Bergdorf Goodman
Bergdorf Goodman's sophisticated fashion editorials and campaigns across retail and department stores
Featured Bergdorf Goodman projects
This week's top Bergdorf Goodman projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Bergdorf Goodman · Bergdorf Goodman Summer 2026 Campaign
For the Bergdorf Goodman Summer 2026 campaign, the creative team leans into the quintessential luxury of coastal living to produce an editorial narrative that feels both aspirational and grounded. Photographer Joshua Woods captures the essence of a serene getaway, utilizing natural light to bathe the frame in the warm, golden hues of a sun-drenched beach. The campaign centers on model Abby Champion, whose presence brings a relaxed, contemporary elegance to the visual story. By pairing the fluidity of white lace and cotton button-downs with more structured, vibrant fashion choices, stylist Emma Wyman creates a balanced aesthetic that feels remarkably modern. The artistry is further elevated by hair stylist Dre Demry Sanders and makeup artist Allie Smith, whose work leans into a refined, editorial minimalism that celebrates clean lines and soft textures. Through a series of lifestyle portraits and candid moments against the backdrop of sandy terrain and swaying palm trees, the project successfully captures the spirit of the season. The imagery relies on the interplay of light and shadow, leaning into a bright color palette that underscores the high-end retail experience. Every composition feels intentional, blending commercial polish with a contemplative atmosphere that invites the viewer to step into a sophisticated, sun-soaked dreamscape that remains firmly rooted in the heritage of the Bergdorf Goodman brand.
Bergdorf Goodman · Bergdorf Soirée Holiday 2025 Campaign
Bergdorf Goodman presents its Holiday 2025 campaign, a narrative-driven film centered on the anticipation of a festive soirée. Directed by Alexandre Bassard, the piece follows a cast of characters through stylized settings, moving from a luxury retail floor to intimate workspaces. The aesthetic leans into a polished, cinematic approach with warm lighting that accentuates the campaign's focus on detail, including embossed invitations and refined craft. The production features appearances by Maggie Maurer, Cipriana Quann, Tk Quann, and Willy Chavarria, with hair styling by Eugene Souleiman and makeup by Yumi Lee.
Project Bergdorf Goodman · The Right Feel
Bergdorf Goodman presents The Right Feel, a menswear fashion editorial series that focuses on the tactile qualities of seasonal tailoring and knitwear. Photographed by Robbie Lawrence with art direction by Ethel Park, the project emphasizes a clean, minimalist aesthetic across a collection of studio portraits. Fashion editor and stylist Matt Holmes curates a series of layered looks, ranging from structured tweed overcoats to relaxed, vertically ribbed outerwear. The imagery utilizes soft light to draw attention to fabric textures, captured against neutral backdrops to maintain a commercial, uncluttered composition. Tyler Riggs serves as the featured model, showcasing pieces that blend refined menswear with modern, clean styling. Grooming is provided by hair stylist Tamas Tuzes.
Project Bergdorf Goodman · Line of Work
Bergdorf Goodman presents Line of Work, a fashion editorial campaign that leans into clean, structured tailoring and sophisticated accessories. The series utilizes natural light and an analogue film aesthetic to capture sharp silhouettes against classic architectural and lush outdoor backdrops. Creative direction by Elle Strauss and fashion styling by Delphine Danhier define the project's refined sensibility. Photographer Tess Ayano captures a series of portraits and full-length shots featuring models Rachel Marx and Victoria Fawole, with hair styling by Dylan Chavles and makeup by Marcelo Gutierrez. Casting for the campaign was provided by Erin Simon.
Project Bergdorf Goodman · A Soft Touch
Bergdorf Goodman presents A Soft Touch, a fashion editorial series that leans into minimalist styling and clean silhouettes. Captured by photographer Jeremy Everett, the project highlights seasonal accessories through a series of poised, outdoor portraits. The series features styling by Andrew Sauceda, who pairs textured leathers and structured tailoring against muted urban architectural backdrops. Leveraging natural light to emphasize the materiality of each garment, the work maintains a consistent, editorial visual language across the full collection. Production for the project was managed by Wes Olson, with hair and makeup contributions from Rachel Lee and Allie Smith.
Project Bergdorf Goodman · Work & Play: The Designer Collections This Season Softens the Distinctions
Bergdorf Goodman presents Work & Play, a fashion editorial campaign that examines the evolving silhouettes of the season's designer menswear collections. Photographed by Olivia Arthur, the series utilizes natural light and an analogue-inspired aesthetic to highlight relaxed tailoring and modern textures. The project features casting by Erin Simon and movement direction by Jorge Dorsinville, bringing a structured, architectural feel to the urban settings. The imagery channels a clean, editorial look across varied outdoor environments, emphasizing the fluid interplay between formal design and casual wear.
