Target's 'Red Bag Stories' campaign is a commercial series that captures a range of everyday moments through a lens of lifestyle storytelling. Directed by Scott Swartz, the production features a series of vibrant vignettes that move across urban sidewalks, café environments, and outdoor parks.
The project leans into clean commercial staging and bright natural lighting, documenting individuals as they interact with retail items, pets, and the brand's signature red bags. The work utilizes live-action techniques to emphasize dynamic motion and a warm, approachable aesthetic.
