Bloomingdale's
Featured Bloomingdale's projects
This week's top Bloomingdale's projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Bloomingdale's · Bloomingdale's Skincare Guide
Bloomingdale's Skincare Guide is a comprehensive visual campaign showcasing product efficacy and routine essentials. Through a series of high-fidelity macro photographs, the project captures the tactile qualities of cosmetic creams, serums, and cleansing tools in a polished, clinical aesthetic. Photographer Alain Vasallo utilizes soft, diffused lighting and tight framing to highlight ingredient textures and skin health. The imagery balances commercial product shots with editorial portraits, leaning into minimalist compositions and natural light to maintain a clean, consistent brand focus across the entire series.
Project Bloomingdale's · Clubhouse Chic
The Clubhouse Chic campaign for Bloomingdale's is a masterclass in modern preppy aesthetics, effortlessly merging heritage athletic influences with contemporary luxury fashion. Under the vision of creative director Ludovica Martinelli and captured by photographer Nagi Sakai, the project serves as a sophisticated ode to country-club leisure, balancing nostalgic tennis-inspired motifs with high-end editorial polish. The imagery channels a crisp, collegiate energy, featuring models like Cara Taylor and Clara Marques, whose versatile portraits oscillate between controlled studio environments and lush, manicured garden settings. The visual narrative leans into editorial minimalism, utilizing soft natural light and consistent studio strobe setups to highlight the tactile complexity of the collection, from chunky cable knits and suede textures to the rhythmic geometry of gingham and vibrant rugby stripes. The execution relies on a clean, chromatic palette that feels both classic and forward-looking, with styling—expertly finished with hair by Panos Papandrianos—that emphasizes clean lines and intentional layering. By juxtaposing heritage-style wooden racquets and neatly trimmed hedges against modern, color-blocked ensembles, the campaign elevates casual sportswear into the realm of timeless fashion. It is a refined, highly stylized editorial exploration that proves how deeply embedded the spirit of athletic play remains within the DNA of luxury fashion houses.
Project Bloomingdale's · Bloomingdale's Middle East F/W 25
Bloomingdale's Middle East F/W 25 campaign captures a series of editorial portraits that contrast high-fashion silhouettes with industrial and athletic settings. Under the creative direction of Marilla Rizzi, the series moves between nocturnal outdoor environments and bright, daylight-filled interiors, leaning into clean, hard-light aesthetics and deliberate texture juxtapositions. Throughout the collection, the imagery balances eveningwear with structured menswear, utilizing elements like chain-link fences, running tracks, and gym equipment to ground the styling. Model Ivanna Beirut features prominently, anchoring a visual narrative that emphasizes materiality and sharp, selective lighting techniques.
Project Bloomingdale's · Bloomingdales ME high summer 24 campaign
The Bloomingdale's Middle East High Summer 2024 campaign captures the intersection of polished luxury and relaxed coastal living. Photographed by Stef Galea, the imagery leans into a vibrant color palette, juxtaposing primary-hued apparel with the stark, azure backdrop of the sea and sky. The series features models Amelia Roman and Leandro da Silva in a variety of seasonal settings, ranging from sun-drenched wooden boardwalks to architectural coastal terraces. Technically, the project makes extensive use of natural light, alternating between soft, diffused daytime illumination and the saturated, hard-shadowed aesthetic of midday sun. Production by Sky Khaira and makeup artistry by Julia Rada support the clean, editorial focus, emphasizing texture in both the high-fashion wardrobe pieces and the occasional still-life compositions.
