El Corte Ingles
El Corte Inglés department store fashion, beauty and menswear campaigns across Spain
Featured El Corte Ingles projects
This week's top El Corte Ingles projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project El Corte Ingles · Tintoretto AW26
For the Tintoretto AW26 campaign, El Corte Ingles leans into a nostalgic aesthetic that bridges the gap between classic high street fashion and elevated editorial storytelling. Captured through the lens of photographer Joaquin Burgueño, the visuals favor a distinct analogue photography style, utilizing natural light and deliberate hard light to carve out texture and depth within the frame. The imagery features model Jade Nguyen as the central figure, whose styling—highlighted by an intricate interplay of an argyle cardigan, an ochre patterned midi skirt with asymmetrical lace, and sheer tights—anchors the collection in a retro, heritage-inspired sensibility. By placing the subject against an austere white picket fence, the composition channels a clean, lifestyle-oriented narrative that feels both accessible and curated. The inclusion of the visible film border serves as a subtle nod to the tactile nature of traditional shooting techniques, elevating the production beyond standard catalogue work into a cohesive, mood-driven project. This collection demonstrates a sophisticated approach to seasonal fashion, where the juxtaposition of sharp shadows and soft, autumnal tones creates a compelling visual rhythm. Ultimately, the project succeeds by maintaining a tight balance between contemporary style and a vintage-leaning photographic finish, proving that thoughtful lighting and intentional casting remain the most powerful tools in modern fashion branding.
El Corte Ingles · Jude Law x Emidio Tucci
El Corte Ingles showcases its latest menswear collection in this commercial spot starring Jude Law. Directed by Rodrigo Cortés, the campaign leans into a live-action technique, capturing the actor as he navigates various urban street settings. The film utilizes natural light and a warm color palette to highlight the tailored silhouettes of the Emidio Tucci range. Cinematography by Luis Guijarro incorporates dynamic camera movement to maintain a consistent narrative flow throughout the vertical format production.
Project El Corte Ingles · SUMMERTIME CAMPAIGN
El Corte Ingles leans into a sophisticated, sun-drenched aesthetic for its latest Summertime campaign, bridging the gap between high-end commercial polish and raw, coastal allure. Captured through the lens of photographer Lala Serrano, the campaign features model Irina Shayk positioned against a backdrop of rugged volcanic rock formations, creating a striking tension between the soft, organic textures of the seasonal wardrobe and the jagged, elemental environment. Art director Laura Porras del Puerto orchestrates a visual narrative that feels both timeless and elevated, utilizing a palette of mint green, terracotta, and mustard to ground the collection in a refined, warm-weather reality. The execution relies heavily on natural light to emphasize the fine details of the fabric, from the ribbed knit of polo shirts to the intricate patterns of woven straw totes. Franco Gobbi contributes a signature wet-look, slicked-back hairstyle that mirrors the fluidity of the coastal setting, while makeup artist Lucia Giacomin keeps the beauty focus clean and radiant. By embracing editorial minimalism and lifestyle storytelling, the project avoids the clutter of traditional retail advertising. Each frame captures a deliberate stillness, allowing the juxtaposition of smooth swimwear and coarse stone to define the brand identity. This series stands as a masterclass in atmospheric photography, where location and styling coalesce to define the modern luxury of a summer escape.
Project El Corte Ingles · El Corte Ingles Luxe Spring Summer 2 ...
For the El Corte Ingles Luxe Spring Summer campaign, photographer Selim Soysal crafts an evocative visual narrative that bridges the gap between structured architectural precision and the effortless ease of seasonal living. Working alongside art director Laura Porras del Puerto and fashion editor Inés Ibán, the project successfully captures the essence of luxury fashion through a lens of quiet confidence and polished minimalism. The series relies heavily on soft, natural light to breathe life into a palette of taupes, navy blues, and cream tones, emphasizing the rich tactile quality of linen shirts, fine-knit polos, and tailored separates. By placing subjects within curated, serene garden settings and classic interior spaces, the campaign leans into an editorial aesthetic that feels both timeless and grounded in contemporary sophistication. The deliberate use of portrait-focused compositions allows the clothing to remain the hero while the high-contrast monochrome and chiaroscuro techniques add a layer of dramatic depth to the lifestyle imagery. This project stands as a testament to the power of restrained photography, where the interplay of shadow and texture elevates the standard commercial shoot into a high-end fashion statement that perfectly mirrors the aspirations of the modern, refined consumer.
