Target
Target's vibrant commercial campaigns, retail design and lifestyle storytelling
Featured Target projects
This week's top Target projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Target · The Academy of Giftology - Orientation Tour
Target launches The Academy of Giftology, a festive campaign that frames the holiday shopping experience through the lens of a whimsical academic institution. Directed by Lucia Aniello with production from hungryman and agency Mythology, the project takes viewers on a guided tour through classrooms and labs tailored to seasonal expertise. The commercial utilizes a humorous, live-action technique to showcase a brightly lit, holiday-themed facility. The narrative features a lead guide navigating a diverse group of students across vibrant, stylized sets defined by clean production design and deliberate color palettes.
Project Target · Brand Identity
Target’s brand identity project centers on a series of refined product studies that emphasize geometric form and color-blocked packaging. The work features a range of cylindrical deodorant and pump bottle containers, utilizing clean studio aesthetics to highlight tactile surfaces and minimalist typography. Designed by Marc Atlan, the collection employs a precise, commercial visual language. The series balances structural tension with playful, vibrant palettes, often utilizing soft, diffused lighting to accentuate the contrast between matte textures, glossy finishes, and accessories like mesh netting and rubber bands. This identity project leans into minimalist design and commercial photography, with select applications incorporating CGI to maintain formal consistency.
Target · Red Bag Stories
Target's 'Red Bag Stories' campaign is a commercial series that captures a range of everyday moments through a lens of lifestyle storytelling. Directed by Scott Swartz, the production features a series of vibrant vignettes that move across urban sidewalks, café environments, and outdoor parks. The project leans into clean commercial staging and bright natural lighting, documenting individuals as they interact with retail items, pets, and the brand's signature red bags. The work utilizes live-action techniques to emphasize dynamic motion and a warm, approachable aesthetic.
Target · Black Beyond Measure
Target highlights the creative journey of artist Aisha Thermidor for their Black Beyond Measure campaign. The documentary-style project focuses on Thermidor’s process as the winner of the HBCU Design Challenge, juxtaposing serene natural waterfront imagery with the focused environment of her studio. The film leans into a clean, live-action technique, capturing the artist as she works with acrylics and mixed media. By weaving together cinematic lifestyle footage and archival student photography, the piece documents Thermidor’s personal history and the roots of her artistic identity, with production handled by GREATERGOOD.
Target · All Together Now: Targetstyle
Target presents 'All Together Now: Targetstyle,' a fast-paced fashion campaign centered on a series of vibrant wardrobe combinations. Through a rhythmic sequence of outfit changes, the work showcases a range of eclectic apparel, including patterned skirts, leather jackets, and bold accessories. The commercial utilizes high-key studio lighting to achieve a crisp, commercial finish with saturated color pops. Produced with creative direction from the agency Mother, the live-action project relies on a clean, minimal backdrop to keep the focus strictly on the movement and styling of the diverse model cast. Sound design and music curation were managed by MAS-Music and Strategy.
Target · Project Clover
Target's Project Clover campaign highlights a collection of contemporary apparel through a dynamic, high-energy fashion commercial. The film utilizes a minimalist studio environment, featuring clean, bright lighting that emphasizes the silhouettes and textures of the featured outfits. Developed in collaboration with Mythology, the production employs a clean aesthetic and live-action techniques to showcase the collection's vibrant patterns. Post-production and VFX were handled by Consulate.
Target · Back To School
Target’s Back To School campaign captures the transition into the academic year through a series of vignettes featuring children and teens. The commercial video moves through various settings, including retail environments, classrooms, libraries, and outdoor spaces, highlighting activities like musical practice and study sessions. The execution relies on a live-action technique, utilizing saturated, warm tones to create a high-energy visual rhythm. Post production for the project was provided by papercut, which helped shape the fast-paced editing style typical of contemporary retail advertising.
Target · Swipe Summertime
Target's 'Swipe Summertime' commercial campaign captures a series of dynamic, selfie-style video clips featuring celebratory gatherings. The footage focuses on spontaneous interactions, moving from sunlit outdoor settings to rooftop parties defined by a warm atmosphere. Produced by Loop Studios and Looney Content, the project utilizes a fast-paced live-action technique. The visual execution relies on saturated color grading to emphasize the seasonal theme, maintaining a high-energy tone throughout the series of clips.
Target · Walkthrough
Target's Walkthrough project presents a high-key commercial video that transitions between two distinct environments. The sequence moves from a contemporary, white open-plan office into a vibrant, sunlit poolside setting. Utilizing a live-action technique, the film captures a fluid shift in tone through clean, bright lighting. The production, managed by Loop Studios and Looney Content, leans into golden hour aesthetics and natural light to emphasize the movement between these interior and exterior retail spaces.
Target · Made With Purpose
Target's Made With Purpose commercial project highlights Black women creators, artists, and entrepreneurs across diverse professional disciplines. Directed by Nate Edwards, the campaign focuses on personal narratives set within styled domestic and studio environments. The production, supported by Invisible Collective and agency Obsidianworks, utilizes natural light to frame subjects working with apparel, illustration, and community-centered spaces. This live-action work centers on the professional contributions of small business owners, emphasizing their creative output in a commercial format.
Target · Target
Retail giant Target invites us back into the familiar, welcoming aisles of the department store in this latest commercial campaign, which perfectly captures the tactile excitement of in-person shopping. Centered on the launch of the new Hollister collection, the project follows four diverse women as they move from the comfort of a sun-drenched home interior to the curated displays of the bedding department. By blending domestic warmth with the vibrant energy of a retail space, the piece leans into a relatable lifestyle narrative that prioritizes the sensory experience of choosing home goods. The live-action technique emphasizes the authentic chemistry between the four leads, who are seen physically interacting with various cushions and comforters to highlight the quality and soft textures of the product line. Through bright, even lighting that maintains a clean and aspirational aesthetic, the campaign transforms a routine shopping trip into a communal, social occasion. With creative input from William McVay, the execution successfully anchors the brand in both the lifestyle and e-commerce spaces, reinforcing Target as a destination where trendy, accessible design meets the tactile reality of physical retail. The final result is a polished, character-driven spot that effectively positions the collection as a must-have upgrade for the modern home, proving that the simple act of discovery remains a powerful driver of consumer connection.
Target · Volcano
In a charming display of youthful curiosity, the latest public awareness campaign from Target, titled Volcano, captures the genuine delight found in the simplicity of a childhood science experiment. The project leans into a warm, classroom setting that feels both nostalgic and authentic, grounding its narrative in the tactile reality of paper mache mountains, Lego climbers, and broccoli-tree forests. Directed by Ben Conway, the live-action technique utilized here avoids overly polished tropes, opting instead for a candid aesthetic that emphasizes the messy, hands-on joy of learning. By featuring two children presenting their diorama to a captive room of peers, the commercial succeeds in humanizing the brand through relatable, lifestyle-oriented storytelling. The vibrant visual language, characterized by a high-energy classroom atmosphere and meticulous attention to craft-like set design, reinforces the core themes of discovery and imagination. This effort moves away from heavy-handed messaging, favoring a lighthearted tone that resonates with parents and educators alike. Ultimately, the work stands as a testament to the power of everyday materials in fostering creativity, proving that sometimes the most effective way to engage an audience is to celebrate the small, imaginative victories that happen within the four walls of a schoolroom every single day.
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