Target
Red Bag Stories
Brand
ProjectRed Bag Stories
Date
Sep 2026
Description
Target's Red Bag Stories is a commercial campaign that captures a series of vibrant vignettes across diverse urban and outdoor settings. The project leans into lifestyle storytelling, featuring individuals interacting with everyday goods, pets, and the brand’s signature red bags in café and park environments. Directed by creative director Scott Swartz, the production utilizes dynamic motion and bright natural lighting to maintain a clean aesthetic. The work balances commercial staging with candid, human-centric moments.
Style
Horizontal, Commercial, Warm, Clean
Industries
Big Box Retail
Color
Crimson
Jet Black
Pure White
Context
TVC / TV Commercial
Associated creatives
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