Specialty Retailers
Specialty Retailers sell depth in one category rather than breadth across many — the entire value proposition is expertise, which the photography has to demonstrate. On Visie, that craft spans campaign and product photography for marques like Best Buy, Ulta Beauty, Staples, and Bath & Body Works, each shot to whatever signals expertise in its specific category.
This week's top Specialty Retailers projects
This week's top Specialty Retailers projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Rove Concepts · Maria Sharapova - The Retreat Collection
Rove Concepts bridges the gap between aspirational living and high-end design in its latest collaboration featuring tennis icon Maria Sharapova for The Retreat Collection. This real estate and interior-focused campaign leans into a sense of quiet luxury, transforming a minimalist living environment into a sanctuary of tactile comfort. Through a series of carefully composed live-action technique sequences, the production highlights the interplay between Sharapova and the collection’s signature furniture, specifically the textured boucle armchairs that anchor the space. The cinematic approach emphasizes a slow, deliberate cadence, where the camera lingers on small, domestic details such as a carefully placed bonsai tree and organic fabric draping to evoke a genuine sense of home. By utilizing soft light to illuminate the neutral color palette, the film captures the subtle nuances of the furniture’s materiality, positioning the pieces not just as objects but as essential components of a sophisticated lifestyle. Produced by Boldly, the project succeeds by stripping away excess, allowing the clean lines of the design to resonate within a sunlit, architectural framework. The result is a polished visual narrative that feels both aspirational and deeply grounded, perfectly aligning the brand with an aesthetic of understated elegance that defines modern property styling and refined residential living.
Nike · Nike x Dicks Sporting Goods (Original Music)
In a high-energy collaboration that bridges the gap between elite performance and retail culture, Nike and Dick's Sporting Goods have unveiled a compelling new commercial that captures the magnetism of modern sports superstars. The narrative centers on the dual experiences of basketball icons Jayson Tatum and Sabrina Ionescu within the vibrant ecosystem of a premier athletic store. Utilizing a polished live-action technique, the film highlights the tension between observation and idolization, as Tatum navigates the floor under the watchful gaze of scouts peering down from the mezzanine, while Ionescu commands the room during an intimate, fan-focused appearance in the basketball apparel section. This cinematic approach leans into a sharp, well-lit aesthetic that emphasizes the technical precision of Jordan brand footwear and performance gear. The visual storytelling, characterized by dynamic shifts between POV binocular perspectives and clean, sweeping cinematic framing, is underscored by an atmospheric original score provided by The Crystal Creative. By integrating slow motion sequences with rapid cuts, the campaign effectively translates the intensity of the court into the accessible reality of sportswear fashion. The result is a crisp, narrative-driven spot that celebrates the symbiotic relationship between world-class athletes and the communities that support them, grounding the brand's expansive influence in a relatable, high-traffic retail environment that feels both aspirational and entirely within reach for the everyday athlete.
Subway · Eat Fresh. Feel Good.
Subway shakes up the standard fast food advertising formula with its latest campaign, Eat Fresh. Feel Good., a vibrant spot that pivots from typical food photography to focus on the tangible joy of physical movement. The commercial captures a surreal, high-energy narrative where office professionals in sharp business formal attire and industrial workers in high-visibility gear take to giant, colorful inflatable balls in an unexpected display of whimsy. By injecting a playful, rhythmic pace into otherwise mundane urban environments, the film creates a memorable contrast between the dusty, gritty reality of a construction site and the lighthearted spirit of the bouncing subjects. The execution leans into a cinematic, live-action technique, utilizing quick cuts and a humorous tone to bridge the gap between a quick lunch break and a feeling of genuine vitality. With complex post-production and VFX handled by William McVay, the spot avoids the polished, sterile look often associated with the category, favoring a kinetic, lifestyle-focused aesthetic that feels both relatable and jarringly fresh. This approach successfully positions the brand not just as a quick meal, but as a catalyst for a more energized state of mind, effectively using the absurdity of the visuals to keep the audience engaged while keeping the core brand messaging firmly at the center of the narrative.
