Net-A-Porter
Net-A-Porter's curated luxury fashion campaigns and editorial styling across e-commerce
Featured Net-A-Porter projects
This week's top Net-A-Porter projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Net-A-Porter · Net A Porter X Stella Mccartney
Luxury fashion house Net-A-Porter defines the pinnacle of contemporary elegance in this collaborative campaign featuring Stella McCartney, an editorial showcase that prioritizes architectural purity and sartorial movement. Captured through the lens of photographer Priscillia Saada, the project leans into a minimalist aesthetic, utilizing natural light to accentuate the tactile qualities of high-end knitwear and fluid, voluminous silhouettes. Model Ajak Dhieu brings a quiet strength to the imagery, grounding the collection in a series of serene, light-filled environments that blur the boundary between modern interior design and the surrounding landscape. The visual narrative relies on a deliberate interplay of texture and tone, from the stark, clean lines of a white corridor to the soft, reflective surfaces near a quiet pond. With hair styling by Amidat Giwa and makeup by Crystabel Efemena Riley, the portraits maintain an understated sophistication that complements the collection's bold, monochromatic palette. The imagery avoids excess, instead focusing on the sculptural essence of the garments as they interact with both shadow and form. By striping away the noise, this collaboration establishes a compelling, lifestyle-focused dialogue, proving that when the setting is stripped to its architectural core, the craftsmanship of the attire truly resonates with the viewer, creating a lasting impression of modern, luxury fashion editorial.
Project Net-A-Porter · Saint Laurent
In a sophisticated collaboration that underscores the enduring allure of Saint Laurent, this fashion campaign for Net-A-Porter serves as a masterclass in editorial minimalism. Through the lens of photographer Marco van Rijt, the project channels a refined, high-fashion aesthetic that balances the sharp, sculptural lines of Anthony Vaccarello’s latest designs against the organic textures of weathered stone and manicured gardens. Each frame functions as a precise portrait, with the model Camille Chifflot embodying a cool, enigmatic elegance that is elevated by the precise styling of Charlotte Blazeby. The visual narrative relies heavily on the interplay of natural light, which is utilized to accentuate the high-gloss finishes of leather jackets and the translucent, layered quality of sheer trench coats. By integrating meticulous hair work by Joe Burwin and polished makeup by Rebecca Wordingham, the series achieves a cohesive, elevated look that feels both timeless and distinctly contemporary. The campaign leans into a monochromatic palette, allowing the tactile sheen of the garments to command attention against historic, neutral outdoor backdrops. This editorial series succeeds by blending technical precision with a relaxed, lifestyle-oriented approach to luxury, ultimately positioning the collection as the pinnacle of modern, high-end wardrobe staples through a lens that prizes understated, architectural clarity over excess.
Project Net-A-Porter · HIGH SUMMER 2026
For the High Summer 2026 campaign, Net-A-Porter leans into an elevated, sun-drenched aesthetic that celebrates the tactile beauty of luxury resort wear. Shot with a discerning editorial eye, the series masterfully captures the essence of the season through a blend of lifestyle photography and macro commercial portraiture. Photographer Davit Giorgadze employs natural light as a primary tool, allowing the warmth of the sun to illuminate skin textures while emphasizing the premium craftsmanship of accessories, from intricate raffia totes to architectural leather handbags. The imagery feels intimate and grounded, with model Mauria Caetano serving as the anchor for a narrative that moves between the tranquil, wet-look allure of a poolside setting and the stark, graphic intensity of minimalist interiors. The styling is complemented by the nuanced hair work of Rachel Lee and minimalist makeup by Stephanie Kunz, which together maintain a fresh, authentic complexion that feels both aspirational and accessible. By utilizing high-contrast lighting and a play between soft, diffused interiors and harsh, shadow-heavy exteriors, the project elevates standard e-commerce into a cohesive, high-fashion visual story. The resulting aesthetic balances the organic, textural quality of granite and water against the precision of high-end design, creating a sophisticated tension that defines the quintessential summer experience. This campaign successfully synthesizes luxury branding with a relaxed, editorial sensibility that remains synonymous with the retailer’s forward-thinking market position.
Project Net-A-Porter · Alaīa PS26 X Net-A-Porter
The Alaia PS26 X Net-A-Porter collaboration serves as a masterclass in modern luxury fashion house aesthetics, stripping away the superfluous to celebrate the architectural integrity of the garment. Through a series of sharply defined frames, the campaign leans into a timeless editorial sensibility that foregrounds the relationship between the silhouette and the wearer. Photographer Georgia Devey Smith employs a precise interplay of studio strobe and soft natural light to emphasize the deep textures of suede and denim, while the minimalist backdrops ensure that the sculptural quality of the Alaia collection takes center stage. Art directed by Charlotte Rayner, the imagery captures a sophisticated, monochromatic elegance that is both grounded and avant-garde. Stylist Sabina Khan curates a look that balances fluid lines with structured accessories, allowing the model, Vanessa Becker, to inhabit the space with a poised, deliberate confidence. The project is underscored by the refined grooming of hair stylist Naoki Komiya and makeup artist Crystabel Efemena Riley, who collectively maintain a clean, high-key aesthetic throughout. By utilizing deliberate portrait techniques and a stark, cinematic composition, the project effectively communicates the narrative of a brand deeply rooted in craft. This collaboration represents an essential alignment for Net-A-Porter, showcasing a vision where restraint functions as the ultimate expression of style in the contemporary luxury market.
