Uber
Uber's lifestyle-driven digital platform campaigns, commercial spots and transport narratives
Featured Uber projects
This week's top Uber projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Uber · Punctual Queen
In the fast-paced world of digital platforms and modern transit, Uber leans into the everyday rhythm of personal preparation with its latest campaign, Punctual Queen. The creative vision, helmed by the team at Mother New York, reframes the backseat of a ride-share vehicle as a functional extension of one's vanity. By showcasing a protagonist who seamlessly transitions from a home skincare routine to the final stages of a bold makeup application while in transit, the project highlights the reliability of the service through a lens of relatable human behavior. Executed through a clean, live-action technique, the narrative captures the essence of efficient city living with a cinematic flair. Production support from Arts & Sciences ensures the visual language remains grounded yet elevated, utilizing bright, natural lighting that emphasizes a lifestyle aesthetic. The narrative flow is punctuated by post-production work from Niccolò Montanari and sonic layers curated by Premier Music Group, grounding the high-energy concept in a polished reality. Rather than relying on heavy artifice, the commercial celebrates the quiet autonomy of the modern commuter, positioning the brand as the invisible partner to a busy schedule. This spot successfully balances high-level production values with a grounded, intimate performance, serving as a masterclass in how lifestyle branding can feel both aspirational and entirely accessible to the everyday user.
Uber · Mom Incoming
Uber explores the intersection of family life and logistical convenience in this commercial campaign, Mom Incoming. The spot leans into a documentary aesthetic, focusing on the cadence of domestic routines and the role of mobility services in managing household demands. Shot with live-action techniques, the narrative uses natural light to maintain a clean, candid tone. The production features a soundscape developed by Wave Studios NY, complementing the vertical-format visual approach to real-world scenarios.
Uber · Kim K Noice
Uber Eats highlights a casual domestic interaction in this commercial spot titled 'Kim K Noice'. The production, helmed by GREATERGOOD, features Kim Kardashian alongside a second talent in a staged wood-paneled living room. The live-action technique leans into a relaxed, candid aesthetic, utilizing natural domestic lighting to frame the beverage-focused narrative. The scene centers on the interaction between the two subjects while incorporating elements of sports memorabilia and athletic apparel to define the interior setting.
Uber · In Good Time
The "In Good Time" commercial spot for Uber captures an intimate, shifting narrative that transitions from a quiet bar interior to a vibrant outdoor setting. The spot leans into a cinematic aesthetic, utilizing low-key lighting and warm, natural tones to anchor the playfulness of the scene. Developed by Mother NY, the production features work from MJZ, Cabin Editorial, and Sonic Union. The live-action commercial highlights the utility of the rideshare service through a series of rhythmic cuts, bridging the gap between evening social moments and leisure.
Uber · On The Way
Uber’s 'On The Way' commercial spots capture a series of diverse daily interactions, framing the experience of transit through a lens of human connection. The project moves across varied environments, transitioning from intimate home interiors to public urban streetscapes. Produced by GREATERGOOD, the piece utilizes a live-action technique to build an observational narrative. The execution relies on warm lighting and natural indoor tones to maintain a cinematic quality throughout the montage.
Uber · Get 17% off with code: IRISHEXIT17
Uber introduces a promotional campaign for their rideshare service, balancing moments of domestic leisure with the practicalities of travel. The commercial shifts from a quiet, bright interior setting to the active atmosphere of a film production environment, highlighting a discount offer for users. Produced by Gravy Films, the project utilizes live-action techniques to contrast a relaxed, clean visual aesthetic with the behind-the-scenes reality of a busy shoot. Post-production and VFX are managed by Niccolò Montanari, with audio design and music provided by Mackcut, Mr. Bronx Audio, and William McVay.
Uber · Trains, Now On Uber
Uber expands its platform integration in this commercial campaign, highlighting the addition of train ticketing to the mobile app. The spot captures a typical commuter interaction on a railway platform, focusing on the ease of transitioning from booking to travel. Produced by Biscuit Filmworks, the film utilizes live-action technique to ground the service update in a familiar, real-world setting. The visual execution relies on natural, diffuse lighting to maintain a clean aesthetic across the busy station environment.
Uber · Uber One
Uber brings Christopher McDonald to the screen for this Uber One commercial, leaning into a casual, outdoor aesthetic set against a golf course backdrop. The spot focuses on the platform's membership service, utilizing a live-action technique to deliver its message. The project was developed by agencies Poem and Hatched, with production handled by Poem and media managed by EssenceMediacom. Captured in natural daylight, the production maintains a clean visual identity consistent with digital platform advertising.
Uber · Lost & Found
Uber’s Lost & Found campaign highlights the reality of items left behind in rideshare vehicles. The project features a series of vertical video spots starring racing driver Lando Norris and pop singer Kylie Minogue, who speak directly to the camera in phone-style segments. The commercial execution leans into a clean, live-action aesthetic, showcasing how personal effects like a racing helmet or gloves are recovered. The campaign extends across various touchpoints, integrating press clippings from publications such as Time Out, Yahoo Sports, and GQ with digital mockups and street advertising. Creative development was led by Mother, who handled both agency and production responsibilities. Additional project support was provided by Big Sky Studios and Realise.
Uber · Can't Do That If You're Driving - Hero
This campaign for Uber highlights the convenience of rideshare services, focusing on the transition from driver to passenger. The spot utilizes live-action technique to capture a sequence of night scenes, contrasting the focus required behind the wheel with the freedom of the back seat. Cinematic in execution, the project employs moody atmospheric lighting to define the urban environment. The narrative leans into the spontaneity of the experience, featuring scenes of passengers relaxing and interacting with their devices as they navigate the city. Production for this work was helmed by FINCH, Chee Productions, and Special Made Production, with creative development by Special. Sound design and music were provided by Rumble Studios, while ARC (Australia) managed post-production and VFX. EssenceMediacom oversaw the media strategy.
Uber · Sorry for the silence
This commercial campaign for Uber captures a quiet, relatable travel moment in a live-action spot. The narrative centers on a passenger finding a moment of calm during a ride, emphasizing a simple, observational approach to the passenger experience. Produced by Birth France and SHOTINMARS, with creative development from agency Buzzman, the film utilizes professional live-action techniques. The horizontal format focuses on the intimacy of the vehicle interior, contrasting the subject's experience with the movement of the blurred streetscape outside.
Uber · An Uber Holiday Story - Close
This commercial for Uber captures a quiet moment of connection amidst the rush of holiday travel. The narrative follows a protagonist moving through a high-traffic airport terminal before transitioning to the relative calm of a rideshare vehicle. The production leans into cinematic camera work to bridge the gap between the chaotic, cool-toned exterior of the airport and the warm, intimate atmosphere inside the car. The project utilizes live-action technique to ground the reunion in a realistic setting, accented by slow motion to emphasize the emotional beat of the encounter.
Explore other Apps & Digital Platforms brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.