Facebook's digital platform campaigns, social films, and community-driven storytelling
Featured Facebook projects
This week's top Facebook projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Facebook · F8 ELLA
Facebook presents F8 ELLA, a live-action narrative film produced by Romance Films. The project follows a young woman navigating the transition of moving to a new city, capturing scenes ranging from her arrival on urban streets to settling into a new apartment. The film leans into a cinematic style, utilizing natural lighting to ground the story in a realistic environment. Throughout the narrative, the protagonist interacts with digital interfaces and holographic projections, weaving technology into a relatable lifestyle study.
Facebook · It’s Your World
Facebook's 'It's Your World' campaign is a commercial spot that explores the intersection of physical living spaces and digital connectivity. The piece follows a protagonist as she engages with augmented reality overlays, moving from a sunlit, eclectic apartment to an outdoor urban setting. Produced by Unicorns & Unicorns, the film uses live-action technique paired with integrated VFX to showcase virtual fashion and social experiences. With a score composed by MAS-Music and Strategy, the production leans into clean commercial framing and natural lighting to emphasize personal, connected experiences within the technology sector.
Facebook · All The Small Things
Facebook explores the intersection of offline creative passions and digital connection in the commercial spot, All The Small Things. The film follows a young hobbyist as she balances the intricate work of crafting miniatures with the engagement found within online communities. Produced by Suburban Girl Pictures with creative work by DEPT® US, the spot employs a clean, live-action technique to document the hobbyist’s workspace. Using natural light, the narrative captures the tactile reality of her projects alongside the digital sharing that facilitates her interactions, leaning into a lifestyle aesthetic that emphasizes personal creative expression.
Facebook · Longboard Family
Facebook’s Longboard Family commercial campaign highlights community connection through the lens of urban longboard dancing. Featuring fluid choreography across city streets and underpasses, the film integrates social media motifs with live-action performance. Produced by Object & Animal with creative work from Droga5 New York, the project utilizes a blend of cinematic framing and handheld tracking shots. The visual aesthetic transitions from muted daytime urban palettes to vibrant, neon-lit night sequences, capturing diverse skaters in motion. Post-production and visual effects were handled by MPC London and Company 3 New York, with sound design by Ballad.
Facebook · FKAtwigs-Facebook-LBBawards
This campaign for Facebook, titled FKAtwigs-Facebook-LBBawards, centers on energetic longboard dancing choreography performed in varied urban settings. From highway underpasses to city streets illuminated by neon at night, the production utilizes dynamic camera work and low-key lighting to capture fluid movement. The project leans into cinematic live-action techniques, utilizing slow-motion sequences to highlight the intersection of movement and community culture. The spot features creative direction from the team at Droga5 New York, with production handled by Object & Animal.
Facebook · Community Matters (happy version)
Facebook’s Community Matters (happy version) is a cinematic brand film that examines the facets of human connection through a series of vignettes. The narrative spans various environments, utilizing live-action technique to capture interactions ranging from synchronized swimmers to informal gatherings on city rooftops. Directed by Love Song, the piece employs natural lighting and a dynamic approach to framing to shift between wide landscape compositions and intimate character-focused moments. The visual aesthetic is defined by a saturated colour palette that cycles from deep ocean tones to golden sunlight, emphasizing the rhythm of everyday life.
Facebook · Community Matters (respect version)
Facebook explores themes of individuality and unity in the campaign 'Community Matters.' The cinematic film captures a diverse montage of scenes, ranging from urban street life and city skylines to quiet moments in billiard halls and coastal retreats. Produced by Love Song, the project utilizes slow motion and warm, natural tones to build its narrative atmosphere. Reflective surfaces and soft lighting underscore the focus on community connection, with subtitles providing a consistent thread throughout the live-action sequences.
Facebook · Memphis
The Memphis commercial for Facebook, produced by Love Song, explores a series of vignettes centered on human connection and transition. The project captures an array of environments, from the fast-paced energy of a corporate office to intimate, quiet moments in residential settings. Utilizing live-action techniques and natural light, the film navigates between interior workspaces, domestic scenes of unpacking, and expansive desert landscapes. The cinematography maintains a cinematic tone throughout, moving through diverse settings to observe a cast of characters in their respective environments.
Facebook · Benny
This commercial for Facebook, titled Benny, explores a quiet, intimate narrative centered on an elderly protagonist within a home environment. The production utilizes warm, cinematic lighting to build a reflective atmosphere, focusing on daily rituals and domestic detail. Developed by Facebook US, the project captures a lived-in aesthetic through live-action technique and measured pacing. Post-production support was provided by Cabin Edit, with sound design by Mophonics and production services from Biscuit Filmworks UK.
Facebook · In Feed Social Video
This social media campaign for Facebook We The Culture features artist Kemba in a documentary-style portrait. The project highlights the creative process through a blend of studio recording sequences and archival elements including cassette tapes and urban transit imagery. Produced by WORK USA, the campaign utilizes natural light and an analogue film aesthetic to capture the artist's creative expression. The visual narrative combines live-action technique with a clean, raw documentary approach.
Facebook · Once Upon A Time Every Where
Facebook presents Once Upon A Time Every Where, a commercial campaign produced by Droga5 London. The project focuses on skateboarding culture within an urban environment, capturing a group of riders as they navigate city architecture. The film utilizes a cinematic motion approach combined with a documentary-like energy. Through the use of live-action techniques and low-angle shots, the narrative highlights movement and local city life.
Facebook · Evolution of You
Facebook's 'Evolution of You' project is an animated campaign exploring the intersections of personal memory and daily digital interaction. The work employs a clean, vector-based visual language, utilizing bold outlines and flat color fills to illustrate the integration of social media notifications into the rhythm of a contemporary lifestyle. Moving through sequences of digital engagement, the animation transitions from solitary moments in transit to active memory browsing. The project leans into a minimalist aesthetic, emphasizing narrative clarity through smooth, modern movement and high-contrast color choices.
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