Walmart presents 'A Who Knew Carol', an animated holiday commercial that leans into a cinematic aesthetic. The narrative unfolds within a bustling, snow-covered Victorian market, utilising a blend of animation and live-action techniques to bring its puppet characters to life.
The production captures a festive atmosphere, contrasting warm interior glows against the cool twilight tones of a historic town square. Creative agency Publicis leads the project, which features voice work from talent Walton Goggins. The work embraces a nostalgic visual language, emphasising the detailed texture of the market stalls and the surrounding winter environment.
