Telstra

Telstra · Happy Internetting

Telstra’s 'Happy Internetting' campaign brings a playful, digital-first perspective to the telecommunications landscape. Created by agency Bear Meets Eagle On Fire, the project utilizes stylized 3D animation to populate a series of isometric rooms with eccentric characters and detailed, retro-inspired props. The visual execution leans into a vivid, high-saturation aesthetic, utilizing 3D render / CGI techniques and cinematic motion to build a cohesive, futuristic world. Post-production duties were handled by Mathematic Studio, with sound design from Rumble Studios rounding out the final piece.

Telstra · Second Life Sounds BTS 60

Telstra’s Second Life Sounds project stands as a masterful exploration of circular economy principles, transforming the bleak reality of e-waste into a vibrant narrative of renewal and innovation. This promotional video campaign serves as a public awareness initiative that documents the meticulous restoration of discarded consumer electronics, turning retired devices into fully functional audio technology. The visual language of the piece is starkly divided between the gloomy, low-key lighting found within the mounds of e-waste and the sharp, high-key lighting that characterizes the restoration process. Through precise live-action techniques, the cinematography lingers on the intimate details of circuit board repair, emphasizing the human element in salvaging technology. Produced by Revolver and featuring an evocative soundscape crafted by Sonar Music and The Avalanches, the project leans into a cinematic aesthetic that elevates the technical subject matter. Motion graphics featuring pulsating oscilloscope readouts provide a rhythmic pulse that mirrors the transformation of scrap into high-fidelity sound. The collaboration between agencies Bear Meets Eagle On Fire and +61 ensures that the core message regarding environmental impact remains both compelling and intellectually resonant. By blending corporate responsibility with high-end post-production VFX, the initiative transcends standard advocacy, offering a sophisticated look at how technology can be reclaimed to harmonize the relationship between modern convenience and environmental sustainability.

Telstra · Better on a Better Network

Telstra leans into a whimsical and character-driven narrative with their latest telecommunications campaign, Better on a Better Network, which deftly balances high-concept technical execution with a surprising, offbeat charm. The project centers on a singular, fluffy ram sporting a vibrant red knitted scarf, set against a vast, windswept landscape that feels both expansive and grounded. By blending live-action technique with seamless CGI and sophisticated VFX, the production crafts a cinematic quality that elevates the brand beyond standard technology marketing tropes. The visual storytelling captures a moody, atmospheric tone, aided by the soft, overcast lighting that emphasizes the texture of the ram's coat as it stands stoically amidst the rolling hills. This project highlights the seamless integration of digital craft and physical performance, proving that even the most complex visual effects can serve a character-forward narrative. With meticulous post production and VFX work by William McVay, the commercial functions as a testament to the power of well-executed 3D render processes when applied to unexpected brand ambassadors. Ultimately, the campaign succeeds by prioritizing a memorable, quirky aesthetic that lingers long after the final frame, demonstrating how top-tier creative production can transform the perception of a network provider into something genuinely captivating, visually distinct, and unexpectedly emotive for a contemporary audience.

Telstra · Free For All - Showcase

Telstra leans into vibrant visual storytelling with their Free For All showcase, a project that highlights the integration of public infrastructure within the Australian landscape. The campaign features telephone booths transformed with detailed, pop-culture-inspired character illustrations across a variety of settings, from urban storefronts to quiet suburban footpaths. The execution relies on live-action techniques to document these installations as they appear within their natural environments. Creative development for the initiative was led by Bear Meets Eagle On Fire and +61, focusing on the intersection of community utility and graphic art.

Telstra · Scamageddon

Telstra leans into a high-concept narrative for the Scamageddon campaign, utilizing a sci-fi framework to convey its messaging. Produced by SMUGGLER, the project unfolds on a meticulously crafted futuristic set, centering on an alien council scene that prioritizes detailed set design and atmospheric composition. The commercial employs cinematic lighting and extensive VFX to build its otherworldly environment, grounding the production in a stylized, immersive live-action technique. The visual direction maintains a consistent aesthetic across the project, framing the extraterrestrial encounter within a vast, metallic spacecraft.

Telstra · Stop motion farmer

Telstra leans into tactile storytelling with this stop motion animated commercial. The project centres on a miniature agricultural landscape, utilising detailed model craftsmanship to build a whimsical scene of a farmer and sheep set against a stylized, painted backdrop. The narrative transitions from this intimate, handmade aesthetic to a wider perspective of the continent, eventually zooming out to reveal satellite infrastructure in Earth orbit. Produced in collaboration with Passion Animation Studios, the piece integrates cinematic framing and clean art direction to highlight the scale of the brand’s network reach. Creative agency partners Bear Meets Eagle On Fire and +61 led the development, with VFX work from Stone Dogs and sound design by Rumble Studios.

Telstra · Stop motion hiker

Telstra leans into tactile storytelling in this stop-motion animated campaign. The project follows a miniature hiker traversing a rugged, stylized landscape, emphasizing connectivity by contrasting the vast scale of rolling mountain ranges with the precise, deliberate movements of the protagonist. Developed by Bear Meets Eagle On Fire and +61, the production features complex miniature sets brought to life through intricate stop-motion animation. The visual execution blends cinematic framing with a warm, nostalgic aesthetic, bridging the gap between terrestrial discovery and satellite technology.

Telstra · Stop motion miner

Telstra leans into tactile storytelling with this stop motion animation spot, featuring a miniature miner situated within an expansive, arid landscape. The project utilizes detailed miniature sets and textured clay elements to build a layered, sun-drenched environment. Developed by agency Bear Meets Eagle On Fire and produced by Passion Animation Studios, the animation combines cinematic framing with live-action techniques to define the visual tone. The production integrates work from a wider creative team, including +61, with sound design by Rumble Studios and post-production by Stone Dogs.

Telstra · Tame Your Tech

Telstra leans into visual abstraction for the Tame Your Tech campaign, utilising 3D render and CGI techniques to illustrate the complexities of modern connectivity. Developed by Roam with animation by Never Sit Still, the motion design features a fluid sequence where a single blue ethernet cable multiplies into a dense, geometric mass of connectors against a clean white backdrop. The project channels a minimalist aesthetic, using vibrant colour palettes to articulate the brand's technology focus. Sound design by Smith & Western Sound accompanies the motion, providing an audio landscape to the shifting, tangled forms.

Telstra · wherever we go 2

Telstra presents 'wherever we go 2,' a dynamic 3D animated commercial spot that follows a stylized character through a bustling urban environment. The project leverages vivid, saturated aesthetics and playful character movement to explore themes of connectivity within a city setting. Developed in collaboration with Bear Meets Eagle On Fire, +61, and OMD Australia, the production features CGI techniques integrated into a cinematic vertical format. Post-production duties were handled by Black Kite Studios and LBB Admin, with sound design provided by Micah Walker, Manderley Music, and Rumble Studios.

Telstra · wherever we go 2: Clown 15"

Telstra’s 15-second commercial spot, "Wherever we go 2: Clown," features an animated sequence depicting a character moving through a stylized urban environment. The project leans into warm, cinematic tones as the protagonist walks past detailed storefronts and brick façades. The production was brought to life through animation and VFX, with creative oversight from Bear Meets Eagle On Fire and +61. Post-production and visual effects were handled by BLACK KITE STUDIOS and LBB Admin, while media strategy was managed by OMD Australia. The spot features sound design and music by Micah Walker, Manderley Music, and Rumble Studios, with production support provided by Riff Raff Films.

Telstra · Domino, Seamless Home Internet 15" SmartFix