E-commerce Platforms
E-commerce Platforms photography has to meet a technical specification before it has to meet a creative one — exact dimensions, a pure white background, a consistent angle, so thousands of sellers' photos display uniformly. On Visie, that craft spans product and packshot photography for marques like Amazon, Net-A-Porter, Zalando, and Etsy, shot to published platform guidelines rather than a single creative brief.
This week's top E-commerce Platforms projects
This week's top E-commerce Platforms projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Depop · Zara Larsson
Depop leans into the vibrant intersection of digital resale and pop culture in this high-energy commercial campaign featuring global sensation Zara Larsson. By blending the immediacy of the mobile marketplace with a curated, whimsical aesthetic, the project elevates the thrifting experience into a high-fashion lifestyle statement. The visuals utilize a polished, high-key lighting approach to bathe chic, pastel-hued domestic interiors in warmth, creating an atmosphere that is both aspirational and inherently approachable. Through the clever deployment of a Rube Goldberg-style machine that automates the listing process, the narrative bridges the gap between utilitarian e-commerce platforms and creative expression. The production employs dynamic live-action techniques, including precise slow motion and rapid-fire cuts, to capture Larsson's effervescent personality as she navigates a series of colorful, textured spaces. With significant contributions to post-production and visual effects from the teams at Company 3 LA and JAMM, the campaign maintains a cohesive, glossy finish that feels perfectly tailored for its youthful audience. The deliberate styling—ranging from bold turquoise robes to playful, layered outfits—reinforces the brand’s identity as a hub for individual style. Ultimately, this collaboration captures the tactile joy of the secondary fashion market, transforming the digital act of selling clothes into a vibrant, cinematic performance that resonates with modern consumers who value personality as much as product.
Harrods · E-commerce Experience
Harrods introduces a streamlined digital e-commerce experience designed for mobile and tablet browsing. Directed by Max Cooper, the motion graphics campaign emphasizes the platform's user interface and curated fashion collections. The project channels a clean, modern aesthetic through precise transitions and dynamic scrolling sequences. By focusing on the interplay between website navigation and product display, the motion design maintains a sharp emphasis on retail functionality.
SeatGeek · Be Good At Seats - New Friend - 15
SeatGeek leans into a cinematic, moody atmosphere for this 15-second commercial spot titled 'Be Good At Seats - New Friend'. The narrative shifts from a dimly lit living room to the high-energy environment of a concert crowd, utilizing live-action technique to contrast domestic solitude with live event excitement. The project was developed by Flower Shop and Hailstorm LLC, with production support provided by Hannah Baines and Steam Films. Post-production efforts feature color grading from Royal Muster and visual effects by Preymaker, while the soundscape was shaped by Heard City and Warner Chappell Music. Editorial work was managed by Arcade Edit.
Walmart · Jewelianna Ramos Ortiz
This commercial spot for Walmart features martial arts champion Jewelianna Ramos Ortiz in a personal reflection on her athletic journey. Captured in a living room setting, the narrative channels the viewer through her experiences with karate and her path toward challenging gender norms in sports. Produced by GREATERGOOD, the film balances live-action interview footage with integrated animation to detail her early training and dedication to her craft. The aesthetic relies on warm, cinematic lighting to ground the storytelling, bridging the gap between her competitive history and her present perspective.
DoorDash Australia · Bag Chats
DoorDash Australia introduces Bag Chats, a social-first campaign for the retail and e-commerce platform that highlights the brand's delivery service. The project utilises a vertical video format, leaning into mobile screen captures and a podcast-style framing to engage viewers. The content features the signature red delivery bags alongside humorous spoken dialogue, maintaining a clean typography and vibrant aesthetic throughout. The campaign was developed in partnership with Clemenger BBDO.
Etsy · Anthem | Celebrate Being Human :60
Etsy captures personal milestones and daily routines in the 60-second commercial spot, 'Anthem | Celebrate Being Human.' The film relies on a series of intimate, diverse vignettes to explore human connection, leaning into a nostalgic visual palette. Crafted with an analogue film aesthetic, the production utilizes golden hour lighting and organic grain to establish a sense of authenticity. The project features production work by Love Song and William McVay, with visual effects and post-production by Significant Others and William McVay. Music and sound design were provided by Good Ear Music Supervision and Barking Owl, rounding out the cinematic, live-action technique employed throughout the piece.
Fashion · Dell
This commercial for Dell explores the intersection of professional mobility and contemporary fashion culture. Following a creator navigating a fast-paced fashion week schedule in Paris, the narrative focuses on the utility of the hardware within both private hotel environments and high-energy runway settings. Produced by Lovesong, the project employs a cinematic approach to capture the subject's remote workflow. Featuring post-production and VFX by Max Cooper and additional contributions by PS260, the spot leans into a moody aesthetic that highlights the laptop as an essential tool in a dynamic, global retail environment.
Postmates · Symphony of Sounds
Postmates presents Symphony of Sounds, a commercial spot that highlights the convenience of delivery services within a residential context. The narrative moves through a series of domestic interactions, from preparing a dining space to receiving deliveries and hosting small gatherings, underscoring the platform's utility in everyday life. The production leans into a clean, live-action technique, utilizing bright interior spaces and natural lighting to maintain an accessible visual tone. The sequence integrates delivery tracking notifications into the domestic scenes, effectively connecting the digital user experience with physical celebratory moments. Sound design and musical scoring were provided by Heavy Duty Projects.
Square · Business in Better Shape
Square presents 'Business in Better Shape,' a commercial campaign showcasing the integration of modern digital management tools into the daily operations of independent retailers and hospitality merchants. The project captures the shift toward digital efficiency, featuring shop owners navigating transactions and customer interactions. With a clean, live-action aesthetic and warm lighting, the series highlights the human-centric side of retail technology. Sound design and original music for the production were provided by Heavy Duty Projects.
Adobe · Just Imagine - Val
Adobe’s Just Imagine campaign for the retail and e-commerce sector centers on the collaborative workflow behind digital asset creation. Captured in a studio environment, the live-action spot highlights the intersection of creative planning and technical execution through the lens of mood boarding and digital interface design. Produced by Imperial Woodpecker with creative direction by Hecho, the project leans into a warm, clean aesthetic illuminated by natural light. The commercial focuses on the partnership between creative professionals as they navigate complex design environments using Adobe software. Post-production and VFX were managed by Harbor Picture Company to finalize the visual narrative.
Etsy · Card
Etsy’s animated card spot presents a digital birthday greeting through a focused, graphic lens. Created by William McVay and Jillian Rosen, the project utilizes motion graphics to bring a static illustration to life against a vibrant, color-blocked backdrop. The animation features a glowing candle and a personalized, handwritten message, centering the viewer’s attention on the tactile quality of the greeting. This vertical-format piece emphasizes a clean aesthetic, stripping back visual clutter to highlight the Etsy brand identity within the retail e-commerce space.
Etsy · Type Intro
Etsy's 'Type Intro' brand film brings the platform’s focus on unique and handmade finds to the forefront through a clean, typographic-led execution. Created by William McVay and Jillian Rosen, the project relies on a sharp, motion-driven approach to communicate the brand's core offering. The visual language leans into a minimalist aesthetic, utilizing bold white serif lettering set against saturated, solid-colored backgrounds. By prioritizing graphic design and smooth transitions over live-action footage, the project emphasizes clarity and direct messaging within the e-commerce retail space.
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