Project Bergdorf Goodman · A Uniform of Ease
A Uniform of Ease is a fashion editorial series for Bergdorf Goodman that explores contemporary menswear through a minimalist lens. Captured by photographer Anders Edström, the imagery utilizes bright natural light and clean studio environments to highlight the textures of luxury outerwear, suede, and tailored separates. Art directed by Ethel Park with styling by Andrew Sauceda, the project features model Luthando Ngema in a series of composed portraits. The editorial focuses on sharp, defined silhouettes and a refined aesthetic, emphasizing the drape and material quality of the garments. Hair styling by Junya Nakashima and casting by Erin Simon round out the production team for this series.
Project Bergdorf Goodman · Ebb and Flow
Ebb and Flow is a luxury fashion editorial campaign for Bergdorf Goodman. The series features photography by Esther Theaker, with art direction by Ethel Park and fashion styling by Emma Wyman. Characterized by a clean aesthetic and the use of natural light, the project places focus on architectural silhouettes and textural contrasts. Models Ajah Angau Jok and Olivia Petronella Palermo navigate bright, minimalist interior spaces that frequently incorporate lush greenery and reflective surfaces. The imagery leans into a narrative of fluid motion, highlighting the drape of evening gowns and structured tailoring. Techniques including editorial framing and warmth-focused color palettes define the visual approach. The work remains grounded in a refined, minimalist sensibility throughout the series.
Project Bergdorf Goodman · Holiday 2025 Ad Campaign
For their Holiday 2025 ad campaign, Bergdorf Goodman leans into a sophisticated, timeless narrative that feels less like a commercial blitz and more like a collection of intimate character studies. Captured through the lens of photographer and director Alexandre Bassard, the project bridges the gap between luxury fashion and elevated lifestyle storytelling. Across the series, the aesthetic relies heavily on high-key natural light and a deliberate, editorial minimalism that allows the textures of velvet, crisp cotton, and stone to take center stage. From the quiet intellectualism of an office setting featuring vintage writing tools to the rhythmic hustle of a shopper navigating the sidewalk with an Airedale Terrier in tow, each portrait feels grounded and authentic. The campaign features a diverse ensemble of talent, including Linda Fargo, Willy Chavarria, Maggie Maurer, Cacho Falcon, TK Quann, Cipriana Quann, Quentin Jones, and Bernard Maisner, who each bring a distinct personality to these commercial portraits. By centering the imagery on the iconic limestone facade of the Bergdorf Goodman entrance and utilizing soft, monochromatic palettes, the work reinforces the brand’s heritage while maintaining a contemporary edge. It is a masterclass in restrained elegance, proving that even in the height of the holiday season, luxury fashion houses can tell a resonant story through carefully composed portraiture and a commitment to genuine atmosphere.
Project Bergdorf Goodman · Glam Slam
Glam Slam is a seasonal fashion editorial project for Bergdorf Goodman, captured through a sophisticated lens that emphasizes texture and silhouette. Photographer Esther Theaker works alongside art director Ethel Park and fashion stylist Bianca Raggi to frame a series of polished, high-end looks against both neutral studio backdrops and curated urban settings. The series leans into minimalist aesthetics, utilizing clean composition and controlled lighting—ranging from soft studio diffusion to natural ambient light—to highlight intricate garment construction. Models Liah N and Liisa Winkler anchor the collection, supported by hair styling from Dre Demry Sanders and makeup by Yumi Lee. The work maintains a consistent, refined editorial tone throughout.
Project Bergdorf Goodman · Forever Chic
Forever Chic is a fashion editorial campaign for Bergdorf Goodman that captures a refined, contemporary aesthetic. The project features clean architectural lines, utilizing concrete grid walls and textured stone surfaces as a minimalist backdrop for a series of tailored looks. Through the lens of photographer Marie Deteneuille and art direction by Ethel Park, the imagery leans into high-contrast editorial photography, where natural light defines the geometry of the settings and the texture of the garments. The wardrobe, styled by Jason Rider, balances structured tailoring with fluid, oversized silhouettes and shimmering accents. Supporting the visuals, hair stylist Sonny Molina and makeup artist Janessa Paré maintain a cohesive, polished look across diverse ensembles, ranging from double-breasted suits to asymmetrical ruffled skirts. Featuring models Ana Elisa Brito and Colin Jones, the campaign offers an understated look at modern luxury fashion.
Project Bergdorf Goodman · The Shape of Things
Bergdorf Goodman’s 'The Shape of Things' is a menswear editorial project that highlights contemporary tailoring through a series of full-length studio portraits. Featuring model Mou Lam, the series leans into a minimalist aesthetic, utilizing soft lighting and muted, monochromatic backdrops to place the focus on garment silhouette and textile detail. The project was photographed by Jessica Madavo, with art direction provided by Ethel Park and fashion styling by Matt Holmes. The imagery emphasises clean lines and structure, moving from oversized blazers and boxy silhouettes to detailed botanical prints and elevated casual wear, with hair styling by Dylan Chavles.
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