Target: Red Bag Stories
Brand
Date
Sep 2026
Description
Target's 'Red Bag Stories' campaign is a commercial series that captures a range of everyday moments through a lens of lifestyle storytelling. Directed by Scott Swartz, the production features a series of vibrant vignettes that move across urban sidewalks, café environments, and outdoor parks. The project leans into clean commercial staging and bright natural lighting, documenting individuals as they interact with retail items, pets, and the brand's signature red bags. The work utilizes live-action techniques to emphasize dynamic motion and a warm, approachable aesthetic.
Style
Horizontal, Commercial, Warm, Clean
Industries
Color
Crimson
Jet Black
Pure White
Context
TVC / TV Commercial
Associated creatives
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