MasterBrand Cabinets · Essence of Fieldstone®
MasterBrand Cabinets explores the technical craftsmanship behind their custom cabinetry in the Essence of Fieldstone project. This campaign leans into a minimalist aesthetic, utilizing cinematic macro camera movements to examine the precision joinery and curved architectural details of the woodwork. The production highlights the material quality of the collection, focusing on natural wood grain textures, warm tones, and varied panel styles. The visual language centers on the marriage of traditional cabinetry with 3D render and CGI techniques. Agency direction was provided by Callie MacDonald, with production handled by Anthony Rescigno.
adidas x DICK’S Sporting Goods · Where It All Kicks Off - Director's Cut
The 'Where It All Kicks Off' director's cut, a collaborative project between adidas and DICK’S Sporting Goods, focuses on the intersection of retail discovery and active performance. The film transitions from the precise, brightly lit environment of a specialty sports store to the movement of an outdoor soccer pitch. Featuring tracking shots and cinematic framing, the production highlights the product experience through a sequence that follows a young protagonist from the aisles to the turf. Post-production and VFX contributions were managed by Max Cooper, Parliament, and Niccolò Montanari, with audio design provided by Human and Lime Studios.
The Kettle Kids · The Kids Have It
The Kettle Kids' latest project, The Kids Have It, is a retail commercial spotlighting the premium service atmosphere of a commercial showroom. Directed by George Morris and Difty, the piece leans into a cinematic, live-action technique to establish a professional setting. The narrative centers on a businessman in a tailored suit engaged in a phone conversation, while a second individual attends to his leather footwear in the foreground. With warm, clean interior lighting and a focus on polished surfaces, the production underscores the specialty retailer's brand environment. Creative direction for the project was provided by Shakeel Dan-Othman and George Morris, with production managed by Halitta Haus. Cinematography duties were handled by TJ Charters and James Killeen.
L.L. Bean · Fall
L.L. Bean explores the versatility of its hallmark duck boots in this brand film, tracking the leather footwear across a range of environments. The narrative moves from rugged trails and lakesides to urban settings, illustrating the boots' adaptability through changing weather conditions. The production leans into intimate close-ups of stitching and rubber detailing, utilizing warm natural lighting to highlight material textures. With music and sound design by Heavy Duty Projects, the commercial presents an atmospheric journey that spans from Maine to Tokyo using live-action technique.
Kohler Artist Editions · Delhi
Kohler Artist Editions presents Delhi, a campaign that bridges the intersection of Specialty Retailers and artistic craft. The film explores a juxtaposition between serene, natural environments and the intricate patterns of the product range. The production, supported by Makers, utilizes live-action techniques to frame the brand's offerings. Through cinematic, grainy visuals, the project highlights the fusion of decorative design and domestic placement.
IKEA · Have A Go
IKEA’s ‘Have A Go’ commercial captures a large-scale ensemble navigating a misty, open landscape while carrying various home goods. Developed by agency Three Drunk Monkeys with production from Good Oil, the spot centers on environmental storytelling through collective movement. The execution relies on a desaturated colour palette and natural lighting, resulting in a cinematic, analogue-inspired aesthetic. The project explores themes of scale and transition within a retail context, highlighting the brand’s presence through a wide-reaching, live-action narrative.
Project Tiny Table Co · Product & Brand Imagery
Tiny Table Co presents a series of brand and product imagery focusing on their curated line of children's tableware and sensory toys. Captured by photographer Kirsty Dawn, the project highlights the tactile quality of the silicone mealtime accessories and wooden figurines through a consistent, minimal visual language. Employing soft light and a palette of muted, earth-tone hues, the photography leans into a clean and earthy aesthetic. The compositions vary between structured flat lays and staged product still life arrangements, emphasizing the matte textures of suction bowls, training cutlery, and stacking toys against neutral, dual-toned backdrops. These images serve to define the brand's minimalist identity within the specialty retail sector.
Project H&M Home · Brand Content
H&M Home presents a series of brand content pieces showcasing curated living spaces that highlight a focus on tactility and architectural form. The imagery utilizes natural light to emphasize the interplay between raw, brutalist concrete textures and soft furnishings. The series leans into a minimalist aesthetic, pairing organic shapes with earth-toned palettes. These visuals incorporate elements like textured upholstery, terracotta ceramics, and flatweave rugs to define the lifestyle environments. Production involved retouching, AI artistry, and CGI services provided by Align Retouch.
Project H&M Home · Brand Content
H&M Home presents a series of brand content pieces showcasing their latest interior collection within a bright, sun-drenched residential setting. The campaign focuses on neutral palettes and textural depth, highlighting modular velvet furniture, ceramic homeware, and geometric area rugs. Executed with a clean, editorial aesthetic, the imagery leans into minimalist styling and the use of natural light to accentuate architectural details like ornate crown moldings and classic fireplaces. Technical retouching provided by Align Retouch ensures a consistent, warm look across the entire interior-focused showcase.
Explore other industries
Explore Visie's leading industries, projects, and the talented creatives representing them.
