Target
Target's vibrant commercial campaigns, retail design and lifestyle storytelling
Featured Target projects
This week's top Target projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Target · Brand Identity
Target’s brand identity project centers on a series of refined product studies that emphasize geometric form and color-blocked packaging. The work features a range of cylindrical deodorant and pump bottle containers, utilizing clean studio aesthetics to highlight tactile surfaces and minimalist typography. Designed by Marc Atlan, the collection employs a precise, commercial visual language. The series balances structural tension with playful, vibrant palettes, often utilizing soft, diffused lighting to accentuate the contrast between matte textures, glossy finishes, and accessories like mesh netting and rubber bands. This identity project leans into minimalist design and commercial photography, with select applications incorporating CGI to maintain formal consistency.
Target · Red Bag Stories
Target's 'Red Bag Stories' campaign is a commercial series that captures a range of everyday moments through a lens of lifestyle storytelling. Directed by Scott Swartz, the production features a series of vibrant vignettes that move across urban sidewalks, café environments, and outdoor parks. The project leans into clean commercial staging and bright natural lighting, documenting individuals as they interact with retail items, pets, and the brand's signature red bags. The work utilizes live-action techniques to emphasize dynamic motion and a warm, approachable aesthetic.
Target · Black Beyond Measure
Target highlights the creative journey of artist Aisha Thermidor for their Black Beyond Measure campaign. The documentary-style project focuses on Thermidor’s process as the winner of the HBCU Design Challenge, juxtaposing serene natural waterfront imagery with the focused environment of her studio. The film leans into a clean, live-action technique, capturing the artist as she works with acrylics and mixed media. By weaving together cinematic lifestyle footage and archival student photography, the piece documents Thermidor’s personal history and the roots of her artistic identity, with production handled by GREATERGOOD.
Target · All Together Now: Targetstyle
Target presents 'All Together Now: Targetstyle,' a fast-paced fashion campaign centered on a series of vibrant wardrobe combinations. Through a rhythmic sequence of outfit changes, the work showcases a range of eclectic apparel, including patterned skirts, leather jackets, and bold accessories. The commercial utilizes high-key studio lighting to achieve a crisp, commercial finish with saturated color pops. Produced with creative direction from the agency Mother, the live-action project relies on a clean, minimal backdrop to keep the focus strictly on the movement and styling of the diverse model cast. Sound design and music curation were managed by MAS-Music and Strategy.
Target · Project Clover
Target's Project Clover campaign highlights a collection of contemporary apparel through a dynamic, high-energy fashion commercial. The film utilizes a minimalist studio environment, featuring clean, bright lighting that emphasizes the silhouettes and textures of the featured outfits. Developed in collaboration with Mythology, the production employs a clean aesthetic and live-action techniques to showcase the collection's vibrant patterns. Post-production and VFX were handled by Consulate.
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