Featured HP projects
This week's top HP projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
HP · Stories of Reinvention
The Stories of Reinvention campaign for HP, produced by Bodega Studios, explores the intersection of creative professional life and modern technology. The film channels a high-energy narrative, utilizing a rapid montage to connect diverse urban environments with the physical reality of the creative process. The project leans into a cinematic visual language, shifting between bustling city streets, private studio workspaces, and tight product focus. Through live-action technique, the film captures a broad range of natural lighting, moving from vibrant daylight cityscapes to controlled, moody night interiors.
HP · Made To Be Less Hated: Ink Cartridge
HP explores the intersection of consumer technology and household frustration in this campaign for their ink cartridge range. The film centers on a candid, live-action observation of a user navigating the friction often associated with home office printing tasks. Utilizing a documentary approach, the production relies on warm, naturalistic interior lighting to ground the scene within a relatable domestic environment. The project, titled 'Made To Be Less Hated,' highlights the logistical challenges of printer maintenance through a quiet, observational lens.
HP · The Cookie Problem
The Cookie Problem is a commercial campaign for HP, developed by production house Ruffian. The narrative follows a young student working through a math assignment at her desk before using an HP printer to output her completed worksheet. The film transitions from the intimate setting of a bedroom into an industrial cookie manufacturing facility, where computer-generated designs are rendered as edible products. The visual language leans into a cinematic, warm aesthetic, contrasting the ambient blue tones of the workstation with the nostalgic atmosphere of the interior space. This live-action piece explores the intersection of digital productivity and physical manufacturing, with sound design by Citizen Music.
HP · Reinventing Encouragement
HP’s 'Reinventing Encouragement' is a commercial film that highlights intimate family moments within a modern domestic setting. The narrative follows a family as they move through a sunlit, contemporary interior, capturing everyday interactions from crafting at a desk to quiet observations in a kitchen. Utilizing a live-action technique, the project leans into a nostalgic aesthetic, characterized by smooth, observational camera movements and the use of natural light. The film is supported by original music and sound design from MAS-Music and Strategy.
HP · Inkable Cannes
HP’s Inkable Cannes project highlights the transition of digital photography into physical keepsakes through a network of home-printing services. The commercial campaign captures the scale of daily digital image production, following the journey from device-based capture to the output of tangible prints. Developed by the agency BBDO New York, the film utilizes live-action sequences and a clean aesthetic to illustrate the accessibility of the printing process. The production is supported by original music and sound design from MAS-Music and Strategy, grounding the narrative in a nostalgic yet modern context.
HP · HP Elite Dragonfly product launch activation
HP introduces the Elite Dragonfly laptop through a targeted product launch activation. The campaign utilizes a blend of live-action technique and 3D render/CGI to showcase the hardware design. Developed by agency The Department, the piece focuses on the lightweight form factor and tactile details of the device against an atmospheric, dark-toned background. The visual execution favors a clean, professional aesthetic to highlight the machine's material construction.
HP · HP Elite Dragonfly product launch activation
HP presents the product launch activation for the Elite Dragonfly, documenting a large-scale project staged at Ocean Cay in the Bahamas. The production centers on transforming the island’s landmark lighthouse into a canvas for projection mapping, utilizing dramatic light beams and vibrant visuals to highlight the device’s debut. Produced by agency The Department, this documentary-style film tracks the logistics behind the activation. The edit balances behind-the-scenes team interviews with live-action drone footage, capturing the movement between seaplanes, speedboats, and the coastal landscape.
HP · HP Elite Dragonfly product launch activation - BTS
This behind-the-scenes film documents the product launch activation for the HP Elite Dragonfly. The production details the development of an intricate public installation, set against the backdrop of an urban environment, while highlighting the design inspiration behind the lightweight device constructed from ocean-bound plastics. Produced in a documentary style, the film features interviews with the creative team at The Department, who directed the project. The visuals capture the assembly of the installation and shift between interior office spaces and exterior nighttime settings, utilizing natural lighting throughout the live-action sequences.
HP · Grow Beyond
The HP Grow Beyond project explores the evolution of creative concepts through a high-fidelity animation sequence. Produced by Framestore with creative direction from Giant Spoon, the work visualizes the transition from initial 2D pencil sketches into immersive 3D digital environments. Leaning into cinematic CGI techniques, the piece charts the growth of a tree from a monochrome sketch into a detailed digital form. The animation integrates complex botanical textures and vibrant environments, highlighting the capability of modern design tools to bring conceptual assets to life.
HP · Making Waves
HP’s 'Making Waves' is a dynamic motion piece that transitions from natural oceanic imagery into high-end computational graphics. The work captures a futuristic aesthetic, utilizing intricate particle formations to visualize the intersection of creative fluidity and advanced computing power. Developed by Giant Spoon with production and VFX expertise from Framestore, the project leans into cinematic animation and sophisticated visual effects. It eschews traditional narrative in favor of a sensory exploration of form, color, and digital motion.
HP · Wolf Security Film
This security awareness film for HP, produced by Anonymous Content, examines the prevalence of digital vulnerabilities within domestic environments. The narrative juxtaposes cinematic aerial views of residential landscapes and cityscapes with the focused, everyday activities of a young gamer and remote user, highlighting the intersection of modern technology and connectivity. Crafted with a clean, live-action aesthetic, the film uses atmospheric sound design and strategic typography to underscore its focus on enterprise cybersecurity. The project was developed by The Lab, with editorial work provided by EXILE.
HP · FIRST DAY
HP’s 'First Day' is a commercial spot capturing the anticipation of a new beginning. The film follows a protagonist navigating his morning routine in a sunlit, box-filled apartment, highlighting the small, human moments that precede a significant life transition. Produced by KUAMP, the film leans into a warm, domestic colour palette and natural light to establish its atmosphere. Clean interior framing reinforces the focus on the character’s preparations, from selecting an outfit to receiving a supportive message from home before heading out to start his new chapter.
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