E-commerce Platforms
E-commerce Platforms photography has to meet a technical specification before it has to meet a creative one — exact dimensions, a pure white background, a consistent angle, so thousands of sellers' photos display uniformly. On Visie, that craft spans product and packshot photography for marques like Amazon, Net-A-Porter, Zalando, and Etsy, shot to published platform guidelines rather than a single creative brief.
This week's top E-commerce Platforms projects
This week's top E-commerce Platforms projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Instacart · Chili
Instacart spotlights the intersection of television nostalgia and home cooking in this commercial spot titled 'Chili'. The film features a home viewer recreating a familiar cultural moment by ordering ingredients through the Instacart app. Following the digital order, the narrative transitions to the physical preparation of fresh produce and pantry staples. Utilizing live-action technique, the project bridges the gap between digital convenience and the tactile process of domestic food preparation.
Uber · Melanie Is Still Sporty
This commercial for Uber, titled Melanie Is Still Sporty, features singer and talent Melanie Chisholm showcasing a variety of outfits ranging from tracksuits to evening wear. The production, directed by Alex Watts with cinematography by Matthew J. Smith, utilizes a live-action technique to transition between domestic spaces and a curated wardrobe display. Developed in collaboration with agency Poem and production company Entropico, the project maintains a playful tone through its rhythmic editing and deliberate focus on apparel. The aesthetic relies on clean visuals and high-energy pacing to present a range of style choices in an e-commerce retail context.
Depop · Zara Larsson
Depop leans into the vibrant intersection of digital resale and pop culture in this high-energy commercial campaign featuring global sensation Zara Larsson. By blending the immediacy of the mobile marketplace with a curated, whimsical aesthetic, the project elevates the thrifting experience into a high-fashion lifestyle statement. The visuals utilize a polished, high-key lighting approach to bathe chic, pastel-hued domestic interiors in warmth, creating an atmosphere that is both aspirational and inherently approachable. Through the clever deployment of a Rube Goldberg-style machine that automates the listing process, the narrative bridges the gap between utilitarian e-commerce platforms and creative expression. The production employs dynamic live-action techniques, including precise slow motion and rapid-fire cuts, to capture Larsson's effervescent personality as she navigates a series of colorful, textured spaces. With significant contributions to post-production and visual effects from the teams at Company 3 LA and JAMM, the campaign maintains a cohesive, glossy finish that feels perfectly tailored for its youthful audience. The deliberate styling—ranging from bold turquoise robes to playful, layered outfits—reinforces the brand’s identity as a hub for individual style. Ultimately, this collaboration captures the tactile joy of the secondary fashion market, transforming the digital act of selling clothes into a vibrant, cinematic performance that resonates with modern consumers who value personality as much as product.
Harrods · E-commerce Experience
Harrods introduces a refreshed digital e-commerce experience designed to bridge the gap between high-end retail and mobile navigation. The project, created by Max Cooper, showcases the platform through a series of motion graphics that highlight seamless transitions between product categories and curated collections. Utilising a clean aesthetic, the animation focuses on the functionality of the user interface across mobile and tablet devices. The execution highlights the integration of fashion editorial content within the shopping flow, set against a consistent background to maintain a sharp, minimalist focus on the digital interface.
SeatGeek · Be Good At Seats - New Friend - 15
SeatGeek launches the 'Be Good At Seats' campaign, featuring a 15-second spot that transitions from an intimate, dimly lit living room setting to a high-energy concert crowd. The narrative leans into a cinematic, moody atmosphere, utilizing live-action technique to juxtapose a quiet interior scene with the excitement of live events. The project was developed by agency partners Flower Shop and Hailstorm LLC. Production was managed by Hannah Baines and Steam Films, with editorial work provided by Arcade Edit. Post-production and visual effects were handled by Royal Muster and Preymaker, while sound design was executed by Heard City and Warner Chappell Music.
Walmart · Jewelianna Ramos Ortiz
Walmart profiles martial arts champion Jewelianna Ramos Ortiz in this commercial video production. The spot chronicles the stunt performer's athletic journey, bridging her personal narrative with visual storytelling that juxtaposes live-action interview footage against stylized animated sequences of her early training. Produced by GREATERGOOD, the film balances a warm, cinematic aesthetic with candid recollections of overcoming barriers in the world of competitive sports. The project integrates traditional live-action technique with animation to provide context to the subject's experiences, maintaining a grounded tone throughout.
DoorDash Australia · Bag Chats
DoorDash Australia introduces 'Bag Chats,' a vertical commercial campaign designed for mobile-first engagement. The project centers on a series of humorous audio-led vignettes that mirror podcast-style storytelling, anchored by the brand's signature delivery bags. Developed by Clemenger BBDO, the campaign utilizes clean typography and bold brand aesthetics to maintain high visual impact within a social-ready format.
Etsy · Anthem | Celebrate Being Human :60
Etsy captures personal milestones and daily rituals in this :60 campaign, 'Anthem | Celebrate Being Human.' The film moves through a series of diverse vignettes, focusing on the connection between individuals and their personal environments. The production leans into analogue film aesthetics to create a sense of nostalgia. By utilizing warm color grading, heavy grain, and natural lighting, the work achieves a cinematic feel that highlights authentic, live-action moments.
Dell · Dell
This commercial for Dell frames the laptop as a primary tool for creative professionals navigating the high-paced environment of Paris Fashion Week. The narrative follows a protagonist managing both editorial tasks and industry events, shifting between the quiet of an ornate hotel room and the intensity of runway backstage areas. Produced by Lovesong with post-production and VFX from Max Cooper and PS260, the film utilizes a live-action technique to ground the technology in a fast-moving, real-world context. The aesthetic leans into a cinematic, moody atmosphere that highlights the integration of portable computing within the fashion retail landscape.
Postmates · Symphony of Sounds
Postmates presents Symphony of Sounds, a commercial advertisement highlighting the convenience of food and item delivery. The narrative captures domestic moments, including a woman setting a dinner table, receiving deliveries at home, and hosting friends in a celebratory setting. The film leans into natural lighting and bright interior spaces to frame these scenes, interspersed with delivery tracking notifications. Featuring upbeat musical scoring by Heavy Duty Projects, the production utilizes a clean, live-action technique to depict the platform's role in household routines.
DoorDash · Celebrate the Moms Who Help You Mom This Mother's Day
DoorDash marks Mother's Day with a commercial spot that centers on the shared experiences of modern parenting. Through a series of exchanges in a group chat, the film translates the digital language of memes and social media into a live-action narrative that leans into the humor of domestic life. The project maintains a moody aesthetic, utilizing warm lighting to ground the digital interactions in recognizable home settings. By focusing on the interplay between meme culture and everyday support, the campaign frames the brand's role within a contemporary community context.
Square · Business in Better Shape
Square’s Business in Better Shape campaign explores the intersection of independent retail and modern digital infrastructure. The commercial features a series of vignettes documenting shop owners as they manage daily transactions and operations through integrated POS hardware. Directed with a focus on intimacy, the work utilizes a clean, live-action technique to ground complex management tools in relatable daily tasks. The visual approach prioritizes a warm aesthetic, highlighting the human element behind small business growth across both retail and hospitality sectors.
Top E-commerce Platforms brands
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