Aldi

Aldi's playful commercial campaigns and retail storytelling across big box grocery

44 projects·1 creatives·

Featured Aldi projects

This week's top Aldi projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.

Project

Aldi · Go A Little Extra This Christmas

The Aldi holiday campaign, 'Go A Little Extra This Christmas,' depicts the collaborative spirit of seasonal home preparation. Directed by Hamish Rothwell, the film moves through domestic scenes ranging from quiet moments of connection to active kitchen sessions focused on meal assembly and craft-making. Shot with a cinematic, live-action approach, the narrative emphasizes collaborative family dynamics within warm, sunlit environments. The production highlights the preparation of traditional holiday meals and decorations, leaning into a naturalistic visual style.

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