Mama's Boy, explores the intersection of high-intensity lifestyle and domestic wellness. Developed with agency Crispin, the spot follows two riders traversing a remote desert landscape, juxtaposed with scenes of an elderly woman utilizing a smartwatch for indoor exercise. The production utilizes drone footage to capture the rugged, mountain-lined geography, paired with a cinematic grading style that favors a warm, natural daylight palette. The live-action technique emphasizes both the expansive outdoor environment and the practical integration of consumer electronics into a daily routine.
Samsung · Galaxy Book2 Pro Series Official Introduction
In a crowded market dominated by high-performance hardware, the Galaxy Book2 Pro series official introduction from Samsung pivots away from cold, specs-heavy storytelling to embrace a more relatable, lifestyle-oriented narrative. Developed by BBH USA, the campaign positions the ultra-thin device as the ultimate companion for the modern, fast-paced professional, capturing the fluidity between professional productivity and casual home life. Through a series of carefully crafted live-action technique vignettes, the video observes a young protagonist seamlessly multitasking, highlighting the machine's slim profile and backlit keyboard as tools for effortless efficiency. The visual language leans into a clean, modern aesthetic defined by soft and natural lighting, which keeps the focus squarely on the synthesis of form and function. By blending close-up shots of internal hardware components like the Intel Core processor with candid, human-centered moments, the project masterfully bridges the gap between sophisticated consumer electronics and everyday utility. The integration of subtle VFX / visual effects enhances the sleek, metallic design of the laptop without distracting from its practicality. Ultimately, this commercial effort successfully distills complex technical specifications into a clear, aspirational story that resonates with busy, tech-forward individuals who demand both power and portability in their daily lives.
Samsung · Galaxy Ultra
Samsung brings its Galaxy Ultra to the runway in this commercial production, which highlights the intersection of designer fashion and consumer technology. The project centres on a minimalist fashion show presentation, featuring models in white and purple silhouettes. Produced by GREATERGOOD, the film leans into a clean, high-fashion aesthetic through live-action technique and controlled studio lighting. The narrative captures the synergy between contemporary apparel design and the sleek geometry of the hardware.
Samsung · Spider-Man: Brand New Day
Samsung connects its wearable technology to the cinematic world in 'Spider-Man: Brand New Day'. The campaign film integrates live-action urban footage with intricate VFX / visual effects, anchoring the narrative in high-energy street scenes across New York City. The spot features a cinematic atmosphere, leaning into a saturated and warm color grade. Production for the project was led by Chromista.
Samsung · Flip Phone
Samsung highlights the compact form factor and playful appeal of their Flip phone in this commercial spot. Starring Sydney Sweeney, the film places the device within a series of colourful, energetic lifestyle vignettes set in a modern home environment. Produced by GREATERGOOD, the spot leans into warm, cinematic cinematography to capture Sweeney navigating a day filled with guitar playing and candid moments with friends and a pet. The production uses dynamic framing to showcase the device's design, captured through a vibrant, live-action technique.
Samsung · Flip Phone Phone Vertical
Samsung highlights the utility of its compact smartphone in this commercial featuring Sydney Sweeney. The spot centers on the device's form factor within a contemporary domestic environment, utilizing live-action techniques to demonstrate product interaction. Produced by GREATERGOOD, the project employs warm indoor lighting and dynamic framing to present the hardware. The aesthetic leans into a clean, polished visual style designed for vertical mobile displays.
Samsung · We Come To You Sasquatch: 16x9 :15
Samsung highlights its customer service and device support offerings in this :15 commercial, titled We Come To You Sasquatch. The spot features a narrative interplay between a bearded protagonist in a forest setting and a series of animated sequences involving a Bigfoot encounter. Produced by Crispin, the project balances live-action technique with character animation. The execution leans into a humorous tone to communicate the utility of the brand's repair services.
Samsung · Galaxy Buds 2
Samsung spotlights the Galaxy Buds 2 in this consumer electronics campaign, highlighting the device through a series of rhythmic, active vignettes. The project transitions between a high-energy gym environment and a relaxed cafe setting, emphasizing the versatility of the wireless earbuds for daily use. Featuring dynamic lighting and polished cinematic framing, the spot utilizes live-action technique to ground the product in authentic movement. Vibrant colour grading enhances the visual identity of the piece, with a custom soundtrack provided by Heavy Duty Projects.
Samsung · Galaxy Buds 1
Samsung highlights its Galaxy Buds 1 through a lifestyle-focused commercial that follows individuals throughout their daily routines. The project captures the integration of wearable technology into activities such as morning workouts and outdoor cycling. Featuring dynamic camera framing and a clean, live-action technique, the narrative leans into high-energy pacing and modern color grading. Sound design and music for the campaign were provided by Heavy Duty Projects.
Samsung · "All Roles" featuring Haley Kalil
Samsung’s All Roles commercial starring Haley Kalil explores the functionality of mobile privacy features within the context of a busy travel environment. Set within an airplane cabin, the spot follows Kalil as she navigates her smartphone content, highlighting how device technology manages user visibility among fellow passengers. Produced by Chromista, the film utilizes a clean, live-action technique to ground the product interaction in a realistic narrative. The visual execution relies on cinematic lighting to maintain a focused, intimate perspective on the mobile experience, supported by technical contributions from Mr. Bronx Audio Post, Picture Shop, and Hey Beautiful Jerk.
Samsung · "Privacy" featuring Boozer brothers
Samsung highlights the latest privacy display features of its smartphone range in this spot featuring the Boozer brothers. The narrative leans into practical, everyday scenarios to demonstrate device functionality through natural character interactions and detailed screen capture. Developed as a live-action technique piece, the commercial utilises vertical framing designed for digital and mobile consumption. The production maintains a clean aesthetic, supported by natural lighting to keep the focus on the product's security capabilities.
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