Petco
Petco's witty campaigns and 3D storytelling animation across specialty retail
Featured Petco projects
This week's top Petco projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Petco · The Ultimate Dog
Petco steps into the spotlight with 'The Ultimate Dog,' a commercial campaign created by the team at Droga5 New York. The spot focuses on the intersection of nutrition and pet care, anchored by a performance from Snoop Dogg. Captured through a clean, live-action technique, the commercial places the talent within a mid-century modern living room. The setting, defined by expansive glass windows and natural interior lighting, provides a backdrop for the discussion on quality standards for pet supplies.
Petco · Episode 3 of 3D Storytelling Marketing Animation Video Petco
Petco presents this 3D-animated commercial, captured in a polished and vibrant style. The narrative explores domestic life through a series of vignettes featuring pet interaction. Utilizing 3D render/CGI techniques, the animation employs warm, minimalist aesthetics to frame scenes of cats within a sunlit apartment environment. The spot transitions from indoor domestic photography to an outdoor sequence, maintaining a clean visual consistency throughout the animation.
Petco · Ways to Shop
Petco introduces its latest retail campaign, Ways to Shop, highlighting the brand’s omnichannel convenience for pet owners. The commercial spotlights service offerings such as same-day delivery, repeat delivery, and curbside pickup through a blend of live-action sequences and clear, digital-first product demonstrations. Developed with creative agency Droga5 New York, the spot features a variety of domestic settings and stylized studio environments. Music and sound design by Wave Studios NY drive the narrative, which emphasizes the accessibility of pet care solutions for everything from dogs and cats to reptiles. The production utilizes a clean aesthetic to illustrate app interfaces and real-world purchasing workflows.
Petco · What Now
The Petco project What Now is a live-action commercial campaign capturing a series of domestic vignettes. The work centers on a protagonist navigating a quiet home environment, utilizing cinematic pacing to explore subtle moments of unrest and transition within various residential spaces. Produced by World War Seven with creative oversight from agency Droga5 New York, the film leverages natural daylight and muted interior lighting to maintain a clean aesthetic. The narrative relies on observational performances, framed through a horizontal perspective to highlight the interplay between character and domestic setting.
Petco · Grooming
Petco explores the domestic connection between owners and their pets in this commercial centered on grooming services. The narrative features a golden retriever engaging with a mirror in a home environment, observed by a woman nearby. Produced by Hungry Man US and Flo Films with creative direction by Slap Global, the spot utilizes natural light and live-action techniques to emphasize a warm, authentic aesthetic. Post-production and sound design were managed by Bandit, Royal Muster, Mr. Bronx Audio Post, and BUTTER Music and Sound.
Petco · Shower
Petco leans into a humorous domestic narrative for its latest commercial, 'Shower.' The spot focuses on the routine of pet care, intercutting between a man browsing for delivery options on his phone and a playful scene in the bathroom featuring an observant cat. Produced by Hungry Man US with creative direction from Slap Global, the work utilizes natural interior lighting and candid performances to ground the humor. This live-action piece highlights the brand's delivery services through a clean, documentary-style approach.
Petco · Midnight Snack
Petco explores the relationship between pet owners and their discerning feline companions in this commercial campaign, 'Midnight Snack.' The project follows a customer navigating a store aisle before shifting to a domestic setting where a cat observes its owner’s late-night food habits. Produced by Hungry Man US and Flo Films with creative direction by Slap Global, the spot utilizes live-action technique and natural light to maintain a clean aesthetic. The narrative highlights the role of retail store associates in providing expert advice on specialized nutrition for pets with picky tastes.
Petco · My Ruff Day | Episode 1 of 3D Storytelling Marketing Animation Video
Petco presents My Ruff Day, a 3D animated storytelling video exploring a family move through the perspective of a pet. The narrative centers on a dog named Boomer observing his family as they navigate the transition of relocating to a new home. Produced with a vibrant, stylized aesthetic, the piece uses 3D render / CGI techniques to ground the emotional scene in a cinematic visual language. The animation leans into a warm palette to capture the quiet moments within a living room filled with moving boxes and framed memories.
Petco · Firework Fiasco | Episode 2 of 3D Storytelling Marketing Animation Video Petco
Petco presents Firework Fiasco, the second installment in a series of animated storytelling marketing videos. The project explores themes of pet comfort through 3D render / CGI animation, focusing on the reactions of various dogs to loud fireworks in an urban environment. Employing polished, cinematic visuals, the production utilizes expressive lighting to track the characters as they seek shelter across stadium and city settings. The work focuses on high-fidelity character rendering to depict the narrative arc within this animated campaign.
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