Ebay
Ebay's commercial campaigns and platform films across retail and e-commerce
Featured Ebay projects
This week's top Ebay projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Ebay · Part of the Sound
Ebay captures the high-octane intensity of Formula 1 in Part of the Sound. The commercial channels the atmosphere of motorsport culture, featuring a series of sequences that highlight track action, technical mechanical close-ups, and the celebration of victory. Developed by JOAN New York with production by Only Child, the film utilizes dynamic camera angles and slow motion to underscore the energy of the sport. The work documents team dynamics and the precise details of racing hardware through a cinematic, live-action approach.
Ebay · Authenticity Guarantee
Ebay showcases its Authenticity Guarantee program in this commercial, highlighting the verification protocols behind luxury transactions. The spot moves through professional settings where items are meticulously inspected to ensure compliance with marketplace standards. With cinematic lighting and detailed close-ups, the execution centers on the verification process. The project utilizes live-action technique and warm tones to maintain a focus on security and quality assurance, supported by custom sound design from Sonic Union.
Vogue, Ebay · Madelyn Cline
Vogue and eBay collaborate on this fashion editorial project, featuring actress Madelyn Cline to spotlight circular fashion and the pre-loved retail market. The work transitions between black-and-white backstage styling sequences and vivid, full-color studio portraits. The film utilises clean, live-action techniques set against minimalist white backdrops and checkered studio floors. The styling choices emphasise the textures of the selected wardrobe, ranging from structured denim to era-inspired knitwear.
Ebay · Everybody has a thing
The 'Everybody Has a Thing' campaign for eBay highlights the personal nature of collecting and the stories behind cherished objects. Directed by King She with creative direction from Tom Martin, Julian Schreiber, Sian Binder, and Lea Egan, the narrative-driven commercial features a series of intimate vignettes that traverse domestic settings and musician workspaces. The film leans into natural light and cinematic live-action techniques to frame diverse subjects, ranging from synthesisers and lucky cat figurines to luxury leather handbags. Fashion stylist Alice Babridge contributes to the visual texture of the production, while the cinematography maintains gentle camera movements throughout the series of vignettes.
Ebay · Built to Spec
Ebay’s 'Built to Spec' project is a commercial film that highlights the platform's role in the automotive enthusiast and repair space. Directed by Sunny Sixteen, the film features Pete Davidson reflecting on personal milestones while set against the backdrop of a working garage. The edit leans into a documentary aesthetic, utilizing live-action techniques to contrast candid interview moments with technical footage of vehicle suspension work and custom modifications. The production emphasizes an authentic workshop atmosphere, showcasing the specialized tools and components available through the platform. The project was produced by nobodys, with agency support provided by Edelman NYC.
Ebay · The Vault Trials
Ebay introduces 'The Vault Trials,' a campaign spotlighting its specialized trading card storage and authentication facility. The film focuses on the high-tech infrastructure and security measures designed to protect high-value collector assets, utilizing dynamic cuts to showcase app interfaces alongside professional handling processes. Developed by the team at The Many, this commercial project channels a high-performance aesthetic. It leans into a combination of live-action technique and graphic overlays to visualize the storage environment, catering to collectors within the sports and gaming market.
Ebay · Let It Go. For Free. Violine
Ebay’s campaign for 'Let It Go. For Free. Violine' frames the act of listing pre-loved instruments on its platform through a domestic lens. Centered on a musician in a sun-drenched living room, the spot leans into a warm, lived-in aesthetic while focusing on the personal narratives surrounding musical equipment. The project features live-action technique and relies on natural light to maintain a clean, grounded tone. Produced by Cobblestone Filmproduktion GmbH with additional support from Matchpoint Productions, the piece emphasizes the tactile details of the instrument and the environment. Agency Achtung! GmbH handled the creative direction, with post-production services provided by Cobblestone Filmproduktion GmbH.
Ebay · Let It Go. For Free. Smartwatch
Ebay’s ‘Let It Go. For Free.’ campaign segment highlights the resale market through a commercial lens. The film features two figures in a domestic interior, emphasizing the tactile nature of accessories and wearable tech. The production employs a cinematic approach, utilising live-action techniques and natural daylight filtered through blinds to establish an intimate atmosphere. The narrative focuses on the ritual of styling and the interaction with items such as a smartwatch and jewellery. Creative development was led by Achtung! GmbH, with production and post-production managed by Cobblestone Filmproduktion GmbH and additional service support from Matchpoint Productions.
Ebay · Circle
Ebay’s 'Circle' commercial highlights the platform’s marketplace ecosystem through a series of comedic vignettes. The film tracks a relay of items changing hands, moving from person to person as participants pass along pre-owned goods. Produced by CZAR Amsterdam with creative direction from McCann Worldgroup, the campaign leans into live-action techniques to portray relatable home environments. The narrative uses a sequence of cozy interior settings and warm lighting to underscore the ease of the resale process.
Ebay · Safe
Ebay’s 'Safe' campaign highlights the functionality of its e-commerce platform for peer-to-peer transactions. Featuring a series of vignettes, the commercial video follows various individuals as they list items ranging from sneakers to household appliances via mobile devices. Produced by Fount.space with creative development from Jung von Matt SPREE, the spot emphasizes a user-friendly experience within domestic environments. The execution employs live-action technique and dynamic camera movements, supported by a bespoke soundscape from Hello Robin, to frame the selling process as a straightforward home activity.
Ebay · Picking the Parts - Tyres
eBay explores the critical role of tyres in Formula 1 racing strategy in this commercial spot, Picking the Parts - Tyres. The film captures the intensity of the sport through high-speed track footage and technical close-ups of automotive components, framed within a polished professional context. Developed by agency JOAN New York and produced by Only Child, the project features commentary from team members alongside dynamic, live-action footage of racing cars. The piece highlights the intersection of motorsport engineering and high-performance racing.
Ebay · Picking the Parts - Seat
Ebay explores the technical precision behind Formula 1 in the promotional video 'Picking the Parts - Seat.' Produced by Only Child with creative direction from agency JOAN New York, the film focuses on the engineering and safety considerations of custom race car seat shells. The narrative bridges the gap between expert design and performance, featuring a McLaren team member inside the workshop. The cinematography utilizes live-action technique, warm natural lighting, and high-speed tracking shots to document the transition from raw components to finished motorsport equipment.
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