Net-A-Porter · SS24
Net-A-Porter’s SS24 fashion campaign captures the collection’s seasonal range against the backdrop of historic Parisian architecture. The film features a series of high-fashion looks, including utility tailoring, minimalist silhouettes, and sheer evening wear, set against recognizable city landmarks. Produced with a clean, live-action technique, the campaign leans into natural light to emphasize texture and movement in the garments. Post production and visual effects were handled by Wild Island Films.
Net-A-Porter · Festive
Net-A-Porter presents Festive, a luxury fashion campaign captured with a cinematic aesthetic. The narrative follows a protagonist through a neoclassical estate, blending architectural grandeur with high-fashion tailoring. The visual approach leans into a warm, monochrome color palette, utilizing dramatic lighting to accentuate the historic textures of wood panelling and gilded details. Post-production and visual effects were handled by Wild Island Films, employing cinematic color grading to enhance the contrast between moody shadows and golden highlights throughout the piece.
Net-A-Porter · High Summer 2025
Net-A-Porter's High Summer 2025 campaign leans into a coastal, road-trip aesthetic, capturing a series of vignettes that transition from sunlit residential streets to open highway travel. The visual language relies on natural light and atmospheric color grading to frame the seasonal collection. Produced with post-production and VFX from Wild Island Films, the commercial utilizes live-action techniques and analogue film aesthetics. The edit follows a central subject in various outdoor environments, featuring rhythmic tracking shots and close-up focus on textures, including a patterned lace top and beaded accessories.
Project Net-A-Porter · Denim & Diamonds
Denim & Diamonds is a fashion editorial produced for Net-A-Porter that explores the juxtaposition of casual textile textures with luxury high jewelry. The project features model Aylah Peterson in a series of studio portraits that pair everyday denim staples—ranging from structured jackets and dresses to classic blue jeans—with ornate diamond, gold, and gemstone accessories. Photographer Rodrigo Carmuega captures the series with a focus on clean, minimalist studio lighting, transitioning between soft, diffused beauty light and high-contrast, directional setups to accentuate the reflective properties of the jewelry. Fashion editor Kristen Neillie leads the styling, creating layered, versatile looks that emphasize sharp tailoring and deliberate accessory curation, complemented by sleek hair styling from Astor Hoxha.
Project Net-A-Porter · REACTIVE
REACTIVE is a fashion editorial campaign for Net-A-Porter, featuring model Aylah Peterson. The series documents a range of seasonal ensembles, from sharp tailored suiting to textured silk and suede sets, captured through a lens of classic portraiture and street-style reportage. Photographer Benjamin Werner directs the project with a clean, polished aesthetic, alternating between high-contrast studio flash and soft natural light. The visual language emphasizes tactile fabric textures and structural silhouettes, further refined by the precise hair styling of Yumi Nakada-Dingle and makeup artistry by Jimmy Owen Jones.
Project Net-A-Porter · RTW / SS24
Net-A-Porter showcases its Ready-to-Wear SS24 collection through a series of studio-based editorial portraits. Photographer Rodrigo Carmuega captures model Lara Menezes across a range of high-contrast and neutral backdrops, emphasizing the architectural tailoring and textile textures of the seasonal pieces. The imagery utilizes a clean, minimalist aesthetic, defined by natural light and soft directional illumination to highlight structural details like peak lapels, leather accessories, and knitwear. Fashion styling by Sabina Khan anchors the collection's silhouettes, while hair by Michael Harding and makeup by Jimmy Owen Jones provide a polished finish.
Project Net-A-Porter · Ferragamo S/S 24
Net-A-Porter presents the Ferragamo S/S 24 collection through a series of editorial portraits and product stills. The campaign highlights the season’s architectural silhouettes and luxury accessories, moving from structured leather goods to minimalist footwear. Photographed by Sam Wilson, the project employs soft natural light and warm, earthy backgrounds to frame model Nyakong Chan. Art direction by Charlotte Rayner ties the narrative together, complemented by fashion styling from Annie Hertikova. The visual execution utilizes a clean, polished aesthetic with deliberate use of texture—ranging from smooth leather to concrete walls—to underscore the sculptural quality of the garments.
Project Net-A-Porter · Burberry x Net-A-Porter 2024
Net-A-Porter partners with Burberry for a 2024 collaborative campaign, featuring model Phoebe Matthews in a series of editorial portraits. The collection highlights tailored outerwear and graphic-heavy apparel set against dense, garden-inspired greenery. Photographer Juliette Cassidy captures the series using soft natural light to define the textures of the clothing, while Art Director Nicholas Holme coordinates the visual tone. The imagery leans into an earthy aesthetic, with fashion styling by Sabina Khan, hair by Lauraine Bailey, and makeup by Marina Belfon Rose.
Explore other E-commerce Platforms brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
