Ebay
Ebay's commercial campaigns and platform films across retail and e-commerce
Featured Ebay projects
This week's top Ebay projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Ebay · Part of the Sound
Ebay captures the high-octane intensity of Formula 1 in Part of the Sound. The commercial channels the atmosphere of motorsport culture, featuring a series of sequences that highlight track action, technical mechanical close-ups, and the celebration of victory. Developed by JOAN New York with production by Only Child, the film utilizes dynamic camera angles and slow motion to underscore the energy of the sport. The work documents team dynamics and the precise details of racing hardware through a cinematic, live-action approach.
Ebay · Authenticity Guarantee
Ebay showcases its Authenticity Guarantee program in this commercial, highlighting the verification protocols behind luxury transactions. The spot moves through professional settings where items are meticulously inspected to ensure compliance with marketplace standards. With cinematic lighting and detailed close-ups, the execution centers on the verification process. The project utilizes live-action technique and warm tones to maintain a focus on security and quality assurance, supported by custom sound design from Sonic Union.
Vogue, Ebay · Madelyn Cline
Vogue and eBay collaborate on this fashion editorial project, featuring actress Madelyn Cline to spotlight circular fashion and the pre-loved retail market. The work transitions between black-and-white backstage styling sequences and vivid, full-color studio portraits. The film utilises clean, live-action techniques set against minimalist white backdrops and checkered studio floors. The styling choices emphasise the textures of the selected wardrobe, ranging from structured denim to era-inspired knitwear.
Ebay · Everybody has a thing
eBay’s 'Everybody Has a Thing' campaign explores the personal connections people maintain with the objects they collect and cherish. Directed by King She with creative direction from Justin Woo, Tom Martin, Julian Schreiber, Sian Binder, and Lea Egan, the project uses a series of intimate vignettes to highlight a diverse range of interests—from musical synthesisers to lucky cat figurines and leather accessories. The film leans into a cinematic, live-action technique, prioritising natural light and gentle camera work to establish its narrative tone. Produced by Revolver with fashion styling by Alice Babridge, the project focuses on the human element behind the objects, capturing quiet, personal moments of discovery and care.
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