Walmart
Walmart's high-energy retail campaigns, cinematic commercials and culture-led spots
Featured Walmart projects
This week's top Walmart projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Walmart · Alex Hill
Walmart presents this commercial project featuring chef and food blogger Alex Hill. The brand video follows Hill in a home kitchen environment, highlighting her experience with cooking as a medium for community building and maintaining family connections. The narrative flows through live-action sequences of meal preparation and table settings, integrated with dynamic VFX / visual effects that illustrate Hill’s personal journey. The piece leans into a nostalgic aesthetic, utilising a clean visual approach to showcase the integration of ingredients within her cooking process. Production for the film was handled by GREATERGOOD.
Walmart · Jewelianna Ramos Ortiz
Walmart profiles martial arts champion Jewelianna Ramos Ortiz in this commercial video production. The spot chronicles the stunt performer's athletic journey, bridging her personal narrative with visual storytelling that juxtaposes live-action interview footage against stylized animated sequences of her early training. Produced by GREATERGOOD, the film balances a warm, cinematic aesthetic with candid recollections of overcoming barriers in the world of competitive sports. The project integrates traditional live-action technique with animation to provide context to the subject's experiences, maintaining a grounded tone throughout.
Walmart · Mt. Crumpit
Walmart brings a holiday-themed narrative to its latest retail campaign with 'Mt. Crumpit,' a cinematic spot featuring the iconic characters of Cindy Lou Who and the Grinch. The project leans into a narrative-driven live-action technique, capturing the interaction against a snow-swept mountain landscape. The film utilizes golden hour lighting to contrast the character designs—notably the Grinch's green fur and the reflective silver textures of the wardrobe—against the winter environment. Production was helmed by RadicalMedia, with collaborative creative efforts from Fallon, Leo New York, the community, Contender, and Digitas USA.
Walmart, Bill and Ted · Famous Visitors
Walmart and Bill & Ted collaborate for the 'Famous Visitors' commercial, a retail campaign that brings science fiction iconography into a suburban landscape. The project features a series of high-energy sequences where cinematic digital spacecraft and pop culture characters arrive at a retail pickup zone. Produced in partnership with Publicis Groupe and Born Licensing, the film utilizes high-end VFX and live-action techniques to integrate otherworldly arrivals into a recognizable retail setting. The narrative relies on vibrant color grading and rapid editing to maintain a cinematic pace throughout the spot.
Walmart · Milk Carton Birdhouse
Walmart presents a DIY-focused short-form video exploring creative household projects. The film centers on the construction of birdhouses repurposed from milk cartons, set against a whimsical, stylized landscape composed of rolling hills and paper-texture clouds. The execution utilizes a 3D render/CGI technique to mimic a stop-motion aesthetic, emphasizing the tactile nature of art supplies and customization. The project was developed by the agency Deutsch, with additional music and sound design provided by Mophonics.
Walmart · Famous Cars
Walmart’s 'Famous Cars' commercial brings together a collection of cinematic icons, featuring vehicles like the Ecto-1 and the Batmobile in a high-energy sequence. The spot channels a fast-paced automotive aesthetic, tracking these legendary transports as they navigate urban environments before converging at a Walmart pickup bay. The project was developed through a collaboration between agency partners Publicis Groupe and production house Hungry Man US. The execution leans into live-action cinematography and polished motion, utilizing slow motion to highlight the details of these distinctive, pop-culture-referencing automobiles.
Walmart · "Black & Unlimited" - Hunter Jones
Walmart highlights the story of professional surfer Hunter Jones as part of their Black & Unlimited campaign. The project captures the athlete through a series of action-oriented sequences, transitioning from serene beach walks to high-energy surfing maneuvers in coastal settings. Produced by Baby Lion Media with creative support from the community and Contender, the film utilizes slow motion and drone footage to emphasize technical precision in the water. The documentary-style approach prioritizes natural daylight and live-action techniques to document the intersection of lifestyle and professional outdoor sports.
Walmart · The Feast
Walmart introduces a festive holiday campaign titled 'The Feast,' featuring a cinematic narrative centered on a stuffed teddy bear exploring an expansive retail store. The commercial captures a warm, holiday-focused atmosphere through the use of clean live-action techniques and slow motion cinematography. Developed by the team at Cossette, the project utilizes cinematic lighting to highlight the interior retail environment. The audio landscape is defined by the contributions of TA2 Sound + Music, underscoring the seasonal theme as the central character navigates the aisles of the big-box store.
Walmart · The Walmart You Thought You Knew is Now…New
Walmart presents a refreshed commercial spot titled 'The Walmart You Thought You Knew is Now…New'. The film utilizes a live-action technique to highlight a range of lifestyle products, grounding the narrative in personal discovery. The production shifts between an intimate, warm-lit sauna setting and expansive woodland environments. Creative development for the campaign was handled by agencies Fallon, Digitas USA, and Leo Chicago.
Walmart · Who Knew
Walmart’s 'Who Knew' campaign features a series of live-action spots focused on the convenience of digital retail integration. The narrative centres on relatable moments, utilising a documentary-style approach to capture the ease of mobile shopping within everyday life. The execution leans into a warm, intimate aesthetic, utilising dim lighting and clean interior framing to focus the viewer's attention on the subject. With sound design and music curation provided by TEMPEST, the project emphasises a grounded tone throughout its horizontal format.
Walmart · Wipe Me Down
Walmart’s 'Wipe Me Down' spot captures a candid moment of family life, focusing on the dynamic between a father and his infant during a routine nursery change. Developed by agency Contender, the commercial leans into a playful, live-action technique to highlight domestic interactions. The execution utilizes warm, soft lighting to create a grounded atmosphere, emphasising a humorous and authentic approach to everyday parenting moments.
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