Canadian Tire
Featured Canadian Tire projects
This week's top Canadian Tire projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Canadian Tire · Spring Deals
Canadian Tire brings its Spring Deals campaign to life with a commercial spot centered on the retail shopping experience. The production highlights the breadth of the store's hardware, home, and garden offerings through the perspective of staff and customers within a bustling retail environment. Directed by the team at GREATERGOOD, the film utilizes dynamic camera angles and natural store lighting to showcase the seasonal promotion. The live-action technique captures a community-focused narrative, emphasizing the utility of the store’s various departments through a clean and active visual approach.
Canadian Tire · Letting Go
Canadian Tire’s latest retail spot, "Letting Go," captures the lighthearted conflict of store employees struggling to part with the goods they maintain. The commercial employs a live-action technique to depict staff members interacting with a variety of household and automotive inventory. Produced by GREATERGOOD, the piece utilises clean digital capture to focus on the humorous emotional bonds between employees and products like blenders and tires. The narrative unfolds through a series of medium shots and close-ups, maintaining a consistent aesthetic throughout the interior store setting.
Canadian Tire · Haunted House
Canadian Tire presents the Haunted House commercial, a retail spot produced in collaboration with agency Taxi Canada and production service The Roots Production Service. The film follows two men in industrial coveralls as they demonstrate the use of electric pressure washers on a weathered suburban property. The production captures the cleaning process across exterior walls, brick pathways, and a muddy vehicle. Utilizing a live-action technique and natural light, the commercial emphasizes the functionality of the equipment within a residential context.
Canadian Tire · Walk with Gary
Canadian Tire’s Walk with Gary campaign showcases the brand's national product testing process through a series of vignettes filmed across suburban environments. Featuring a consistent presenter, the film navigates residential gardens, campsites, and living room settings to demonstrate items in real-world scenarios. The commercial utilizes live-action technique paired with digital VFX overlays to highlight testing locations throughout Canada. Produced by The Roots Production Service and Taxi Canada, the spot maintains a clean, horizontal aesthetic that emphasizes the reach of the testing program.
Canadian Tire · The Roots | Canadian Tire Making Of
This behind-the-scenes documentary captures the production process for a Canadian Tire commercial, highlighting the technical coordination behind the final spot. The footage follows the production team across an outdoor set, showcasing the interplay of natural light and atmospheric effects during the shoot. Produced with agency and creative support from Taxi Canada, the project features contributions from Partners and The Roots Production Service. The edit employs a raw, live-action technique, focusing on the mechanical aspects of set life, from camera operation and rigging to the practical detail work of the prop department.
Canadian Tire · Hide and Seek
This retail campaign for Canadian Tire, titled 'Hide and Seek', centers on a suburban home setting to highlight outdoor security technology. The narrative follows a father playing with children in a yard at night, using the evening environment to demonstrate the clarity and function of home security camera footage viewed via a smartphone. Produced by Partners with agency and creative direction from Taxi Canada and production service by The Roots Production Service, the spot employs a clean, live-action technique. The production leans into a warm, atmospheric aesthetic, contrasting the exterior porch illumination with the interface of the mobile security application.
Canadian Tire · UpSideDown
Canadian Tire presents 'UpSideDown,' a commercial campaign centered on the practical versatility of their spray paint range. The project features a pair of protagonists navigating a rotating garage set, demonstrating product application from unconventional, inverted perspectives. Developed alongside creative partners at Taxi Canada, the production utilizes live-action techniques to emphasize the ease of use within a DIY setting. The narrative leans into a playful tone, capturing the test process through a series of dynamic camera movements that track the subjects as they work across changing spatial orientations.
Canadian Tire · Working Late
Canadian Tire’s commercial spot, Working Late, explores the balance of family life and professional duty during the holiday season. The narrative centres on a healthcare worker navigating her late-shift responsibilities, contrasting the quiet domesticity of a decorated home with the utilitarian environment of a locker room. Directed by the team at Untitled Films with creative support from Leo Toronto, the project utilizes a live-action technique to ground its storytelling. The cinematography shifts between bright, natural indoor lighting and a moodier, night-time palette, highlighting the everyday textures of the holiday period. Post-production duties were handled by Alter Ego, FORT, and Rooster Post Production, with original sound and music provided by Eggplant Music & Sound.
Canadian Tire · "Ahead by a Century"
Canadian Tire’s 'Ahead by a Century' is a commercial film documenting candid moments of youth in a suburban setting. The project focuses on childhood connection, capturing children climbing trees and interacting outdoors through a series of steady, observational shots. The production leans into a warm, nostalgic aesthetic, utilizing natural light to filter through foliage and inform the film’s color palette. The narrative centers on these everyday instances of play and outdoor discovery. Leo Burnett UK provided creative agency services, with production handled by Untitled Films. Post-production and VFX were completed by Rooster Post Production, FORT, and Alter Ego, with music and sound design by Grayson Music.
Canadian Tire · 'Twas The Night
Canadian Tire presents 'Twas The Night,' a festive holiday campaign that centers on the kinetic energy of a family celebration. The film captures the chaotic joy of the season, moving through a home filled with children, pets, and seasonal decor. Produced by Feels Like Home with creative work from Leo Burnett UK, the project leans into a cinematic aesthetic. Using a warm, lived-in palette and live-action technique, the narrative focuses on the interior atmosphere of a classic family Christmas Eve.
Canadian Tire · Spring Again
Canadian Tire’s 'Spring Again' campaign captures the quiet anticipation of seasonal transition through a series of domestic observations. The piece follows a domestic narrative—featuring a child marking a calendar and a woman uncovering a vehicle in a garage—to anchor the brand in the everyday reality of its audience. The production, supported by creative efforts from Publicis Canada, media planning by Touché!, and filming by Revolver Films, leans into a cinematic aesthetic. The work utilizes a grainy, nostalgic texture and deliberate interior lighting to build atmosphere throughout the live-action sequence.
Canadian Tire · That Spring Feeling
In 'That Spring Feeling,' Canadian Tire explores the quiet anticipation of the changing seasons. The film tracks a series of transitional moments, from a young person watching the first signs of thaw to the tactile discovery of a vehicle stored away for the winter months. Developed by Publicis Canada and produced by Revolver Films, the project leans into a documentary aesthetic to capture its narrative. The execution relies on natural indoor lighting and a cool, muted color palette to ground the seasonal shift in a familiar, domestic environment. Post-production and visual effects were handled by Alter Ego, The Pub, and Rooster Post Production, with music and sound design provided by Magma Music Agency.
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