Department Stores
Department Stores are the one retail category built around a tradition that's become content in its own right — the elaborately decorated holiday storefront window. On Visie, that craft spans campaign and window display photography for marques like Saks, Bloomingdale's, Bergdorf Goodman, and Harry Rosen, often built around designer exclusives available nowhere else.
This week's top Department Stores projects
This week's top Department Stores projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Saks Fifth Avenue · Fall 2026 Ad Campaign
The Saks Fifth Avenue Fall 2026 advertising campaign captures an editorial approach to seasonal luxury retail. Photographed by Nadine Ijewere, the project documents a series of outdoor compositions featuring models Felice Noordhoff, Jae Lee, Divine Mugisha, Sanique, and Scarlett White. Set against the urban backdrop of New York City, the work balances group dynamics and individual styling within park and street settings. Utilizing natural light and hard light, the imagery emphasises the textures of autumn apparel, from structured leather to ribbed knits. The campaign leans into a commercial aesthetic, highlighting wardrobe pieces such as draped gowns and oversized sweaters while capturing the architectural environment of the city.
Project Bergdorf Goodman · Bergdorf Goodman Summer 2026 Campaign
For the Bergdorf Goodman Summer 2026 campaign, the creative team leans into the quintessential luxury of coastal living to produce an editorial narrative that feels both aspirational and grounded. Photographer Joshua Woods captures the essence of a serene getaway, utilizing natural light to bathe the frame in the warm, golden hues of a sun-drenched beach. The campaign centers on model Abby Champion, whose presence brings a relaxed, contemporary elegance to the visual story. By pairing the fluidity of white lace and cotton button-downs with more structured, vibrant fashion choices, stylist Emma Wyman creates a balanced aesthetic that feels remarkably modern. The artistry is further elevated by hair stylist Dre Demry Sanders and makeup artist Allie Smith, whose work leans into a refined, editorial minimalism that celebrates clean lines and soft textures. Through a series of lifestyle portraits and candid moments against the backdrop of sandy terrain and swaying palm trees, the project successfully captures the spirit of the season. The imagery relies on the interplay of light and shadow, leaning into a bright color palette that underscores the high-end retail experience. Every composition feels intentional, blending commercial polish with a contemplative atmosphere that invites the viewer to step into a sophisticated, sun-soaked dreamscape that remains firmly rooted in the heritage of the Bergdorf Goodman brand.
M&S · Love That
The M&S 'Love That' campaign presents a series of observational vignettes, capturing fleeting daily moments across diverse urban and domestic environments. The commercial video highlights everyday scenes, ranging from quiet indoor rituals to rhythmic street-side interactions. Directed through the lens of Maximilian Pittner as Director of Photography, the project utilizes a clean, live-action technique and soft natural lighting to frame its subjects. The production, supported by SMUGGLER and creative agency Mother, maintains a grounded aesthetic through the work of production designer Max Randall. Post-production and VFX were handled by Black Kite Studios, completing the narrative focus on relatable lifestyle sequences.
David Jones · Christmas Windows
David Jones celebrates the holiday season with 'Christmas Windows,' a festive campaign that chronicles the evolution of the department store’s iconic window displays across multiple decades. The film leans into a cinematic aesthetic, utilizing live-action techniques to bridge the gap between historical shopfronts and modern retail tradition. Moving through distinct periods, the narrative highlights the detailed props and period-specific styling that have defined the brand's seasonal presence. The production, managed by Collider, features a shift from vintage brick-street settings to contemporary festive displays, emphasizing a nostalgic tone throughout the campaign. Creative work was led by Droga5 ANZ, part of Accenture Song, with post-production and visual effects provided by Fin Design + Effects.
Project Chadstone · Brand Campaign
Chadstone’s 'A Life Less Ordinary' brand campaign presents a diverse series of editorial and commercial vignettes that span retail, leisure, and cinematic settings. The imagery employs saturated, warm palettes and high-contrast lighting techniques to explore stylized daily routines, from amusement park joyrides to quiet moments in a theater. Creative direction is led by Michaela Webb, with art direction by Ziggy Huang and production by Beckie Mitchell. The visual execution relies on editorial styling by Kate Darvill, alongside detailed prop design from Asha Barr and hair and makeup artistry by Peter Beard. The campaign features a mix of controlled commercial studio setups and natural light photography, with technical work captured by photographer Georges Antoni.
Bergdorf Goodman · Bergdorf Soirée Holiday 2025 Campaign
Bergdorf Goodman presents its Holiday 2025 campaign, a narrative-driven film centered on the anticipation of a festive soirée. Directed by Alexandre Bassard, the piece follows a cast of characters through stylized settings, moving from a luxury retail floor to intimate workspaces. The aesthetic leans into a polished, cinematic approach with warm lighting that accentuates the campaign's focus on detail, including embossed invitations and refined craft. The production features appearances by Maggie Maurer, Cipriana Quann, Tk Quann, and Willy Chavarria, with hair styling by Eugene Souleiman and makeup by Yumi Lee.
Neiman Marcus · The Hat Lady in 'Extraordinary' Pursuits
Neiman Marcus presents 'Extraordinary Pursuits,' a fashion-focused campaign starring Ayo Edebiri. The narrative follows a character known as The Hat Lady as she moves through urban landscapes and stately interior settings. Directed through ArtPartner, the production leans into a nostalgic aesthetic, utilizing 1990s visual cues and analogue film techniques. The piece captures a cinematic quality through natural light, transitioning from city streets into the grand architecture of a classic lobby.
Project David Jones · The Home of Christmas
David Jones explores festive motifs in its "The Home of Christmas" campaign, a retail-focused series that grounds holiday gifting in an open-air, pastoral setting. Moving away from traditional indoor studio spaces, the work utilizes natural light and sun-drenched meadows to highlight a curated selection of apparel and festive decor. Photographer Simon Upton leads the visuals, which feature editorial-style portraiture and lifestyle groupings centered around elaborate outdoor dining settings and gift-giving vignettes. The execution relies on warm tones and clean compositions, incorporating large-scale decorative props to define the seasonal narrative. Supporting the production, Kirsten Bookallil provides set design with an emphasis on golden-hour aesthetics, while food styling by Lisa Featherby rounds out the festive tabletops.
Top Department Stores brands
Browse the world's most renowned Department Stores brands, their projects and creatives who worked with them.
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