Project El Corte Ingles · Beauty Collective
For the Beauty Collective campaign, El Corte Inglés leans into a crisp, wintry narrative that marries high-fashion editorial sensibilities with the technical precision of cosmetics marketing. Photographed by Aitor Laspiur, the project centers on the intersection of tactile warmth and icy, ethereal beauty. Through an exacting lens, the imagery explores a monochromatic, minimalist aesthetic, where the softness of ribbed knit balaclavas and oversized ski gear finds a striking contrast against crystalline skin textures. Featuring model Astrid Baauer, the campaign highlights experimental beauty looks—from bleached brows and frost-dusted hair to iridescent, shimmering pigments—each captured with a keen eye for intimacy and detail. Stylist Martxel Montero expertly curates the interplay between the cozy, textured textiles and the stark, graphic elements of the makeup, ensuring every shot remains anchored in a clean, contemporary vision. By utilizing natural light to emphasize skin luminosity and macro techniques to amplify the intricate placement of pearls and glitter, the production achieves a serene, dreamlike atmosphere. The result is a sophisticated exploration of seasonal beauty that feels both high-concept and approachable, ultimately positioning the collection as a definitive statement on modern, cold-weather allure. Each portrait serves as an immersive study of light and surface, reinforcing the brand's commitment to polished, artistic visual storytelling.
Project El Corte Ingles · Beauty & Hair
El Corte Ingles presents a series of beauty portraits for their Beauty & Hair campaign. Photographed by Hervas & Archer and featuring model Olga Holinka, the project focuses on skincare application and hair care, utilizing a clean, minimalist studio aesthetic. The imagery relies on natural light and soft, directional beauty lighting to emphasize skin texture, natural freckles, and product clarity. Across several vertical and horizontal compositions, the work maintains a consistent, polished look through a neutral backdrop that highlights individual features and product packaging.
Project El Corte Ingles · Fall 2025 Woman Collection
The Fall 2025 Woman Collection campaign for El Corte Ingles channels a serene, tactile aesthetic, emphasizing organic textures and structural minimalism. Shot by photographer Silvia Ruiz with art direction by Laura Porras del Puerto, the imagery leans into a soft, earthy palette across both interior and architectural settings. The editorial features model Sara Eirud, whose presence anchors the collection’s focus on fluid knitwear, denim-on-denim silhouettes, and tailored coordinates. The project integrates clean architectural lines with decorative elements such as terracotta breeze blocks, woven rattan, and abstract canvas work. Through the use of natural, directional light, the campaign highlights the tactile quality of the fabrics—ranging from supple suede and patent leather to ribbed knits—against a backdrop of concrete and neutral plaster. Tina Monzon also contributes to the production.
Project El Corte Ingles · DESIGNERS FW24
El Corte Ingles presents DESIGNERS FW24, a high street fashion campaign that frames the season’s collection against the backdrop of a sprawling rural landscape. The series moves through natural environments, incorporating a vintage silver convertible and rustic stone architecture to establish an earthy, outdoor lifestyle aesthetic. Captured by photographer Silvia Ruiz with art direction by Laura Porras del Puerto, the imagery leans into a cinematic and nostalgic tone. The campaign features model Rosa Franjic styled in structured suits, patterned ponchos, and denim sets, with the project utilising natural light and analogue film techniques to highlight the rich textures of the garments.
Project El Corte Ingles · El Corte Ingles Holiday 2024
El Corte Ingles debuts its 2024 holiday fashion campaign, featuring model Nieves Alvarez. Photographed by Félix Valiente, the series centers on high-contrast garment textures set against a rugged granite cliffside. The imagery channels an editorial aesthetic, utilizing natural light to define both the architectural silhouette of the featured gown and the surrounding stone terrain. The campaign maintains a clean, vertical composition throughout the collection.
Project El Corte Ingles · Emidio Tucci x Chris Hemsworth
For the Emidio Tucci autumn campaign, El Corte Ingles features actor Chris Hemsworth in a series of polished portraits that emphasize modern menswear tailoring. Photographed by Georges Antoni, the imagery channels a minimalist aesthetic, utilizing neutral grey studio backdrops and architectural concrete elements to ground the collection’s versatile pieces, ranging from formal suits and trench coats to knitwear and utility jackets. The visual narrative relies on soft, directional lighting to highlight textures and garment structure, favoring an earthy, desaturated palette that gives the work a clean and composed finish. The production features consistent grooming details, with hair styling by Luca Vanella and make-up by Matteo Silvi, ensuring a cohesive look across both formal and casual apparel ensembles.
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