Project Bloomingdale's · Fall Catalog 2024
The Bloomingdale's Fall Catalog 2024 campaign presents a series of studio-based fashion portraits that emphasize seasonal layering and tactile fabric textures. Captured by photographer Tom Schirmacher, the imagery balances sharp tailoring with relaxed streetwear, featuring model Qun Ye in a variety of monochromatic and high-contrast settings. Fashion editor and stylist Herin Choi coordinates an array of textures, including suede, shearling, and silk, to define the collection's aesthetic. The project utilizes clean, graphic studio backdrops—ranging from vibrant crimson to neutral white—paired with soft, directional lighting to highlight the intricate details of the apparel and accessories. Production for the catalog was managed by Lexy Monaco, with beauty direction provided by makeup artist Mariel Barrera and hair stylist Jenny Kim.
Project Bloomingdale's · Bloomingdale's x Theory Fall 2024 Campaign
The Bloomingdale's x Theory Fall 2024 campaign presents a sophisticated editorial look at the seasonal collection, leaning into an earthy, polished aesthetic. Photographed by Matthew Sprout, the imagery features models Marsella Rea and Salomon Diaz set against a backdrop of neoclassical stone architecture and rugged natural rock formations. Fashion editor Elise Sandvik utilizes a clean, textural approach to styling, pairing sharp tailoring with layered knitwear to complement the urban environment. The campaign relies on warm, natural light to emphasize the seasonal fabrics, utilizing both editorial and lifestyle photography techniques to ground the collection in a grounded, outdoor setting.
Project Bloomingdale's · "Under the sun" Campaign by Bloomingdale's Middle East
Bloomingdale’s Middle East presents 'Under the Sun,' a seasonal fashion campaign that captures a relaxed aesthetic against a coastal backdrop. The editorial series features two models in a beach setting, highlighting summer apparel through a high-contrast lens. Photographed by Stef Galea, the project channels a bright and airy atmosphere. The execution relies on natural light to emphasize texture and color, leaning into a clean, commercial visual style.
Project Bloomingdale's · Mother's Day 2025
Bloomingdale’s Mother’s Day 2025 campaign leans into a soft, editorial aesthetic to showcase the brand's seasonal collection. Photographed by Stephen McGinn and Rebecca Siegel, the project features a mix of tactile product still lifes and intimate lifestyle portraits. The imagery utilizes natural light to highlight textures across leather goods, intricate embroidery, and gemstone jewelry. The composition emphasizes organic forms and a warm color palette, incorporating floral arrangements and balanced interior settings to create a cohesive look across the series.
Project Bloomingdale's · October 2024 Campaign
Bloomingdale’s October 2024 campaign presents a sophisticated take on seasonal fashion, captured by photographer Daniel Asater with styling by Jade Chilton. The imagery leans into a refined editorial aesthetic, centering on structured silhouettes, satin textures, and high-contrast accessories. The project utilizes warm, directional natural light to highlight deep color palettes of burgundy and crisp whites against textured backdrops of raw concrete and dark wood paneling. The execution balances clean, geometric lines with polished detail work, emphasizing current accessory trends in a series of composed portrait and commercial shots.
Project Bloomingdale's · External concessions Balenciaga and Gucci
Bloomingdale's showcases luxury accessories in this series of commercial product shots featuring external concessions from Balenciaga and Gucci. The photography focuses on the tactile materiality of leather and signature monogram hardware through a clean, minimalist lens. Photographer Fouad Tadros and art director Sky Khaira employ directional natural light and warm, high-contrast palettes to define the silhouettes of the bags. The work maintains a consistent commercial aesthetic across the featured collections.
Project Bloomingdale's · Fine Jewelry
Bloomingdale's presents a series of fine jewelry portraits featuring model Lameka Fox. The campaign focuses on the intricate metallic textures of sculptural gold pieces and gemstone accents, utilizing a clean and minimal aesthetic to anchor the editorial style. Photographer Paul Maffi captures these close-up compositions using soft, even lighting to emphasize natural skin textures and the reflective surfaces of the collection. The imagery, which highlights a mix of drop earrings and layered chains, is defined by a polished approach to accessories. Creative production for this project was completed with hair styling by Braydon Nelson and makeup artistry by Maud Laceppe, leaning into macro detail and clean studio aesthetics.
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