Bath & Body Works
Featured Bath & Body Works projects
This week's top Bath & Body Works projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Bath & Body Works · Fruit Fusion Hilary Duff
Bath & Body Works highlights its Fruit Fusion collection in a new beauty campaign featuring Hilary Duff. The film showcases a series of performances set against dynamic water effects, utilising cinematic lighting to emphasise the textures of the splashing droplets and the subjects expressions. The project, developed in collaboration with agency Yard NYC, leans into a clean, live-action aesthetic. The production employs vertical framing to capture the singer-songwriter in close-up sequences, balancing a high-energy performance with the fragrance line's refreshing visual identity.
Bath & Body Works · Holiday – 45
Bath & Body Works brings a festive aesthetic to the cosmetics and beauty industry with this 45-second commercial spot. The narrative unfolds within a train station, blending vintage architecture with seasonal storytelling as travellers navigate a holiday-themed journey. Produced by 1stAveMachine with creative contributions from the community, the project uses a live-action technique to showcase seasonal candles and body care items. Cinematic camera work and a warm color palette define the visual identity, while post-production and VFX work by Max Cooper and Logan Highlen provide a polished, polished finish to the sequence.
Bath & Body Works · Morning Person
Bath & Body Works presents Morning Person, a commercial campaign for the beauty and cosmetics sector. The project showcases a serene morning routine, centered on a sunlit bedroom environment styled with abundant pink and red floral arrangements. Captured with a polished commercial aesthetic, the film uses warm lighting and clean composition to highlight the product application. The production was developed by the community, who provided both agency and creative oversight for the project.
Bath & Body Works · Work Emails
Bath & Body Works presents 'Work Emails,' a commercial video spot centered on personal wellness and domestic relaxation. The film centers on an organic aesthetic, utilizing live-action technique to showcase a transition from the pressures of work to a serene home environment. Captured in a verdant, plant-filled bathroom setting, the production emphasizes natural light and tactile textures. The visuals highlight key products including scented candles and bath accessories, framing the space as a quiet, indoor oasis.
Bath & Body Works · Bathroom
Bath & Body Works presents this commercial video spotlighting a tranquil domestic environment. Set within a bathroom retreat, the scene centres on the ritual of lighting a candle, creating a focused moment of calm amidst lush botanical foliage and verdant green tiling. The production, handled by L'Éloi, leans into a clean and serene aesthetic. The visual approach captures a warm atmosphere, utilising natural light to highlight the textures of the space as the camera transitions from a close-up of the candle to a wide view of the running bathtub.
Bath & Body Works · Bedroom
Bath & Body Works presents Bedroom, a commercial production that leans into serene, domestic visuals to highlight the brand's personal care offerings. The film focuses on a transformation of a bedroom space, utilizing warm lighting to accentuate soft textures and floral arrangements that frame the environment. Produced by L'Éloi, the piece emphasizes natural aesthetics, blending self-care routines with a clean, inviting atmosphere. The sequence uses live-action techniques and a gentle color palette to bridge the gap between interior styling and product integration.
Bath & Body Works · Car
Bath & Body Works showcases its fragrance collection in this commercial spot, produced by L'Éloi. The film centers on a vintage turquoise car, transformed by an abundance of blooming roses and floral arrangements draped across the exterior. Captured during golden hour against an urban backdrop, the cinematography leans into warm, cinematic lighting to highlight the product placement. The visual narrative combines live-action technique with a focus on sensory atmosphere to frame the fragrance line.
Bath & Body Works, Netflix · Stranger Things Collaboration with Priah Ferguson
Bath & Body Works and Netflix collaborate for a retail campaign featuring Priah Ferguson. The project captures an immersive store tour through the lens of a lifestyle-focused, live-action commercial. Captured in a vertical format, the video follows Ferguson as she discovers the Stranger Things product line before being guided into a thematic secret lab installation. The narrative focuses on the interaction between talent and staff within the retail environment.
Bath & Body Works · Bath & Body Works TikTok Live Shopping Experience
Bath & Body Works activates its digital retail presence through this interactive live shopping campaign. The project focuses on bridging the gap between social media engagement and online sales, centering on a series of mobile-first experiences tailored for TikTok. Produced by Razorfish, the creative features a clean visual direction that showcases fragrance bottles and body care products against a signature blue gingham backdrop. The execution highlights the mechanics of the shopping experience through live-action footage of interfaces and mobile interaction, illustrating how consumers engage with festive promotions during high-traffic retail windows.
Bath & Body Works · The Mission to Bring Back Billie
Bath & Body Works brings back its heritage yellow rubber duck in this social media commercial, The Mission to Bring Back Billie. The film directly engages with the digital community, curating user requests from social platforms to frame the return of the iconic mascot. The edit leans into a nostalgic aesthetic, combining screen recordings of TikTok posts with high-energy visuals. Featuring a blue and white patterned backdrop accented by floating pink heart icons, the campaign utilizes a live-action technique to highlight the toy's transition from store displays to a renewed social media spotlight. Production for the project was handled by Razorfish.
Explore other Specialty Retailers brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.