Kroger
Featured Kroger projects
This week's top Kroger projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Kroger · Holiday
Kroger’s 'Holiday' commercial centers on a narrative of seasonal reflection, following an elderly man as he prepares a signature family recipe. The 3D render/CGI spot centers on a cozy kitchen setting, tracking the protagonist as he consults a personal collection of handwritten notes and photographs to recreate a traditional dish. Produced by All Of Us Here, the project leans into a warm and nostalgic aesthetic. The animation utilizes a cinematic visual language to focus on the intimate details of holiday preparations, connecting the act of cooking with personal history.
Kroger · ZHZW
Kroger’s Zero Hunger Zero Waste initiative comes to life in this animated commercial, which uses stylized claymation to illustrate the brand’s community outreach and food donation programs. The narrative bridges the gap between local school settings and the grocery store environment, focusing on point-of-sale donation mechanics. Developed by the team at DDB NY, the production features vibrant character designs and detailed miniature props. The project employs a blend of 3D render and CGI techniques to maintain a warm, clean aesthetic, complemented by custom music and sound design from MAS-Music and Strategy.
Kroger · Kroger Anthem
Kroger explores the intersection of community and culinary craft in this vibrant 3D animated commercial spot, 'Kroger Anthem.' The campaign, featuring creative direction from DDB North America, uses a series of vignettes to depict characters engaged in domestic cooking, grilling, and meal-sharing. The production, handled by Hornet, employs a distinct aesthetic defined by playful, clay-like character designs and warm, inviting color palettes. The 3D render/CGI work utilizes miniature-style sets to frame everyday food experiences with a lighthearted tone, while sound design and music by Honey Mix underscore the upbeat rhythm of the animation.
Kroger · Aerobics
Kroger presents Aerobics, a 3D animated commercial developed by agency DDB North America. The spot features a stylized character in a suburban home, leaning into a whimsical aesthetic through vibrant character design and fluid animation. Produced by Hornet, who also handled post-production and VFX, the film utilizes organic 3D render / CGI techniques to depict a series of energetic vignettes. The narrative moves across various domestic spaces, underscored by sound design from Heard City.
Kroger · Get Low
Kroger’s Get Low commercial, developed by DDB North America, utilizes 3D stop-motion animation to bring a playful rhythm to the supermarket experience. The project focuses on a series of claymation characters as they navigate grocery aisles and produce sections, blending a clean, minimalist aesthetic with detailed CGI character design. Produced by Hornet, the commercial carries a consistent warm tone across its 3D render environments. Sound design and musical direction for the spot were completed by the team at Heard City.
Kroger · The Magical Cookbook
For their 'The Magical Cookbook' campaign, Kroger partners with creative agency adam&eveDDB New York to deliver a narrative-driven holiday spot. Produced by Hornet, the project centers on an intimate, domestic scene featuring a character-led story that emphasizes a sense of nostalgia. The production utilizes detailed 3D animation to build an atmospheric kitchen environment. By leaning into warm lighting and refined CGI techniques, the film creates a consistent, high-fidelity look throughout the commercial.
Kroger · Holiday Apron
Kroger’s 'Holiday Apron' spot centers on a stylized, monochromatic blue kitchen environment that blends live-action cooking sequences with nostalgic imagery. The commercial introduces a concept apron designed with integrated stress-relief features, brought to life through a combination of live-action and CGI elements. Produced by Taste in Motion Films with creative agency adam&eveDDB New York, the campaign leans into a cool, high-contrast visual aesthetic. The work highlights the product’s utility within a domestic setting, utilising 3D render techniques to visualise the apron's unique functionality.
Kroger · Today’s Holiday Moments are Tomorrow’s Memories
Kroger presents an animated holiday commercial that follows an elderly man reflecting on family traditions and culinary heritage. Developed by Hornet, the film utilizes detailed 3D render / CGI animation to recreate cozy domestic environments and nostalgic vignettes. Centered on a narrative of connection, the production channels a warm aesthetic through expressive character design and intimate, atmospheric lighting. The project highlights the preparation of holiday recipes, underscoring the role of shared food experiences during the winter season.
Kroger · Holiday Spot
Kroger’s 'Holiday Spot' is a commercial film that brings the retailer’s seasonal narrative to life through 3D animation. The production, helmed by Hornet in collaboration with agency adam&eveDDB New York, uses a distinct stop-motion style rendering to bridge the domestic and outdoor settings depicted in the story. Character designs prioritize tactile detail, utilizing warm lighting to ground the narrative exchanges between family members and a student. The project leans into a nostalgic aesthetic, focusing on human-centric connection within a meticulously crafted animated environment.
Kroger · Cuisine Exchange
Kroger presents Cuisine Exchange, an animated commercial spot that utilizes character-driven storytelling to showcase the brand's diverse grocery offerings. The project, developed by agency adam&eveDDB New York, employs a distinctive 3D render and CGI aesthetic to bring a sense of warmth to the narrative. The animation and production, handled by Hornet, lean into a nostalgic visual language, featuring stylized claymation-style figures within domestic and suburban environments. The work emphasizes a tactile approach to digital character animation, using detailed set design to ground the sequences in familiar settings.
Kroger · Chefbot How-to
Kroger introduces its Chefbot service through a series of instructional animated videos. Produced and animated by Hornet, the campaign centers on the eponymous robotic kitchen companion as it guides users through interactive recipe workflows. The visuals lean into a minimalist aesthetic, utilizing a monochromatic blue palette set within a stylized 3D kitchen environment. The character-led CGI animation employs soft lighting and clean lines to communicate instructions, using clear, on-screen text cards to break down the cooking process.
Kroger · The Gift of Teaching
Kroger’s ‘The Gift of Teaching’ is a 3D animated commercial that explores the transmission of family traditions through a culinary lens. The spot features an intergenerational moment in a domestic kitchen, focusing on the tactile process of preparing tamales. Produced by Hornet, the project uses 3D render/CGI techniques to achieve a detailed, crafted aesthetic. The visual approach leans into a warm and nostalgic atmosphere, utilizing soft lighting and intimate framing to capture the connection between an elderly woman and a young boy as they work together. The creative development for this campaign was led by agencies alma DDB and adam&eveDDB New York, with sound design and music production handled by Heard City, Leland, and Clearly.
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