Etsy
Etsy's creative campaigns and brand identity across retail and e-commerce platforms
Featured Etsy projects
This week's top Etsy projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Etsy · Anthem | Celebrate Being Human :60
Etsy captures personal milestones and daily rituals in this :60 campaign, 'Anthem | Celebrate Being Human.' The film moves through a series of diverse vignettes, focusing on the connection between individuals and their personal environments. The production leans into analogue film aesthetics to create a sense of nostalgia. By utilizing warm color grading, heavy grain, and natural lighting, the work achieves a cinematic feel that highlights authentic, live-action moments.
Etsy · Photo e
Etsy highlights its collection of artisanal homeware in this commercial project, titled Photo e. The work captures a bathroom setting defined by clean staging and curated accessories, ranging from a vintage-style alarm clock to textured waffle-weave textiles. The production leans into natural light and a warm color palette to emphasize the tactile quality of the featured objects. Creative direction for the campaign was provided by William McVay and Jillian Rosen.
Etsy · Card
Etsy presents this animated digital greeting, a concise motion graphics project centered on the theme of celebration. Featuring a birthday card and candle set against a color-blocked backdrop, the work leans into an artistic graphic style to deliver a direct, personalized message. Creative direction for the piece was led by William McVay and Jillian Rosen. The vertical animation maintains a clean visual aesthetic, emphasizing the handwritten details of the card as a digital representation of the Etsy brand.
Etsy · Logo Transformation
Etsy debuts a refined visual identity in this motion graphics project, detailing the evolution of the brand logotype. The animation focuses on the core typography, revealing the letters against a neutral, light backdrop with balanced negative space. The execution utilizes a clean, minimalist aesthetic to emphasize the updated brand mark. With dynamic pacing and crisp line work, the piece centers on the formation of the logo, highlighting the platform’s refreshed visual language. William McVay and Jillian Rosen contributed to the creative direction of this identity update.
Etsy · Type Intro
Etsy's 'Type Intro' campaign serves as a visual exploration of the brand's marketplace identity, focusing on its commitment to unique and handmade goods. The project utilizes clean, motion-led sequences to articulate the platform's value proposition through a series of typographic messages. Developed by William McVay and Jillian Rosen, the work leans into graphic design principles to maintain a focused aesthetic. The execution relies on bold white serif lettering set against solid color blocks, creating a consistent visual rhythm that emphasizes the clarity of the brand's messaging through motion graphics and professional typography.
Etsy · Colour
Etsy's Colour project highlights the platform's diverse marketplace through a dynamic series of animated product showcases. The work transitions between curated color palettes and a grid-based display, emphasizing an array of ceramics, jewelry, and home decor items against a clean, minimalist background. Developed with creative contributions from William McVay and Jillian Rosen, the animation employs saturated color theory and motion graphics to frame handmade and vintage goods. The piece functions as a commercial spotlight on the breadth of craft objects available across the E-commerce platform.
Etsy · Product Appland
Etsy highlights its mobile e-commerce platform through the Product Appland project, a visual showcase of the brand’s digital interface. The piece presents a series of app screens on a smartphone, focusing on the curation of artisanal goods and the platform's diverse seller base. The production utilizes a clean UI layout integrated with warm color grading to emphasize the user experience. By capturing a vertical, overhead perspective of the mobile device, the work highlights the accessibility of the marketplace, framing the app as a central hub for digital discovery within the retail sector. The project was developed by agency creatives William McVay and Jillian Rosen.
Etsy · Don’t celebrate Birthdays
Etsy’s 'Don’t celebrate Birthdays' campaign serves as a vivid exploration of personalized gift-giving, set against the backdrop of a vibrant garden party. The film utilizes a mix of live-action technique and drone footage to capture a bustling celebration, centered on custom handmade items and festive decor. Produced by Riff Raff with creative development by agency Orchard, the spot leans into warm, natural lighting to highlight the curated details of the party setting. The imagery integrates playful surrealism, placing unexpected elements within a residential social environment to underscore the brand’s focus on unique retail experiences.
Etsy · Crossing Guard
Etsy’s 'Crossing Guard' advertisement captures a quiet winter morning through a series of interactions between a crossing guard and their local community. The film leans into cinematic storytelling, utilizing natural light to frame the crisp, snow-dusted urban environment. Produced by Biscuit Filmworks with creative agency support from Orchard, the project highlights the small, personal exchanges of daily life. The aesthetic relies on a muted winter color palette punctuated by the bright yellow of the guard’s safety gear, blending live-action technique with a grounded, observational tone.
Etsy · Little Drummer Boy
Etsy’s 'Little Drummer Boy' campaign leans into the quiet, relatable moments of a primary school classroom. Through a live-action technique, the project captures a day-in-the-life narrative focused on student-teacher interaction and parental involvement within a realistic learning environment. Developed by agency Orchard, the production features a cinematic aesthetic defined by clean, natural lighting. The work was brought to life with production support from Biscuit Filmworks, featuring sound and music by Human and post-production by Significant Others.
Etsy · Human Performance
The 'Human Performance' commercial for Etsy highlights the contrast between modern automated production and traditional artisanal labor. By alternating between the stark geometry of robotic assembly lines and the tactile, organic processes of pottery and woodworking, the film underscores the individual effort inherent in handcrafted commerce. Produced by Love Song, the spot utilizes live-action technique and minimalist framing to draw focus to the workshop environment. Agency work was handled by Orchard Post, with post-production and visual effects provided by Company 3 London and Stray London. The auditory landscape is supported by sound design from Wave Studios.
Etsy · Home Refresh
Etsy’s Home Refresh campaign highlights the platform’s curated selection of handmade home decor, tableware, and interior accessories. The project features a series of transitions across furnished living spaces, emphasizing the unique contributions of independent creators through a clean, commercial aesthetic. The video integrates 3D render / CGI elements and smooth animation to showcase specific products alongside search interface overlays. Production was handled by Yacht Club, focusing on a bright, natural light visual style that centers the diversity of items available within the retail marketplace.
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