Bergdorf Goodman
Bergdorf Goodman's sophisticated fashion editorials and campaigns across retail and department stores
Featured Bergdorf Goodman projects
This week's top Bergdorf Goodman projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Bergdorf Goodman · Bergdorf Goodman Summer 2026 Campaign
For the Bergdorf Goodman Summer 2026 campaign, the creative team leans into the quintessential luxury of coastal living to produce an editorial narrative that feels both aspirational and grounded. Photographer Joshua Woods captures the essence of a serene getaway, utilizing natural light to bathe the frame in the warm, golden hues of a sun-drenched beach. The campaign centers on model Abby Champion, whose presence brings a relaxed, contemporary elegance to the visual story. By pairing the fluidity of white lace and cotton button-downs with more structured, vibrant fashion choices, stylist Emma Wyman creates a balanced aesthetic that feels remarkably modern. The artistry is further elevated by hair stylist Dre Demry Sanders and makeup artist Allie Smith, whose work leans into a refined, editorial minimalism that celebrates clean lines and soft textures. Through a series of lifestyle portraits and candid moments against the backdrop of sandy terrain and swaying palm trees, the project successfully captures the spirit of the season. The imagery relies on the interplay of light and shadow, leaning into a bright color palette that underscores the high-end retail experience. Every composition feels intentional, blending commercial polish with a contemplative atmosphere that invites the viewer to step into a sophisticated, sun-soaked dreamscape that remains firmly rooted in the heritage of the Bergdorf Goodman brand.
Bergdorf Goodman · Bergdorf Soirée Holiday 2025 Campaign
Bergdorf Goodman presents its Holiday 2025 campaign, a narrative-driven film centered on the anticipation of a festive soirée. Directed by Alexandre Bassard, the piece follows a cast of characters through stylized settings, moving from a luxury retail floor to intimate workspaces. The aesthetic leans into a polished, cinematic approach with warm lighting that accentuates the campaign's focus on detail, including embossed invitations and refined craft. The production features appearances by Maggie Maurer, Cipriana Quann, Tk Quann, and Willy Chavarria, with hair styling by Eugene Souleiman and makeup by Yumi Lee.
Project Bergdorf Goodman · The Right Feel
Bergdorf Goodman presents The Right Feel, a menswear fashion editorial series that focuses on the tactile qualities of seasonal tailoring and knitwear. Photographed by Robbie Lawrence with art direction by Ethel Park, the project emphasizes a clean, minimalist aesthetic across a collection of studio portraits. Fashion editor and stylist Matt Holmes curates a series of layered looks, ranging from structured tweed overcoats to relaxed, vertically ribbed outerwear. The imagery utilizes soft light to draw attention to fabric textures, captured against neutral backdrops to maintain a commercial, uncluttered composition. Tyler Riggs serves as the featured model, showcasing pieces that blend refined menswear with modern, clean styling. Grooming is provided by hair stylist Tamas Tuzes.
Project Bergdorf Goodman · Line of Work
Bergdorf Goodman presents Line of Work, a fashion editorial campaign that leans into clean, structured tailoring and sophisticated accessories. The series utilizes natural light and an analogue film aesthetic to capture sharp silhouettes against classic architectural and lush outdoor backdrops. Creative direction by Elle Strauss and fashion styling by Delphine Danhier define the project's refined sensibility. Photographer Tess Ayano captures a series of portraits and full-length shots featuring models Rachel Marx and Victoria Fawole, with hair styling by Dylan Chavles and makeup by Marcelo Gutierrez. Casting for the campaign was provided by Erin Simon.
Project Bergdorf Goodman · A Soft Touch
Bergdorf Goodman presents A Soft Touch, a fashion editorial series that leans into minimalist styling and clean silhouettes. Captured by photographer Jeremy Everett, the project highlights seasonal accessories through a series of poised, outdoor portraits. The series features styling by Andrew Sauceda, who pairs textured leathers and structured tailoring against muted urban architectural backdrops. Leveraging natural light to emphasize the materiality of each garment, the work maintains a consistent, editorial visual language across the full collection. Production for the project was managed by Wes Olson, with hair and makeup contributions from Rachel Lee and Allie Smith.
Project Bergdorf Goodman · Work & Play: The Designer Collections This Season Softens the Distinctions
Bergdorf Goodman presents Work & Play, a fashion editorial campaign that examines the evolving silhouettes of the season's designer menswear collections. Photographed by Olivia Arthur, the series utilizes natural light and an analogue-inspired aesthetic to highlight relaxed tailoring and modern textures. The project features casting by Erin Simon and movement direction by Jorge Dorsinville, bringing a structured, architectural feel to the urban settings. The imagery channels a clean, editorial look across varied outdoor environments, emphasizing the fluid interplay between formal design and casual wear.
Project Bergdorf Goodman · A Uniform of Ease
A Uniform of Ease is a fashion editorial series for Bergdorf Goodman that explores contemporary menswear through a minimalist lens. Captured by photographer Anders Edström, the imagery utilizes bright natural light and clean studio environments to highlight the textures of luxury outerwear, suede, and tailored separates. Art directed by Ethel Park with styling by Andrew Sauceda, the project features model Luthando Ngema in a series of composed portraits. The editorial focuses on sharp, defined silhouettes and a refined aesthetic, emphasizing the drape and material quality of the garments. Hair styling by Junya Nakashima and casting by Erin Simon round out the production team for this series.
Project Bergdorf Goodman · Ebb and Flow
Ebb and Flow is a luxury fashion editorial campaign for Bergdorf Goodman. The series features photography by Esther Theaker, with art direction by Ethel Park and fashion styling by Emma Wyman. Characterized by a clean aesthetic and the use of natural light, the project places focus on architectural silhouettes and textural contrasts. Models Ajah Angau Jok and Olivia Petronella Palermo navigate bright, minimalist interior spaces that frequently incorporate lush greenery and reflective surfaces. The imagery leans into a narrative of fluid motion, highlighting the drape of evening gowns and structured tailoring. Techniques including editorial framing and warmth-focused color palettes define the visual approach. The work remains grounded in a refined, minimalist sensibility throughout the series.
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